What does Fashion Week Venues handle on my behalf for this booking?

We handle the full path from first enquiry to the day you hand the keys back at 1 Rue de Marseille. What we manage on your behalf at this address specifically is landlord negotiation, the temporary use agreement, insurance requirements, fit-out coordination, furniture, staffing and the on-site run of your activation. Because the space arrives as a neutral shell with lighting, wifi and a WC, most of the production work is merchandising walls, rails, signage and the window scheme, all of which we can build for you. You can also take individual pieces rather than the whole package, and you can see the full scope across all services

How much does it cost per day to rent?

The day rate for this Paris boutique is available on request, because the owner prices by duration, season and the type of activation you are running. A three day press day and a three week pop-up shop are quoted differently at this address, and Paris Fashion Week dates carry a premium across the 10th arrondissement. Send us your dates, your format and whether you need fit-out and staffing, and we come back with a full figure that includes production so you are not comparing a bare shell rate against a delivered cost. There is no charge until confirmed, so requesting a number costs you nothing. Brief-based pricing is how almost every short-term commercial space in central Paris is actually transacted.

What is the minimum rental period?

There is no published fixed minimum, so the practical answer is that you can book by the day for shoots and press events, or book by the week for retail runs. Brands running a pop-up shop in this part of Paris typically find that anything under seven days does not give the neighbourhood time to discover the window, since Canal Saint Martin trade builds through word of mouth and repeat passers-by. For a content studio or ecommerce shoot, a single day at 1 Rue de Marseille is entirely workable given the daylight and controllable lighting. Sample sales and trunk shows usually take a long weekend into a full week. Tell us your format and we will advise the shortest term the owner will accept for it.

How far in advance should I book, especially for Paris Fashion Week?

For Paris Fashion Week you should be enquiring three to four months ahead, and for non-peak dates six to eight weeks is usually enough to secure this space and build properly. Ground floor addresses within two minutes of a metro in the 10th get held early for showroom and wholesale appointment use, so the September and March windows close first. In our experience the constraint is rarely the space itself but the fit-out lead time, since bespoke joinery and printed graphics need three to four weeks from sign-off. If your dates are tight, we can specify a move-in ready scheme using rental furniture and freestanding rails instead. Map your own critical path with the activation timeline

How big is the space and how many people does it hold?

The space is 75 sqm, or 807 sqft, arranged as a single ground floor room that you can partition as your format requires. For a cocktail reception, influencer event or exhibition opening we would plan for 40 to 60 guests standing with a drinks station, which keeps the room comfortable rather than crushed. For a seated workshop or masterclass you are looking at 20 to 25 people, and for trading hours as a pop-up shop the footprint holds one merchandising story plus a fitting or consultation corner. Buyer previews work well with two to three appointment points rather than six, so a single-collection brand fits better here than a multi-line house. Request availability with your expected guest numbers and we will sanity check the layout against them.

Is there a shop window for branding and display?

Yes, the unit has a window display facing Rue de Marseille, which is the single most valuable feature of this space for temporary retail. Direct street access means your window is the entrance, so the scheme has to work as both a display and an invitation, something we build regularly for brands taking Paris shopfronts. Vinyl application, backlit graphics, freestanding plinths and product installations are all normally possible, though the exact permissions sit with the landlord and we confirm them in writing before you print anything. Paris also has rules on illuminated and projecting signage that differ from what you may be used to in London or New York, so we check your scheme against local requirements. Our branded store design

What is the lighting and natural light like for shoots?

The space has both natural daylight and installed professional lighting, which is why it works as a content studio as well as a retail unit. Daylight through the shopfront gives you accurate colour and honest texture rendering, which matters if your product depends on fabric handle, knit structure or material finish. The installed lighting lets you keep continuity through the afternoon for ecommerce shoots and video production, where a daylight-only room forces you to stop. Brands booking this address for a photo shoot usually bring one or two additional units for fill rather than a full lighting package. If you want us to spec and hire the kit, we can add it to your quote alongside the space rental.

What amenities are included in the space?

Included are wireless internet, a WC, professional lighting, natural daylight, the window display and direct ground floor street access. That combination covers the operational basics for a press day, showroom rental or pop-up shop without you renting a generator, a router or portable facilities. What is not included as standard is furniture, rails, tills, fitting room structures or a fitted stock room, so those come through your production scope. Wifi on site is adequate for card payments and appointment check-in, and we always test it during the site visit rather than taking it on trust. We can supply everything else through furniture rental

Is there a fitting room or stock room?

