Boutique Retail Space on Madison Avenue.
tl;dr
- Space
- Boutique Retail Space on Madison Avenue is an 80 sqm (860 sq ft) fitted boutique for rent in NoMad, New York, set on the basement retail level with floor to ceiling street windows built for window display. The interior is a working shop rather than a blank white box, with counters, racks and fitting rooms already installed.
- Best For
- Strongest fit is a pop-up store or temporary retail run, followed by a fashion showroom hosting wholesale appointments and buyer previews, then product launch and press day events, private sales and sample sale space, and finally intimate art openings for 40 to 60 guests. Brands can book by the day or by the week depending on campaign length.
- Standout Features
- Full retail fit out is already in place and move-in ready, covering counters, fitting rooms, garment racks and display furniture, so most brands only bring stock and graphics. Other differentiators vetted by Fashion Week Venues include floor to ceiling display windows onto Madison Avenue, a dedicated stock room for backstock and steaming, adjustable retail lighting with in-house sound and video equipment, a kitchen suitable for catering setup, and elevator plus parking access for load in.
- Location
- 33rd Street station on the 6 line is a two minute walk, 34th Street Herald Square for the B, D, F, M, N, Q, R and W lines is around six minutes, and Penn Station is roughly twelve minutes on foot, with curbside load in available on the avenue. The immediate stretch of Madison Avenue at East 33rd Street in NoMad and Murray Hill mixes design showrooms such as Poltrona Frau and Meridiani with hotels, cafes and close to twenty restaurants inside 600 m, giving steady weekday office and hotel footfall for arriving guests.
- Availability
- Minimum rental is one day at a day rate of USD 1,080, with terms extending up to 336 days for longer temporary retail programmes. We recommend booking four to six weeks ahead in New York and eight to ten weeks for the September and February fashion week windows or the November to December holiday retail peak, as ground level and street facing spaces on this stretch of Madison typically book out first.
- How to Book
- Send your dates, format and guest numbers through the enquiry form and our team will confirm availability with a reply within 24h, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by Fashion Week Venues on the brand's behalf, so request availability now to hold your dates.
about this space
This retail shop located on Madison Avenue features a prominent 860 square foot layout, ideal for showcasing high-end products. The space boasts floor-to-ceiling windows, perfect for attractive window displays. Essential amenities include air conditioning, heating, and internet access, making it well-suited for various events such as art openings, private sales, or product launches. With a stock room, counters, fitting rooms, and garment racks, the space is optimized for retail functionality. Additionally, it is equipped with lighting, sound and video equipment, electricity, parking, and elevator access, ensuring convenience for both staff and customers. This location provides a versatile environment for a luxury showroom or pop-up store.
the fwv take
Take this Madison Avenue boutique for an appointment-led showroom rental or a two to eight week temporary retail run rather than a walk-in trading play, because the shop fit is already complete and the installed counters, fitting rooms, garment racks and lockable stock room let a team steam, merchandise and open within a single setup day.
The floor-to-ceiling windows are the feature that earns the address, pushing one edited display statement up to pavement level from a lower-floor unit while the enclosed interior behind them holds a press day or private sale in genuine privacy, and with 33rd Street 154 metres away, buyers running six appointments across Manhattan in one afternoon actually arrive on time.
Aesthetically and commercially it reads mid-scale contemporary rather than luxury maison, and we would place ready-to-wear, tailoring, knitwear, leather goods, demi-fine jewellery and clinical beauty labels here at the two to eight year mark with a live US wholesale book, since the neutral shell rewards restrained gallery-adjacent merchandising and works against loud, spectacle-driven streetwear formats that depend on a queue outside the door.
Brands activating in this type of space consistently find four to six weeks of lead time enough for standard dates, while the February and September market weeks and the late November holiday window close eight to ten weeks out, so map your sequence early against our activation timeline and factor in that load-in runs through the building elevator rather than straight off the street, which makes tall fabricated structures a planning conversation; if maximum street impact is the actual brief, look at ground-floor spaces in New York instead.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 80 sqm floor plan and amenities for Boutique Retail Space on Madison Avenue, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €942 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
activation ideas
Pop-Up Store / Temporary Retail Run
This is the strongest use of the space because the shop fit is already complete, so you trade from the first morning rather than losing three days to build. The 80 sqm floor holds one edited collection across the installed garment racks and counters, with two fitting rooms and a lockable stock room for backstock and steaming behind the sales floor. Two or three staff run a full trading day here comfortably. Brands taking two to eight week windows on this stretch of Madison Avenue typically pair the run with our point of sale and payments setup so sell-through data is captured from day one.
