Expansive Unique Space on Xin Hua Road.
tl;dr
- Space
- A 500 sqm (5,382 sq ft) basement level retail and showroom space for rent on Xin Hua Road in central Shanghai, finished with raw concrete floors, a glass canopy and a full window display frontage that carries daylight across the main floor.
- Best For
- Private sales and sample sale space, fashion showroom sessions with wholesale appointments and buyer previews, product launches and collection previews, press day hosting, and temporary retail pop-up store runs, all available to book by the day.
- Standout Features
- Fitting rooms, counters and garment racks are already installed, so the floor is move-in ready for selling formats without a build. Also included are a separate stock room, sound and video equipment, a complete kitchen suitable for catering setup, elevator plus parking for load in, and a monitored security system, all vetted by Fashion Week Venues.
- Location
- Baoshan Road station on Metro Lines 3 and 4 is roughly 8 minutes on foot, with Qufu Road station on Lines 8 and 12 around 12 minutes away in this north central Shanghai district. The immediate streets mix local retail, Starbucks, Luckin and Wagas cafes and office towers, with kerbside vehicle access available for crew arriving to set up.
- Availability
- Day rate is ¥120,000 (approximately €15,480) with a one day minimum rental and the option to book by the week for longer runs. Allow six to eight weeks lead time in Shanghai, as spaces of this size typically book first around Shanghai Fashion Week in March and October.
- How to Book
- Send a brief through Fashion Week Venues and we reply within 24h with confirmed dates and holding terms, with no charge until confirmed. Permit paperwork, staffing and fit out coordination are handled by our team on the brand's behalf, so request availability now to secure your window.
about this space
This expansive Unique Space features a welcoming frontage with an inviting window display and is filled with natural light. The tasteful interiors include a glass canopy and raw concrete floors, creating a polished atmosphere. The venue is equipped with essential amenities such as air conditioning and electricity, making it suitable for various private sales. Located on Xin Hua Road, this versatile space is ideal for hosting private sales, product launches, and fashion showrooms. Additional amenities include internet access, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, heating, parking, an elevator, and a kitchen.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 500 sqm floor plan and amenities for Expansive Unique Space on Xin Hua Road, then note the window you want in Shanghai. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €15634 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Shanghai.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Shanghai.
activation ideas
Private Sample Sale
This space works for sample sale space without any build cost because the fitting rooms, counters and garment racks are already installed across the 500 sqm floor. Brands running private sales here typically hold 120 to 150 shoppers at a time with a queue managed at the window frontage, using the separate stock room for replenishment and size runs. The kitchen doubles as a staff break area, and card and mobile payment coverage is worth confirming early through point of sale and payments given Chinese wallet penetration.
SS/AW Seasonal Showroom
A strong showroom rental option for Shanghai market weeks, largely because 500 sqm lets you separate rail space, presentation zones and a seated appointment area without partition hire. In practice the garment racks and counters handle collection layout and order writing without requiring additional furniture, and the stock room keeps carryover and archive pieces off the main floor. Comfortably supports three to four concurrent buyer appointments plus a merchandising team of six.
Buyer Appointments and Wholesale Previews
Suited to wholesale appointment scheduling because the layout allows a private presentation table set well back from the entrance while walk-in traffic is held at the frontage. What makes this work for buyer preview specifically is the elevator and parking access, which means sample trunks move in and out during the day without disrupting a live appointment. Plan on 45 to 60 minute slots and two to three account managers working the floor at once.
Press Day and Media Preview
A credible press day venue for Shanghai media rounds, mainly because the kitchen supports catering prep on site rather than trucking in a hot service. Brands typically run rolling press access across a full day here, with 40 to 60 editors and stylists moving through in waves and the garment racks organised by story rather than by category. Air conditioning and heating make the basement level comfortable in both March and October cycles, and the security system covers high value samples overnight.
Product Launch
Works well for a product launch because sound and video equipment is already in place, removing the largest single line item from most launch budgets. The raw concrete floors and glass canopy give a clean architectural backdrop for a hero product plinth, and the 500 sqm footprint carries 200 to 250 guests standing with drinks service run from the kitchen. If you need a fabricated centrepiece or set piece, our production and build team can install overnight using the elevator and parking access.