No, there is no built fitting room or dedicated stock room, but the 75 sqm layout is designed to be reconfigured and both are straightforward to create. We regularly build a curtained fitting bay and a screened back-of-house zone into spaces of this size in Paris, typically taking 10 to 15 sqm of the footprint in total. That leaves you around 60 sqm of active selling and display area, which is proportionate for a single-collection pop-up or sample sale. If you are running wholesale appointments rather than retail, that same rear zone becomes your rail storage and steaming point. Tell us your stock volume when you enquire and we will size the back-of-house accordingly.

How do deliveries and load-in work at this address?

Load-in is at street level directly from Rue de Marseille, so there is no lift, no freight booking and no service corridor to negotiate. That is a genuine advantage over first floor Paris showrooms, where rails, plinths and crates have to be carried up narrow stairwells. Rue de Marseille is a quiet side street off the canal, so unloading is manageable but you should plan deliveries outside peak hours and keep vehicle dwell time short. In our experience running fit-outs in the 10th arrondissement, scheduling a single consolidated delivery works better than several small drops. We coordinate delivery windows, crew access and waste removal as part of the booking.

Is the space step-free and accessible?

The unit is on the ground floor with direct street access, which makes it one of the more accessible formats we handle in this part of Paris. We cannot confirm from the listing alone whether there is a threshold step at the entrance, which is common in older Parisian shopfronts on streets like Rue de Marseille. If step-free access matters to your activation, we verify the exact threshold height and the WC configuration during the site visit and report back before you commit. A portable ramp is usually the practical solution where a small step exists. Raise it in your enquiry and we will confirm it in writing rather than leaving it to assumption.

What permit or contract do I need for a temporary retail activation here?

For a short-term commercial occupation in Paris you will normally sign either a convention d'occupation précaire or a bail dérogatoire, depending on the length and nature of your use. A licence to occupy style temporary use agreement covers most pop-up runs of under three months and keeps you clear of French commercial lease protections, which is what both you and the landlord want. Separate permissions apply if you want illuminated or projecting signage on the Rue de Marseille frontage, and any structural fit-out needs landlord consent in advance. We draft and negotiate the agreement for this address and flag anything in the fine print that would restrict your trading hours or window scheme. Start with our permit guide

What is the Canal Saint Martin neighbourhood like for a brand activation?

Canal Saint Martin is one of the most editorially credible retail districts in Paris, with a dense mix of independent shops, restaurants and cafés drawing a young, design-literate local audience. That character suits contemporary ready-to-wear, denim, footwear, eyewear, fragrance and independent skincare far better than a formal luxury salon address would. Rue de Marseille sits just off the canal itself, so you get walkable browsing traffic on evenings and weekends rather than the transactional rush of a department store street. Brands testing Paris for the first time often choose the 10th precisely because the entry cost is lower than Le Marais or Saint-Honoré while the press and influencer reach is comparable. The Alhambra venue and Jacques Bonsergent station are both around 100 to 130 metres away, which keeps guest arrival simple.

How accessible is the space by metro?

Jacques Bonsergent is a two minute walk at 143 metres, and République is five minutes at just over 400 metres, giving you access to a large share of the Paris network. Château d'Eau, Temple and Goncourt are all within seven minutes, and Gare de l'Est is eight minutes on foot, which matters if you are routing buyers arriving by Eurostar or regional rail. For a fashion week showroom or wholesale appointment schedule, that République proximity is the practical reason brands rent in this pocket rather than further along the canal. Guests coming to a press day or cocktail reception will not need directions beyond the metro name. Compare journey times against other spaces in Paris

Can I use the space as a showroom for buyer appointments?

Yes, this is a workable fashion showroom for a single-collection brand running two to three appointment points across the 75 sqm. The daylight gives buyers accurate colour on your samples, and the reconfigurable layout lets you set rails along the walls with a central table for order writing and linesheets. Jacques Bonsergent two minutes away makes routing buyers between appointments realistic, which is why we place brands in this pocket during Paris Fashion Week. Where it does not work is a multi-line house needing six simultaneous tables, and in that case we would source a larger footprint with dedicated appointment rooms. Request availability with your appointment volume and we will tell you honestly whether 807 sqft carries your diary.

Can you provide staff to run the space during trading hours?

Yes, we supply vetted retail staff for this address and a 75 sqm ground floor unit is comfortably run by two people during trading hours. Because the entrance is directly on the street, one person can hold the floor and greet while the second handles payments and stock replenishment, which keeps your staffing cost proportionate to a first Paris test. We brief staff on your product, tone and sales targets before opening rather than sending generic bodies, and we can provide French speaking hosts for local walk-in customers. For press days and influencer events we scale up to include door management and guest list check-in. Our retail staffing

How do I enquire and what happens after I do?