Fashion Showroom / Wholesale Appointments
Appointment-led business is what this address does best, because the enclosed lower-level layout gives each buyer an uninterrupted rail review with no street distraction. Garment racks, fitting rooms, adjustable retail lighting and reliable wifi support a back to back schedule of six to eight appointments a day, with the stock room doubling as steaming and staff space. What makes this work for wholesale appointment schedules specifically is transport: 33rd Street is 154 m away and Herald Square, Penn Station and Grand Central are all under ten minutes on foot, which matters when European and Asian buyers are crossing Manhattan between meetings.
SS/AW Seasonal Showroom
Works well for a full market week showroom because the 336 day maximum term lets you hold the same address across consecutive seasons rather than resetting each February and September. In practice the installed rails and fitting rooms handle collection presentation without requiring additional hire, and the stock room absorbs the sample trunks that always arrive late. Book eight to ten weeks ahead for market weeks, since this is the window that fills fastest here. Brands running a coordinated European and US showroom calendar often hold this alongside spaces in Milan for the same delivery.
Buyer Preview / Collection Preview
Adequate to strong for a small-group collection preview, with a practical ceiling of around 20 to 25 buyers if you are running seated or semi-seated presentation rather than open rails. The single retail floor means you present one look flow at a time, so schedule in waves of eight to ten rather than opening the door to everyone at once. The kitchen supports coffee and light catering prep on site, and the nearby cafés on Madison give you overflow space for buyers arriving early or comparing notes after a session.
Press Day / Media Preview
A credible press day venue precisely because it is private: the basement level keeps editors away from street noise and passing footfall while the floor-to-ceiling windows still carry your display up to pavement level. Run 15 to 20 minute editor slots across a day with 8 to 12 guests on the floor at any point, using the installed lighting and sound and video equipment for screen-based content and lookbook playback. The security system and lockable stock room cover high-value samples held overnight between consecutive press days.
Product Launch
Works for a controlled launch of 40 to 60 guests standing, and it is honest to say this is not the space for a 150 plus reception. The kitchen functions as a caterer back of house station, the stock room takes coats and staff kit, and the main floor stays clear for product with counters converted to bar or demonstration positions. Sound and video equipment, full electrics, air conditioning and heating are already installed, so most launches need only graphics, plinths and drinks. Load-in runs through the building elevator, so oversized set pieces need dimensioning in advance.
Private Sale / Sample Sale
Strong as a sample sale space for an invite-list or customer-list audience, since fitting rooms plus stock room capacity absorb the fast turnover that kills spaces without back of house. Expect a working comfort level of 25 to 35 shoppers on the floor at once with a queue managed at the entrance, and plan replenishment runs from the stock room every hour during peak. The privacy of the lower level is an advantage here: you are selling to a list rather than relying on walk-in volume, which this stretch of Madison does not deliver in shopping-intent numbers.
Influencer Event
Works for a tight influencer moment of 25 to 40 guests where content quality matters more than headcount, because the installed retail lighting and window light give creators usable footage without a hired rig. Set the counters as a product or personalisation station and use the fitting rooms for try-on content, keeping the stock room as a staging and gifting area. The Koreatown and NoMad restaurant density within 200 m gives you an easy dinner extension. Pair the guest list build with our influencer marketing team if you need the room filled with the right names.
Content Creation Day / E-commerce Shoot
A practical content studio between trading windows, since you already have fitting rooms as changing space, garment racks for look management and installed lighting as a base to build on. The neutral shell and floor-to-ceiling windows give you two distinct backdrops, and 80 sqm accommodates a small crew of six to eight with one shooting zone and one styling zone. Constraint worth knowing: kit comes down via the building elevator rather than straight off the street, so book a staggered load-in for large lighting packages.
Editorial Shoot / Video Production
Adequate for compact editorial and video work where a controlled interior beats scale, because the basement level is genuinely quiet and street sound does not bleed into audio takes. Sound and video equipment, full electrics, air conditioning and heating are in place, and the one day minimum makes a single shoot day viable without carrying a week. Plan for a crew of no more than eight to ten including talent, and treat the retail furniture as movable set rather than fixed obstacle.
