1000 Sq Ft Boutique Space in SoHo.
about this space
This versatile commercial space spans 1,000 square feet (gross) and is situated in the Central, SoHo area. The facility is equipped with essential amenities including internet access, air conditioning, and a security system. Additionally, it features a stock room, counters, fitting rooms, garment racks, and ample lighting. The inclusion of furniture enhances functionality, while sound and video equipment offer further utility. This space also benefits from essential utilities such as electricity and heating. Moreover, parking and an elevator are available for added convenience. A kitchen facility is included, making this space well-suited for a variety of commercial uses.
the fwv take
Book this Elgin Street unit as a year-round SoHo concept store or permanent fashion showroom, not as a fashion week venue, because the 365 day minimum term only earns its keep when a brand trades daily and resets the same fitted shell three or four times a season, and the counters, fitting rooms, stock room and garment racks are already installed to make exactly that rhythm possible from handover week one.
The physical driver is the basement mall position, which delivers fully controlled artificial lighting with no daylight shift between opening and close, meaning colour critical ready to wear and beauty product read identically at 11am and 7pm, and the same room converts cleanly into a content studio for brand shoots during quieter trading weeks, with the honest cost being no shopfront reveal and no window story to sell from the street.
In our experience 93 sqm of pre-fitted retail like this rewards contemporary ready to wear, denim, streetwear, accessories and independent beauty labels around three years into trading with an existing Hong Kong wholesale or DTC following, while heritage maisons that trade on daylight and period volume will find the shell too plain and first season labels will find twelve months of exposure indefensible, so budget early for branded store design because the interior has to carry the entire narrative.
Practically, Central and SoHo stock moves on landlord timelines rather than the show calendar, so allow eight to twelve weeks from enquiry to trading day, expect the March and September Centrestage windows to draw the heaviest competing interest on fitted Central units, and get goods lift slots and mall loading hours confirmed in writing before signing, since basement deliveries in this pocket are routinely restricted to early morning; sequence the whole build against our activation timeline before you commit.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 93 sqm floor plan and amenities for 1000 Sq Ft Boutique Space in SoHo, then note the window you want in Hong Kong. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €167 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Hong Kong.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Hong Kong.
use cases
location
getting here & street life
nearest transit
- 砵典乍街 Pottinger Streettram · 72W486 m · 6 min
- 租庇利街 Jubilee Streettram · 25E496 m · 6 min
- 機利文街 Gilman Streettram · 74W507 m · 6 min
- 畢打街 Pedder Streettram · 27E534 m · 7 min
- 文華里 Man Wa Lanetram · 76W560 m · 7 min
- 禧利街 Hillier Streettram · 21E593 m · 7 min
the neighbourhood
Elgin Street is located in Central, Hong Kong. It is named after James Bruce, 8th Earl of Elgin, and is one of the oldest streets in Hong Kong.
- Caine Road · 40 m
- The TakeOut Comedy Club Hong Kong · 45 m
- Staunton Street · 90 m
- Old Bailey Street · 99 m
- SoHo, Hong Kong · 106 m
frequently asked
Yes, but only as a long-run pop-up programme rather than a two week activation, because the minimum term on this 1,000 sq ft SoHo unit is 365 days. Brands running temporary retail here typically reset the same shell three or four times across the year, using the installed counters, fitting rooms and garment racks as a fixed base and changing the styling, signage and merchandising each season. In our experience handling bookings in Central and SoHo, that rolling model works better commercially than a short burst because the fitted infrastructure is already paid for in the rental. If your brief genuinely calls for a two week window, tell us at enquiry stage and we will point you toward shorter-term stock instead of pushing this address.
who it suits
Brand Scale
This space fits a brand with a 5 to 25 person team, 3 or more years of trading, and either an established Hong Kong wholesale base or a DTC audience already buying into Asia. The 365 day minimum term is the deciding factor. At 93 sqm across a basement mall level with a stock room, counters, fitting rooms and garment racks already installed, this is a fitted flagship or long-run concept store rather than a two week fashion week venue. Brands at this stage typically find the fit out savings meaningful because the retail infrastructure is already in place. Where we see mismatches is when a young label with one season behind it treats this as a low commitment pop-up shop; it is not, and the annual exposure will outweigh the sales. Equally, a global house needing 300 sqm of ground floor frontage for a launch will find the footprint and basement position too modest. If you need a short-term commercial space instead, it is worth choosing to browse all spaces before enquiring here.
Aesthetic Fit
Contemporary ready to wear, denim, streetwear, accessories and independent beauty sit most naturally here. The room is a clean rectangular retail shell with even lighting, air conditioning and neutral counters, which means it takes brand identity applied on top rather than competing with existing architecture. Labels with a graphic, product led visual language do well, as do lifestyle brands that want a warm interior built from furniture, textile and signage. What does not work is a heritage luxury maison that trades on daylight, high ceilings and period detail. A basement mall unit gives you controlled light and no street facing window story, so anything that depends on natural light or a shopfront reveal will underperform. Brands in that position should invest in branded store design early or look elsewhere.
Best Use Cases
First choice is a long-run concept store or brand outpost in SoHo, because the fitting rooms, stock room, counters and security system support daily trading from day one. Second is a permanent fashion showroom running wholesale appointments and collection previews, with the elevator and parking making buyer and sample deliveries straightforward. Third is a retail experience anchored by seasonal resets, where the same shell carries three or four different pop-up concepts across a year. Fourth is a press day venue and brand presentation space, helped by the installed sound and video equipment and a working kitchen for hosting. Fifth is a recurring sample sale space, since the stock room absorbs volume that a bare unit cannot. Sixth is a content studio between trading periods, using the controlled lighting and lack of daylight variance. In our experience the profile that gets the most from this space runs two or three of these formats in parallel and layers retail staffing across them.
Budget Signal
This sits in the accessible mid tier for Central and SoHo, well below Queen's Road or Landmark ground floor rates and below what a comparable fitted unit on Hollywood Road would command. The basement position and mall setting are what buy that discount, and for a brand that values fit out savings over street frontage, the trade is a fair one. Compared with hotel event spaces charged nightly, the annual structure here is far cheaper per trading day. Compared with shared pop-up formats and co-working style retail, you get exclusivity, your own stock room and full control of the space, which shared floors never deliver. Against a raw shell elsewhere in Central, the installed racks, counters, fitting rooms and AV remove a five figure build line. Model the full year against expected sell through using the budget calculator before committing.
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