Send an enquiry with your dates, format and rough budget, and we reply within 24h with availability at 1 Rue de Marseille and an indicative all-in figure. If the space fits, we arrange a viewing or send a detailed measured pack, then move to the temporary use agreement and a deposit to hold your dates. Nothing is charged until the booking is confirmed, so the enquiry and quoting stage carries no commitment from your side. From confirmation we run production, furniture, staffing and permits on a single timeline against your opening date. If this footprint turns out to be too small or the dates are gone, we will put two or three alternatives in the same district in front of you.

What is the day rate?

Rates are quoted on request — send your dates and use case through the inquiry card.

Is staging, branding and fit-out permitted?

Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry.

Included on-site: daylight, lighting, wc, wifi, ground floor street, window display.

How far in advance should we book?

Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks.

shell — paris · 75010

Boutique Canal Saint Martin in Paris 10th Arrondissement.

75 m²

807 sq ft

paris

75010

on request

brief-based

pop-up store

3 use cases

city

Paris

area

75 sqm

day rate

on request

postcode

75010

use cases

pop up store · retail activation · showroom presentation

included

daylight · lighting · wc

about this space

This 75-square-meter commercial space is situated at 1 Rue de Marseille in the 10th arrondissement of Paris, France. Located near the Canal Saint Martin, the property is positioned in a dynamic area characterized by various shops, restaurants, and points of interest. The 807-square-foot interior is suitable for several functions, including retail operations, showrooms, galleries, or event use. The premises are located on the ground floor with direct street access and feature a window display for retail support. Functional amenities integrated into the space include professional lighting and access to natural daylight. For operational convenience, the unit is equipped with wireless internet and a water closet. The layout is designed to accommodate different configurations depending on the user's needs. This professional setting provides a versatile environment for businesses seeking a presence in this central Paris district. All mentioned features are available to support the specific requirements of the occupant within this well-positioned boutique space.

the fwv take

Book this 75 sqm Rue de Marseille boutique for a one to four week trading pop-up or a Paris Fashion Week showroom, because the ground floor street entrance and dressed window turn Canal Saint Martin foot traffic into actual walk-in sales rather than appointment-only silence. In our experience, compact shopfronts like this one outperform larger raw units for short-term commercial space precisely because a two person team can hold the room, greet at the door and close a sale without additional retail staffing layers.

What makes this address work is the combination of a single uninterrupted 807 sqft ground floor volume with both daylight and professional track lighting, which means you can shoot ecommerce stills against the window in the morning and switch to controlled artificial light for evening press hours without rerigging the room.

The right occupant is a design-led contemporary label two to six years into trading, working in ready-to-wear, knitwear, footwear, eyewear, fine jewellery or independent fragrance, with a clear material story and a young Parisian following; this is not a room for a heritage maison chasing a gilded salon, nor for a mass-market brand that needs volume, audio and spectacle, and honestly it will feel cramped for any house running six simultaneous buyer tables.

Enquire ten to fourteen weeks out for the late February and early March womenswear window, which is the fastest to fill across the 10th arrondissement, and note that Rue de Marseille is a narrow, part-residential street where load-in is realistically a morning job with a small van rather than an articulated truck, so build a buffer day into your activation timeline and confirm delivery access with the landlord before you commit to a fit-out schedule.

what's included

daylight
lighting
wc
wifi
ground floor street
window display

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

how to book this space

01
Check the shell and the dates
Review the gallery, 75 sqm floor plan and amenities for Boutique Canal Saint Martin in Paris 10th Arrondissement, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleart exhibitiongallery showingproduct launchbrand activationpress daypress eventinfluencer eventcontent creationphoto shootvideo productionecommerce shootworkshopcreative workshopmasterclassnetworking event

location

plotting…

paris · 75010·48.8714° · 2.3627°

getting here & street life

nearest transit

Jacques Bonsergentmetro143 m · 2 min
Républiquemetro402 m · 5 min
Château d'Eaumetro486 m · 6 min
Templemetro565 m · 7 min
Gare de l'Estmetro635 m · 8 min
Goncourtmetro636 m · 8 min

the neighbourhood

The Rue Alibert is a street in the 10th arrondissement of Paris, France. It starts at 66 Quai de Jemmapes and ends at 1 Avenue Claude-Vellefaux and 161 Avenue Parmentier after having served the Rue Bichat and the Rue Marie-Louise. The street extends the Rue Dieu, after crossing the Canal Saint-Martin via the Alibert gateway or via the swing bridge on the Rue Dieu.