Art Exhibition or Gallery Showing
Suited to an intimate exhibition or brand and artist collaboration, as the neutral interior and adjustable lighting take a restrained hang well and the windows give one visible statement to the avenue. Realistic hang capacity is 12 to 20 works depending on scale once the rails are struck and stored in the stock room, with 40 to 60 guests for the opening evening. Wall fixings, plinths and lighting repositioning are agreed with the owner in advance, and the security system matters for insured works left in place across the run.
Workshop or Masterclass
Works for a seated workshop or masterclass of 15 to 20 participants, which is where this footprint performs rather than lecture-scale audiences. Counters serve as work surfaces for hands-on sessions, the kitchen handles refreshment prep, and the sound and video equipment covers presentation and demonstration playback for a facilitator. Furniture rental for seating and additional tables is straightforward to add for the day, and the two minute walk from 33rd Street means participants arrive on schedule for a fixed start time.
use cases
location
what's around
12 stores within 600 m, incl. 7-Eleven, Poltrona Frau, Gregorys Coffee
brands nearby
- fashion stores
- 3
- beauty
- 6
- design & interiors
- 3
- culture
- 1
- hotels
- 3
- cafés
- 7
- restaurants & bars
- 19
- other retail
- 18
- 7-Eleven40 m
- Moono60 m
- Donsbogam Original70 m
- Poltrona Frau90 m
- Gregorys Coffee110 m
- Hokkaido Baked Cheese Tart K-Town130 m
the neighbourhood
Wholesale showrooms, contract furniture brands, digital-first labels and the production agencies that service them are the working population of this stretch of Madison Avenue between Murray Hill and NoMad. Within a two minute walk you have Poltrona Frau and Meridiani holding design showrooms, Dune off Park Avenue South, and a dense band of apparel and accessories sales offices running west toward Fifth Avenue and the lower Garment District. Madison Square Park sits ten blocks north as the anchor for the Flatiron creative cluster, and Koreatown on West 32nd feeds a constant stream of beauty, K-fashion and lifestyle brands looking for a Manhattan address that reads professional rather than promotional. In our experience placing brands in this neighbourhood, the tenants who thrive here are the ones running appointment-based business: buyer meetings, wholesale previews, press days and private sales. It is a working fashion district rather than a shopping destination, and that distinction shapes everything. If you are weighing this against other spaces in New York, treat it as a business address first and a retail one second.
Cost per square foot and transport access are the two reasons brands choose this end of Madison over SoHo, Meatpacking or the Upper East Side Madison corridor. At roughly $1,080 a day for 860 square feet with fitting rooms, stock room and garment racks already installed, this space delivers a fully functional showroom for a fraction of what Wooster Street or Greene Street will cost you during market week, and without the tourist saturation that makes SoHo difficult for controlled invite-only formats. The transport case is stronger here than almost anywhere in Manhattan: 33rd Street on the 6, Herald Square for the B D F M N Q R W, Penn Station four blocks west and Grand Central a ten minute walk, which matters enormously when European and Asian buyers are moving between six appointments in a day. The tradeoff is honest and worth stating. You do not get the editorial cachet of Tribeca, you do not get the gallery adjacency of Chelsea, and you do not get luxury clientele browsing past your window the way they do above 60th Street. What you get is efficiency. Run the numbers against other districts with our budget calculator before you commit to a downtown postcode out of habit.
Arriving here for a press day feels businesslike and unhurried, which is exactly what most showroom teams want. The block moves in a commuter rhythm: heavy between eight and ten in the morning as office workers come up from 33rd Street, quiet through the middle of the day, then busy again from five as Koreatown restaurants fill and the Empire State Building crowds drift east. Foot traffic is office staff, hotel guests from the Mondrian Park Avenue and Clarion, and residents from the Murray Hill side streets, not shoppers with intent. The building offers elevator access, parking nearby and a lower-level layout that is genuinely useful for controlled, private formats where you want guests inside and away from the street. What we consistently hear from brand teams who activate here is that the calm is an asset for buyer appointments and a liability for anything requiring spectacle. Be clear about the limitation: this is not the address for high-volume walk-in retail, tourist-driven sell-through or a campaign that depends on maximum street visibility and window impact. If footfall conversion is your primary metric, our venue sourcing team will point you elsewhere.
getting here & street life
nearest transit
- 33rd Streetmetro154 m · 2 min
- 28th Streetmetro394 m · 5 min
- 34th Street–Herald Squaremetro478 m · 6 min
- 34th Street–Penn Stationmetro754 m · 9 min
- Grand Centralmetro755 m · 9 min
- 23rd Street-Baruch Collegemetro778 m · 10 min
street activity
high footfall.
