Commercial Boutique on Rue de Poitou, Paris.
tl;dr
- Space
- A 90 sqm (969 sq ft) ground floor commercial boutique at 16 Rue de Poitou in the Haut-Marais, Paris 75003, available for short-term rental as a clean-walled white box retail and showroom space with direct street frontage. The unit reads as a neutral gallery shell, ready for fixture-led pop-up shop builds or minimal collection preview staging.
- Best For
- Strongest fit is a street-facing pop-up store or temporary retail activation selling directly to Marais footfall, followed by a fashion showroom running wholesale appointments and buyer previews during market weeks. Also well suited to press days and influencer previews, sample sales and trunk shows, and art or product exhibitions; brands hire it as a content studio and ecommerce shoot location between selling seasons.
- Standout Features
- Ground floor position with direct street access means deliveries, rail rolling and fit-out load-in happen straight off the pavement with no lift or stair handling. Integrated ceiling lighting track suits both retail merchandising and shoot setups, a complete kitchen supports catering prep for press days and openings, a private WC serves guests and staff, and central heating makes the unit workable for winter market and January fashion week dates. Vetted by Fashion Week Venues and move-in ready.
- Location
- Filles du Calvaire (Line 8) is roughly 5 minutes on foot, Saint-Sébastien Froissart (Line 8) around 6 minutes, and Temple (Line 3) about 8 minutes, in the 75003 postcode near Rue Vieille du Temple. The street is a narrow, low-traffic Haut-Marais retail run with Ami, The Frankie Shop, Merci and Galerie Thaddaeus Ropac within a few hundred metres, so crews can unload calmly by day and guests arrive on a walkable, buyer-heavy stretch.
- Availability
- Day rate is on request with brief-based pricing set against your dates, build requirements and staffing, and you can book by the day or book by the week. Minimum rental is typically one week for retail builds and shorter for shoot days; allow 6 to 8 weeks lead time in Paris, and 3 to 4 months for Paris Fashion Week and the January and September showroom windows, when spaces at this address book earliest.
- How to Book
- Send your dates, format and build brief to request availability and our Paris team will reply within 24h with a hold and a costed proposal, with no charge until confirmed. Permit paperwork, front-of-house and retail staffing, and fit-out coordination are handled by Fashion Week Venues on the brand's behalf; enquire now to hold your dates on Rue de Poitou.
about this space
This 90-square-meter commercial space is located at 16 Rue de Poitou in the 75003 district of Paris. Positioned on the ground floor with direct street access, the property is suitable for various uses including retail, showrooms, art galleries, and photography or event spaces. The interior layout spans approximately 969 square feet and is situated in the heart of the Haut-Marais near Rue Vieille du Temple. The premises are equipped with essential functional amenities, including a heating system and integrated lighting. Supporting facilities consist of a complete kitchen and a water closet. The space is situated in proximity to established retailers such as Veja, APC, and Bobbies. This versatile unit provides a professional environment designed to accommodate commercial operations, retail displays, or gallery exhibitions within the Île-de-France region. All features described are based on the provided specifications to support operational requirements in this central Paris location.
what's included
- lighting
- wc
- complete kitchen
- heating
- ground floor street
package add-ons
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 90 sqm floor plan and amenities for Commercial Boutique on Rue de Poitou, Paris, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.
activation ideas
SS/AW Seasonal Showroom
This works as a market week showroom because the 90 sqm sits as one controllable ground floor volume with its own street door, so buyers arrive on a time slot without passing through a shared lobby or reception. Brands running seasonal showrooms in spaces like this typically set two to three rail runs along the long walls, keep a central table for linesheets and tablets, and hold 8 to 12 people comfortably for back to back appointments. The complete kitchen handles coffee and lunch service across a full day without an external caterer, and the WC means no guest leaves the unit.
Buyer Appointments and Wholesale Preview
Location does the heavy lifting here: buyers working the Haut-Marais grid already move on foot between Rue Charlot, Rue de Saintonge and Rue Vieille du Temple, so a wholesale appointment at 16 Rue de Poitou costs them nothing in travel time. In practice the single room limits you to one appointment at a time unless you zone a second area behind a rail wall, which is workable at 90 sqm but tight if you are showing more than two divisions. Heating matters for January and September market weeks when guests sit for 45 minute reviews.