Temporary Retail Pop-Up
Genuinely operational as short-term commercial space from day one, since the window display, counters and fitting rooms mean you are selling rather than fitting out. The one day minimum lets you test a weekend pop-up concept before committing to a longer run, and the mall setting delivers ambient traffic that a standalone street unit in this district would not. A retail experience at this scale usually needs four to six floor staff, which we cover through retail staffing.
Influencer and KOL Event
A practical fit for Shanghai KOL programming because the space offers both a content wall and a service area in one footprint, so creators shoot and stay rather than leaving after 20 minutes. We usually cap these at 60 to 80 invited guests so the fitting rooms stay usable for try-on content, with the installed lighting rig repositioned toward two or three shooting corners. Talent booking and content deliverables can be coordinated alongside the venue through influencer marketing.
E-commerce and Lookbook Shoot
Adequate to strong as a content studio, with the caveat that this is a basement level floor and the glass canopy softens rather than fully replaces daylight, so plan on a supplemented lighting package for editorial shoot work. For e-commerce shoot volume the setup is efficient: fitting rooms become talent changing, the stock room holds steamed product, and the concrete floor gives a neutral base for 300 plus SKUs a day with a crew of eight to ten.
Art Exhibition or Gallery Showing
The raw concrete floors and 500 sqm open volume read as gallery rather than retail, which suits brand adjacent exhibitions and archive showings. Hanging and plinth positions need to respect the glass canopy line, so walk the space before locking a floor plan. The security system and controlled basement access matter here more than in any other format, since loaned works and archive pieces usually carry conditions on overnight supervision and climate stability, both of which the heating and air conditioning support.
use cases
location
what's around
3 stores within 600 m, incl. 星巴克, 瑞幸咖啡, Wagas
brands nearby
- beauty
- 3
- culture
- 4
- hotels
- 1
- cafés
- 7
- restaurants & bars
- 11
- other retail
- 7
- 虬江路电子市场240 m
- 虬江路市场300 m
- 星巴克320 m
- Thinking About Food360 m
- 瑞幸咖啡380 m
- Wagas400 m
the neighbourhood
Independent labels running wholesale seasons, e-commerce brands shooting lookbooks, and production studios servicing the larger Shanghai agencies are the working population of this pocket of north central Shanghai. Walk the lanes off Qiujiang Road and North Sichuan Road and the ground floors read as a mix of light industrial units, garment trade suppliers, hardware and electronics stalls, and converted upper floors occupied by photographers, pattern makers and small design teams who moved north of Suzhou Creek when Jing'an rents outpaced them. Wujin Road and Zhapu Road carry the cafe and small culture layer, with The Pearl theatre, the Memorial of the Fourth National Congress and Deyunshe pulling evening audiences into the district. The creek corridor towards 1933 Old Millfun and Sihang Warehouse is where most of the adaptive reuse architecture sits, and it is the reason our team keeps this district on the shortlist during venue sourcing for brands who want an industrial showroom space rather than a mall unit.
Brands choose this district over Anfu Road, Wukang Road and Nanjing West Road because the floor area you get for the budget is roughly double, and because a 500 sqm basement floor simply does not exist at a workable rate inside the former French Concession lanes or the Taikoo Hui and Plaza 66 retail belt. The tradeoff is real. There is no fashion crowd drifting past your window here the way there is on Anfu Road, and none of the Xintiandi or Bund tourist volume. What you gain is control, discretion and space, which is why the fit is strongest for invite-only formats: buyer appointment venue use, press day location bookings, private sales and sample sale runs where the guest list arrives by car or by metro rather than by chance. Transport works in your favour, with Baoshan Road on Lines 3 and 4 and Qufu Road on Lines 8 and 12 both walkable, and the Bund and North Bund hotel clusters where visiting press and buyers stay sitting a short ride south. If you are weighing this against a Shanghai Fashion Week slot in a different city entirely, our city compare tool is the faster way to settle it.