19 places within 200 m · 30 stores · 26 cafés and restaurants
- within 200 m
- 19
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
29 East 32nd Street is a building in Manhattan, New York City. Built in 1889 and designed by Charles W. Romeyn in the Richardsonian Romanesque style, it originally housed the Grolier Club. It is now called the Madison and became a New York City designated landmark in 1970. It was added to the National Register of Historic Places in 1980. Since 2023, the Korean restaurant Moono, a sister restaurant to Michelin-starred eatery Jua, has occupied the downstairs space.
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frequently asked
Yes, this 860 sq ft boutique on Madison Avenue is available for pop-up shops and is one of the more efficient temporary retail options in Midtown Manhattan because the shop fit is already complete. Counters, fitting rooms, garment racks, a stock room and retail lighting are installed, so your brand can trade from the first morning rather than losing days to build. In our experience handling bookings at addresses like this, brands run two to eight week pop-up programmes here and use the floor-to-ceiling windows for a single strong display statement onto the street. It works best for appointment-led and invite-led retail rather than high-volume walk-in trade, since this stretch of Madison between Murray Hill and NoMad is a working fashion district rather than a shopping destination.
who it suits
Brand Scale
This 80 sqm (860 sq ft) Madison Avenue boutique suits an independent or mid-market label with a 5 to 25 person team, two to eight years of trading, and either an active US wholesale book or a DTC customer base already concentrated in the New York metro. The footprint carries one edited collection comfortably, and because counters, fitting rooms, garment racks, stock room and lighting are already installed, two or three staff can run a full trading day or a back to back appointment schedule without additional infrastructure. In our experience the profile that gets the most from this space is a European or Asian brand needing a professional Manhattan address for market week, or a DTC label testing physical retail before signing a longer lease. Where we see mismatches is when a global house needs to host 200 guests at a launch, or when a pre-launch label with no buyer list and no press contacts takes a Midtown space it has no traffic to fill. Both should weigh other spaces in New York first.
Aesthetic Fit
A restrained, gallery-adjacent design language performs best here: elevated ready-to-wear, tailoring, knitwear, leather goods, fine and demi-fine jewellery, eyewear, and clinical or minimal beauty. The floor-to-ceiling windows reward one confident display statement rather than dense merchandising, and the neutral shell with existing furniture accepts plinths, vinyl, artwork and simple rail systems without a structural rebuild. What does not work is a maximalist, high-energy streetwear environment built on queue culture and loud graphic saturation, because the address reads businesslike and the basement level does not deliver street spectacle. Heavily themed sets with tall built structures are also a poor match given elevator-based load in, so plan the shell treatment properly rather than improvising on site.
Best Use Cases
First choice is a temporary retail space or pop-up shop running two to eight weeks, since the stock room, counters, fitting rooms and garment racks mean the shop trades from day one with almost no build. Second is a fashion showroom for wholesale appointments and collection preview, where the private lower level gives buyers an uninterrupted rail review two minutes from the 33rd Street subway. Third is a press day venue, supported by internet, adjustable lighting, sound and video equipment and elevator access for scheduled editor slots. Fourth is a product launch or private sales evening, with kitchen space for catering prep, climate control and a security system covering high-value stock. Fifth is a sample sale space, because fitting rooms plus backstock capacity absorb fast turnover. Sixth is an art opening or cultural collaboration for a controlled invited audience. Seventh is a content studio day between trading windows, using the window light and the in-place lighting rig. For any format requiring floor presence, brief our retail staffing team early.
Budget Signal
This sits mid tier for short-term commercial space in Midtown Manhattan, clearly below prime Fifth Avenue, SoHo and Upper Madison retail while still delivering a Madison Avenue address and a genuine street-facing display window. Compared with a hotel event room you gain a real shop with fitting rooms, stock capacity and the ability to trade, rather than a function suite with catering minimums layered on top. Compared with co-working venues or shared pop-up formats you gain exclusivity, door control and a security system, which matters when you are selling full price or hosting buyers. Brands at this stage typically find the saving sits in the fit-out being complete, so spend moves from build into stock, staffing and invitations. Model that shift with our budget calculator, and note the one day minimum makes a short test genuinely viable.
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