Press Day and Media Preview
Strong press day venue because the scale keeps editor conversations one to one rather than crowded, and the address is one Paris press offices already have in their diary. Plan for 15 to 20 people in the room at any moment across a rolling half day format rather than a fixed 60 person call. The kitchen supports a light catering setup and a drinks station without eating into display space, and street level access means gifting stock and press kits load in directly. Pair the format with influencer marketing if you need attendance guaranteed.
Pop-Up Store and Temporary Retail
The direct street frontage on an active brand-owned boutique corridor makes this a credible temporary retail unit rather than a private space pretending to be a shop. Sitting minutes from Veja, A.P.C., Bobbies and Ami, walk-in is qualified and fashion literate, though honestly it is local and irregular rather than high volume tourist traffic. Two to four staff cover 90 sqm easily, and the layout takes around 250 to 400 SKUs at contemporary retail density. Build in a till point near the door and a fitting zone at the rear against the kitchen wall.
Sample Sale and Trunk Show
Ground floor loading is the deciding factor for sample sale space, since stock arrives and leaves in volume and there are no stairs or lifts between the van and the floor. At 90 sqm you can run roughly six to eight rails plus two table runs and still hold 25 to 30 shoppers without the room feeling unsafe. Constraint worth flagging: there is no dedicated stockroom, so overflow needs to live behind a curtained rail line or in the kitchen area, and queue management on the street should be planned given how narrow Rue de Poitou is.
Product Launch and Brand Activation
A focused launch performs well here because the room reads as a controlled brand environment rather than an event hire, and the Marais address signals the right positioning for contemporary labels. Realistic capacity for a standing evening reception is 40 to 50 guests with light furniture, or closer to 30 if you are keeping a product installation intact. What makes this work for launches specifically is that the kitchen doubles as a service back of house, so bar and catering prep stays out of guest sightlines across the whole 90 sqm floor.
Influencer Event and Content Creation Day
Good fit for a creator day because the space is private, street level and quiet before midday, so talent arrives discreetly and shoots without public interruption. Brands typically run 10 to 15 creators in staggered 30 minute slots across a morning, with one styling corner, one product moment and one seated interview setup inside the same 90 sqm. The kitchen supports catering and a glam station, and the WC works as a changing point. Content teams should bring their own lighting kit rather than relying on the integrated fixtures alone.
E-commerce and Lookbook Shoot
The neutral commercial shell earns its place as a content studio for packshot and lookbook days, mainly because you get an empty 90 sqm floor with heating, power, a kitchen and a WC in one Paris booking. Crew of six to ten works without congestion: one shooting bay, one steaming and styling zone, one client viewing table. In practice the integrated lighting handles ambient fill while your key lighting comes in on stands, and the street door takes rail trolleys and flight cases directly from the kerb.
Editorial Shoot and Video Production
Workable for small crew editorial and short form video, with the caveat that this is a boutique volume and not a studio, so ceiling height and rig points will govern what you can build. Keep crew to around twelve including talent. The advantage over a rented studio is that the frontage and the street itself give you a second usable location, which matters for brand films that need a real Paris retail context. Teams often layer set dressing through furniture rental rather than trucking in a full build.
Art Exhibition or Gallery Showing
Genuinely credible as a pop-up gallery rather than a stretch, because Galerie Taïss, Thaddaeus Ropac, Galerie Thuillier and Espace Topographie de l'Art all sit within 200 metres and the local audience already walks this circuit. The 90 sqm supports roughly 15 to 25 hung works or eight to twelve plinth pieces with sensible spacing. Opening night realistically holds 45 to 55 standing with drinks served from the kitchen, and the ground floor street access makes crated delivery and install straightforward. Compare gallery-adjacent options across spaces in Paris before locking dates.
Workshop, Masterclass and Networking Evening
Suits intimate seated formats better than large ones: plan 20 to 25 seated at tables for a workshop or masterclass, or 40 standing for an industry networking evening. The complete kitchen is the operational difference here, supporting hands-on formats such as fragrance blending, leather care or styling sessions without a mobile catering unit parked on a narrow street. Evening timing works because the surrounding dinner crowd around Le Mary Celeste and Café Charlot gives guests somewhere to continue, which lifts attendance for after-work invitations.