Arriving here for an appointment feels businesslike rather than ceremonial, and brand teams should plan for that. Mornings on the surrounding streets belong to office workers heading into the towers on the eastern side towards Lituo Plaza, with queues at Luckin, Starbucks and the convenience stores, and delivery scooters moving constantly until around ten. Afternoons quieten noticeably, which is when we schedule most buyer appointments and shoot blocks, and evenings bring restaurant and theatre traffic on Zhapu Road. The block itself is mixed use, part commercial and part residential, so loading in through the elevator with parking access on site removes the friction that street level lanes in Xuhui create. Because the floor sits at basement level, the window display frontage does its work on arrival rather than as a billboard, and in our experience placing brands in this neighbourhood the honest limitation is clear: this is not a location for high-volume tourist retail or spontaneous walk-in traffic, and brands needing maximum street visibility should look elsewhere. Bring your own audience, and consider retail staffing briefed to host rather than to sell cold.
getting here & street life
nearest transit
- 四川北路metro405 m · 5 min
- 虬江路宝通路bus83 m · 1 min
- 宝山路天目东路bus247 m · 3 min
- 武进路河南北路bus305 m · 4 min
- 虬江路四川北路bus348 m · 4 min
- 鸿兴路宝山路bus371 m · 5 min
street activity
steady footfall.
10 stores · 18 cafés and restaurants
- within 200 m
- 0
- within 400 m
- 6
- within 600 m
- 33
the neighbourhood
Baoshan Road is a station shared between Lines 3 and 4 on the Shanghai Metro. It is located in the former Zhabei District, now part of Jing'an District, and is the northernmost station shared between these lines.
- Shanghai North railway station · 551 m
- Gurdwara Shanghai · 627 m
- Dongbaoxing Road station · 708 m
- North Sichuan Road · 787 m
frequently asked
Yes — Expansive Unique Space on Xin Hua Road is a vetted pop-up ready space in Shanghai, 500 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits established brands with a 40 person team or larger, five plus years of trading, and either an existing China distribution structure or a funded market entry programme. At a day rate in the ¥120,000 range across 500 sqm, the numbers only work for a brand with an APAC marketing line item and a buyer or press list it can fill without relying on passing trade. In our experience the profile that gets the most from this space is the international label running a Shanghai Fashion Week showroom season alongside a private sale, or a mature domestic designer brand with wholesale volume that justifies a full floor. Where we see mismatches is when a two to ten person independent label books a footprint this large for a single day launch and ends up styling half the room as negative space. Brands at that stage should be looking at 80 to 150 sqm instead. Global flagship-scale brands wanting street-facing spectacle will also find the basement level wrongly positioned, and can review comparable formats in our work before enquiring.
Aesthetic Fit
Raw concrete floors and a glass canopy make this a natural fit for contemporary ready-to-wear, denim, streetwear, technical outerwear, sneakers and unisex minimal tailoring, plus design-led eyewear, fragrance and accessories that read well against an industrial shell. The material palette is neutral enough to carry heavy branding without fighting it, which suits brands whose visual identity leans monochrome, utilitarian or gallery-clean. What does not work here is decorative heritage luxury: gilded fine jewellery, couture salon presentations, or classic French and Italian maisons that need cornicing, parquet, daylight-flooded salons and a period address to hold their price story. Pastel, romantic and craft-led aesthetics also tend to look underpowered against exposed concrete unless the floor is fully clad, which becomes a production and build cost rather than a styling one. If your brand book calls for softness, budget for it or choose a different shell.
Best Use Cases
First choice is the fashion showroom and wholesale appointment season, because counters, fitting rooms, garment racks and a separate stock room are already installed, meaning buyer appointments can run from day one with no fit out. Second is the private sale or sample sale space, where 500 sqm, a security system, parking and elevator load-in handle high stock volume and controlled guest flow. Third is the press day venue and collection preview, supported by sound and video equipment, a full kitchen for catering and enough floor to separate a presentation zone from a one-to-one interview area. Fourth is the product launch and brand presentation space, with the window display frontage and glass canopy doing the arrival work for an invited list. Fifth is a longer temporary retail or pop-up concept run, viable given the one day minimum extends to weekly bookings. Sixth is content studio use, where natural light and the concrete and glass backdrop suit lookbook and campaign shoots between selling days.
Budget Signal
This sits at the upper end of short-term commercial space in north central Shanghai, but at mid market for what 500 sqm of fully fitted selling floor costs anywhere in the city. Compared with a prime Anfu Road or Nanjing West Road unit, you get roughly double the floor area for a similar outlay, with the tradeoff being basement level and no spontaneous walk-in traffic. Against a hotel event space, the advantage is a fitted retail environment rather than a ballroom needing full dressing, plus kitchen and AV included instead of billed as extras. Against co-working venues and shared pop-up formats, you gain exclusivity, a stock room and a security system, which matter when you are holding sellable inventory. Brands at this stage typically find the total cost lands lower than expected once build spend is stripped out, and our budget calculator is the fastest way to test that against your activation plan.
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