Alhambra (Paris) · 102 m
Collège Louise-Michel in Paris · 113 m
Jacques Bonsergent station · 129 m
Saint-Martin-des-Champs, Paris · 150 m
Véry bombing · 154 m
Institut supérieur européen de formation par l'action · 189 m

frequently asked

Yes, this 75 sqm boutique at 1 Rue de Marseille is available for pop-up shops and is one of the more straightforward temporary retail formats we handle in the 10th arrondissement. The ground floor position with direct street access and a window display means you can trade from day one without building a false entrance or fighting a lobby. In our experience handling bookings at addresses like this near the Canal Saint Martin, one to four week runs perform best, because you capture repeat canal footfall rather than a single weekend spike. The single-room layout reconfigures easily, so you can hold a merchandising story, a fitting corner and a small stock zone inside 807 sqft. Enquire with your dates and we will confirm whether the window you want is open.

who it suits

Brand Scale

This 75 sqm ground floor boutique suits a brand with a 3 to 20 person team, roughly 2 to 6 years of trading, and an existing DTC audience or a small wholesale book of 15 to 60 stockists. The footprint holds one clear merchandising story, a fitting or consultation corner, and a small back-of-house zone without feeling under-dressed, which is the operational reality that makes it work for a single-collection brand rather than a multi-line house. Street access and the window display mean a two person team can run trade hours unaided, so staffing costs stay proportionate to a first Paris test. Where we see mismatches is when a large group books 75 sqm for a full seasonal wholesale calendar and needs six simultaneous appointment tables, or when a pre-revenue label with no press list takes a two week run and cannot fill the diary. Brands in that first position should look at larger spaces in Paris with dedicated appointment rooms instead.

Aesthetic Fit

Design-led contemporary ready-to-wear, quiet luxury knitwear, denim, footwear, eyewear, fine jewellery, fragrance and independent skincare read best here. The space is a neutral shell with strong natural daylight and professional lighting, so it flatters product that depends on fabric texture, colour accuracy and material honesty rather than heavy set dressing. The Canal Saint Martin address carries a creative, editorial, slightly anti-establishment tone that matches brands with a clear point of view and a young Parisian following. What does not work is heritage formalwear or high jewellery seeking a gilded salon atmosphere, and equally loud mass-market activations built around large scale printed graphics and audio, which will fight both the 807 sqft volume and the quiet residential street. If you need a specific fitted world built inside the shell, plan for branded store design from the outset rather than treating it as a dressing exercise.

Best Use Cases

First choice is a one to four week pop-up shop, because the window display, direct street entrance and ground floor position convert passing canal traffic into walk-in trade. Second is a fashion showroom or wholesale appointment space during Paris Fashion Week, with Jacques Bonsergent metro two minutes away making buyer routing simple. Third is a press day or collection preview, where daylight and a reconfigurable layout let you run rail walkthroughs and seated interviews in the same 75 sqm. Fourth is a sample sale or trunk show, which suits the compact single-room flow and fast queue management from the street. Fifth is a content studio or ecommerce shoot, using daylight plus controllable lighting for a full day of stills and video. Sixth is an influencer or cocktail reception for 40 to 60 guests, and seventh is a workshop, masterclass or small gallery hang where the neutral walls carry framed or wall-mounted work.

Budget Signal

This sits in the mid tier for central Paris temporary retail space, below Le Marais, Saint-Honoré and Saint-Germain street-level rates while still delivering a genuine shopfront in a walkable, high-intent creative district. Brands at this stage typically find the value is in what the price does not force you to accept: unlike a hotel event space you get real trading hours and a window rather than a room behind a lobby, unlike a co-working venue you get street visibility and merchandising walls, and unlike a shared pop-up format you get sole occupancy and full brand control of the frontage. Against prime commercial addresses you trade luxury adjacency for a lower entry cost and a more editorially credible neighbourhood. Model your fit-out, staffing and stock against the rate using our budget calculator before enquiring, because on a 75 sqm footprint build cost moves the total more than the space itself.

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about this space

the fwv take

what's included

make the space yours.

how to book this space

Check the shell and the dates

Send the brief

Get availability and a quote

Lock the contract

Build and open

use cases

location

getting here & street life

frequently asked

who it suits

Brand Scale

Aesthetic Fit

Best Use Cases

Budget Signal

set in cormorant.printed for paris, this session.

set in cormorant.
printed for paris, this session.