use cases
location
what's around
5 stores within 600 m, incl. Maison Nicolas, Poilâne, Ami
brands nearby
- fashion stores
- 4
- beauty
- 1
- galleries
- 4
- culture
- 1
- hotels
- 2
- cafés
- 9
- restaurants & bars
- 23
- other retail
- 16
- Le Progrès60 m
- Galerie Taïss80 m
- Maison Nicolas90 m
- Primeur Bretagne100 m
- Soma100 m
- Boulangerie Poilâne100 m
the neighbourhood
Contemporary ready-to-wear labels, footwear and eyewear houses, independent jewellers, art galleries and the PR offices that service all of them make up the working population of this stretch of the Haut-Marais. Rue de Poitou sits inside the densest cluster of brand-owned boutiques in the 3rd arrondissement, with Veja, A.P.C. and Bobbies within a couple of minutes on foot, Ami on Rue de Turenne, and The Frankie Shop and Merci a short walk south and east toward Boulevard Beaumarchais. The gallery layer is genuinely serious rather than decorative: Thaddaeus Ropac on Rue Debelleyme, Galerie Taïss, Galerie Thuillier and Espace Topographie de l'Art all sit within 200 metres, so the art audience and the fashion audience overlap here in a way they simply do not in most Paris districts. Rue Charlot, Rue de Saintonge and Rue Vieille du Temple form the working grid around this address, and behind those frontages sit casting studios, small ateliers, sample rooms and the showroom agencies that run buyer schedules through market week. In our experience placing brands across spaces in Paris, this is one of the few addresses buyers already have mapped before you send the invitation.
Brands pick the Haut-Marais over Rue Saint-Honoré, Avenue Montaigne and the tourist core of the southern Marais because it delivers a fashion-literate audience without the rent level or the crowd noise. Saint-Honoré and the Golden Triangle price at a point that only makes commercial sense for maison-scale budgets built around street visibility. The Francs-Bourgeois and Rue des Rosiers axis has turned into a high-volume weekend shopping corridor where a controlled press day competes badly with foot traffic carrying shopping bags. This block sits above both, close enough that buyers moving between appointments cover it on foot, quiet enough that an invite-only format actually feels invite-only. Transport works for international visitors: Filles du Calvaire and Saint-Sébastien Froissart are minutes away, République and Temple connect quickly, and the press and buyer hotel clusters spread across the 3rd and 11th put most guests within a fifteen-minute walk. What it does not give you is the postcode signalling of the 8th or the raw square metre volume available in the 11th and 2nd. What we consistently hear from brand teams who activate here is that appointment density beats prestige addressing, and our venue sourcing team tends to shortlist this grid first for that reason.
Arriving at 16 Rue de Poitou for a showroom appointment feels calm and professional rather than commercial, which is exactly why the ground floor street access performs the way it does. The street is narrow and quiet before eleven, with deliveries and boutique staff opening up, then buyer and press movement builds through the middle of the day, and by early evening a local dinner crowd drifts toward Le Mary Celeste, Café Charlot and the Marché des Enfants Rouges. Poilâne and Le Progrès sit within a minute of the door, which matters more than it sounds when you are hosting back-to-back appointments across a full day. The 90 sqm floor with direct frontage, heating, full kitchen and WC absorbs press days, trunk shows, sample sales and ecommerce shoots without a heavy build, and the street dynamic works particularly well for scheduled formats where guests arrive with a time slot rather than by chance. Honest note: this is not a location for high-volume tourist retail or spontaneous walk-in numbers. Passing footfall is local, qualified and irregular, so a brand chasing hundreds of unfiltered daily visitors should look at Les Halles or the Francs-Bourgeois corridor and run both models through the ROI estimator before committing.
getting here & street life
nearest transit
- Saint-Sébastien - Froissartmetro281 m · 4 min
- Filles du Calvairemetro300 m · 4 min
- Oberkampfmetro517 m · 6 min
- Chemin Vertmetro577 m · 7 min
- Templemetro579 m · 7 min
- Républiquemetro623 m · 8 min
street activity
high footfall.
22 places within 200 m · 21 stores · 32 cafés and restaurants · pedestrianised street · street market
- within 200 m
- 22
- within 400 m
- 54
- within 600 m
- 60
the neighbourhood
The 3rd arrondissement of Paris is one of the 20 arrondissements (districts) of the capital city of France. In spoken French, this arrondissement is colloquially referred to as "le troisième" meaning "the third". Its postal code is 75003. It is governed locally together with the 1st, 2nd and 4th arrondissements, with which it forms the 1st sector of Paris, Paris Centre. In 2023, it had a population of 32,179.
