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Cozy Outdoor Backyard Space for Diverse Events.

tl;dr

Space
Cozy Outdoor Backyard Space is a 93 sqm (1,000 sq ft) open-air brand activation space for rent in Williamsburg, Brooklyn, enclosed by greenery and furnished with long communal tables and outdoor seating under full daylight. Indoor support rooms sit directly off the yard, so the setup works as both a garden venue and a working pop-up store.
Best For
Outdoor pop-up shop and temporary retail runs with a covered stock and fitting area, brand activations with catered hosting and seated guests, creative workshops and small press day previews, networking receptions and buyer preview appointments, and intimate private dinners or launch celebrations. All five formats are available to book by the day at this address.
Standout Features
Full daylight across the entire open-air yard with no overlooking commercial frontage, plus retail infrastructure rare in a garden venue: fitting rooms, garment rails, counters and a lockable stock room. A complete kitchen suitable for catering setup, in-house sound and video equipment with event lighting, heating and air conditioning for shoulder season dates, monitored security system, elevator access and on-site parking for load-in. Every listed feature is vetted by Fashion Week Venues before the space goes live.
Location
Bedford Avenue L train is roughly 3 minutes on foot, Metropolitan Avenue G around 10 minutes and Marcy Avenue J/M/Z around 12 minutes, in North Williamsburg 11211. The immediate blocks carry Madewell, COS, Lululemon, Diptyque, Warby Parker and Awoke Vintage, so guests arrive through steady fashion footfall while crews load in from a quieter side street, making this a practical short-term rental base during New York Fashion Week.
Availability
Day rate is $10,200 USD with a one day minimum, and the space can be booked by the day or by the week for longer temporary retail runs. Allow 6 to 8 weeks lead time for standard Brooklyn bookings and 10 to 12 weeks for September and February New York Fashion Week windows, when outdoor Williamsburg spaces at this address typically book first. Extended runs and multi day holds are quoted on a brief-based basis with no charge until confirmed.
How to Book
Submit a short brief with your dates, format and guest numbers and we confirm availability within 24 hours, with permit paperwork, event staffing and fit-out coordination handled by our team on the brand's behalf. Request availability now to hold your dates.
93 m²
1000 sq ft
brooklyn
US
$10,200 / day
per day
pop-up store
3 use cases
in short
Cozy Outdoor Backyard Space is a 93 sqm (1,000 sq ft) open-air brand activation space for rent in Williamsburg, Brooklyn, enclosed by greenery and furnished with long communal tables and outdoor seating under full daylight. Indoor support rooms sit directly off the yard, so the setup works as both a garden venue and a…
city
Brooklyn
area
93 sqm
day rate
$10,200 / day
postcode
use cases
pop up store · retail activation · brand activation
included
Internet · Air Conditioning · Security System

about this space

This inviting backyard space provides an open-air setting surrounded by greenery, perfect for a variety of gatherings. With long communal tables and comfortable outdoor seating, it is suitable for pop-ups, birthday celebrations, creative meetups, networking events, brand activations, workshops, and more intimate occasions. Designed to foster a sense of community, this space features natural sunlight and a relaxed ambiance, making it an ideal choice for casual or curated events. Available amenities include internet access, air conditioning, a security system, stock room, counters, fitting rooms, garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 93 sqm floor plan and amenities for Cozy Outdoor Backyard Space for Diverse Events, then note the window you want in Brooklyn. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €8888 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Brooklyn.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Brooklyn.

use cases

pop up storeretail activationbrand activationworkshopnetworking eventprivate event

location

plotting…
brooklyn·40.7168° · -73.9590°

what's around

14 stores within 600 m, incl. Pinkyotto, Awoke Vintage, Bedford Vintage

brands nearby

PinkyottoAwoke VintageBedford VintageID MenswearDiptyque'Whole Foods MarketLululemonMadewellPartners CoffeeWarby ParkerApple StoreFoodtownBlue Bottle CoffeeGANT
fashion stores
13
beauty
1
culture
1
cafés
12
restaurants & bars
19
other retail
14
  • Pinkyotto20 m
  • Nippon Cha20 m
  • Awoke Vintage20 m
  • Senko Funeral Home20 m
  • Best Budz30 m
  • Juliette Restaurant30 m

frequently asked

Yes — Cozy Outdoor Backyard Space for Diverse Events is a vetted pop-up ready space in Brooklyn, 93 sqm. Request availability and dates through the inquiry card on the listing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c