- Galerie Maria Wettergren · 67 m
- Notre-Dame du Calvaire, Paris · 109 m
- Galerie Laure Roynette · 169 m
- Marché des Enfants Rouges · 169 m
- Saint-Denys-du-Saint-Sacrement · 220 m
- Musée Picasso Paris · 222 m
frequently asked
Yes, this 90 sqm ground floor boutique at 16 Rue de Poitou is available for pop-up shops and is one of the more straightforward temporary retail units in the Haut-Marais to open quickly. It has direct street frontage on a working retail corridor in the 75003, so your customers arrive through a real shopfront rather than a courtyard or upper floor entrance. The shell is move-in ready with integrated lighting, heating, a complete kitchen and a WC, which means most brands only need rails, plinths and graphics to trade. In our experience handling pop-up bookings on this grid, labels running two to six week temporary retail here convert well because the surrounding audience already shops Veja, A.P.C., Bobbies and Ami within a few minutes' walk. Send us your dates and product category and we will confirm whether the window you want is open.
who it suits
Brand Scale
This 90 sqm boutique fits an independent or contemporary brand with a 5 to 25 person team, roughly 2 to 8 years of trading, and an existing wholesale book or DTC customer base in France. The single ground floor volume with direct street access on Rue de Poitou works because it lets a small team run retail and appointments from the same footprint without needing a separate back of house build. Two to four staff can cover the floor comfortably, and the complete kitchen plus WC means a press day or buyer schedule runs without hiring external facilities. Brands at this stage typically find the Haut-Marais address does more reputational work than the square meterage suggests, sitting alongside Ami, The Frankie Shop, Merci, Veja and APC. Where we see mismatches is when a global house books this for a full runway adjacent installation and finds 90 sqm cannot absorb 200 guests, or when a pre-revenue label with no press list takes a Marais rate it cannot justify commercially. If you need 200 sqm or more, look wider across spaces in Paris before committing here.
Aesthetic Fit
Pared back, gallery adjacent brand identities work best in this space: ready to wear, leather goods, eyewear, footwear, fine jewellery, fragrance and considered homeware. The interior reads as a neutral commercial shell with integrated lighting and a clean street frontage, which means it takes rail based merchandising, plinths and low density hanging without fighting your art direction. It suits brands that edit hard and show forty pieces rather than four hundred. It also reads convincingly as a gallery, which matters on a street flanked by Galerie Taïss and Thaddaeus Ropac. What does not work here is maximalist retail theatre, heavy fixture systems requiring structural anchoring, or high volume fast fashion density, because the room loses its calm and the Marais audience reads it as off register. Brands needing a strong fixture story should budget for production and build rather than assuming the shell carries the concept.
Best Use Cases
First choice is a fashion week showroom and wholesale appointment space, because the ground floor street access, heating, kitchen and enclosed 90 sqm layout let buyers move through a collection privately across a full market week. Second is a pop-up shop or temporary retail space, since the street frontage on a proven Haut-Marais retail corridor near Veja, APC and Bobbies delivers qualified walk-in without paid acquisition. Third is a press day or collection preview, where the kitchen supports catering and the compact scale keeps editor conversations intimate. Fourth is a sample sale or trunk show, well served by the ground floor access for stock in and out. Fifth is a product launch or influencer event, capped sensibly at a standing guest count the room can hold. Sixth is a content studio, ecommerce or lookbook shoot, using the neutral shell and integrated lighting. Seventh is an art exhibition or pop-up gallery showing, credible given the four galleries within 200 metres.
Budget Signal
Expect upper mid tier pricing for Paris short-term commercial space, below Rue Saint-Honoré or Avenue Montaigne flagship rates but above Belleville, the 11th and outer arrondissement equivalents. In our experience the profile that gets the most from this space is a brand that would otherwise pay hotel event space rates for a room with no street presence, no retail licence feel and no walk-in traffic. Against a co-working venue you gain a genuine boutique frontage. Against a shared pop-up format you gain full brand control and exclusivity for the dates you hold. Against a prime commercial lease you avoid a multi-year commitment for a market week or a six week test. Run the numbers with our budget calculator before you enquire, and compare against two or three alternatives so the Marais premium is a deliberate decision rather than an assumption.
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