Loft with Private Patio in Marina/Cow Hollow, San Francisco.
about this space
This 84-square-meter commercial loft is located at 3108B Fillmore Street in the Cow Hollow neighborhood of San Francisco. The property features a flexible 900-square-foot layout suitable for various uses, including retail showrooms, galleries, conferences, and office space. It is equipped with a private terrace and a bathroom, providing a self-contained environment for events or photo shoots. The interior includes essential amenities such as furniture, a garment rack, and office equipment. Technical facilities include heating and wifi to support business operations. The space also benefits from natural daylight. Situated near Union Street, the location is characterized by a mix of shopping, bridal boutiques, florists, and artisanal groceries. This unique property offers a professional setting for meetings and commercial activations within the 94123 postal code area. All mentioned features are available to support the functional requirements of the tenant.
the fwv take
Take this Cow Hollow loft for an appointment-led showroom rental, press day or a compact retail activation rather than a footfall-driven pop-up concept, because the 84 sqm floor plate arrives already fitted with a garment rack, furniture, office equipment, wifi and its own bathroom, which in our experience means a three-person team can be showing collections the morning after load-in with no build crew involved.
What makes 3108B Fillmore Street work for that format is the private patio opening straight off a single undivided room, so the rails, till point and buyer table stay undisturbed inside while editors and clients take drinks and conversation outdoors, and the daylight across the loft holds well enough that most teams shoot lookbook and social content on the same day they present.
Aesthetically it belongs to mid-scale contemporary labels roughly two to eight years into trading in Californian ready-to-wear, elevated basics, resort, swim, bridal, fine jewellery or clean beauty, sitting naturally alongside Fawn, Twig and Rapha on the same stretch, and we would be honest that luxury maisons wanting a blacked-out theatrical shell should browse all spaces for something larger and more controllable.
Allow six to eight weeks of lead time for a full selling week and two to three for a single shoot day, expect the pre-market windows either side of the February and September New York calendar to go first as West Coast buyers schedule locally, and note that Fillmore kerbside loading is metered with no dedicated bay, so book deliveries before ten in the morning and stress-test your dates against our activation timeline before enquiring.
what's included
- daylight
- bathroom
- furniture
- garment rack
- heating
- office equipment
- wifi
- terrace
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 84 sqm floor plan and amenities for Loft with Private Patio in Marina/Cow Hollow, San Francisco, then note the window you want in San Francisco. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for San Francisco.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in San Francisco.
use cases
location
what's around
10 stores within 600 m, incl. Fawn, Rapha, Benjamin Moore
brands nearby
- fashion stores
- 4
- beauty
- 4
- design & interiors
- 2
- culture
- 1
- cafés
- 7
- restaurants & bars
- 25
- other retail
- 17
- Fawn10 m
- Lilikoi10 m
- Mixt20 m
- Rapha30 m
- Clean Image Cleaners40 m
- Tacko40 m
getting here & street life
nearest transit
- Fillmore Street & Union Streetbus125 m · 2 min
- Fillmore Street & Lombard Streetbus · 22143 m · 2 min
- Union Street & Fillmore Streetbus148 m · 2 min
- Lombard Street & Fillmore Streetbus · 28 43 76 91 Owl155 m · 2 min
- Steiner Street & Union Streetbus229 m · 3 min
- Chestnut Street & Fillmore Streetbus270 m · 3 min
the neighbourhood
Union Street Stores is a shopping complex located in San Francisco, California, designed by architect Beverly Willis in 1963.
- Atelier Crenn · 29 m
- The Matrix (club) · 32 m
- Bar Crenn · 38 m
- Six Gallery reading · 40 m
- Metro Theatre (San Francisco) · 244 m
- St. Vincent de Paul Church, San Francisco · 286 m
frequently asked
Yes, you can book this 84 sqm loft at 3108B Fillmore Street as a pop-up shop, and retail activation is one of the uses the landlord already accepts. The single open 900 sqft floor plate gives you room for a rail run, a till point and a seated consultation corner without partitioning, and the built-in bathroom means customers never leave the unit. In our experience handling short-term retail on the Fillmore and Union Street corridor, brands running a seven to fourteen day pop-up here convert best when they pair walk-in trade with appointment slots for existing local clients. The private terrace also gives you a second zone for a launch evening once the shop closes for the day.
who it suits
Brand Scale
This 84 sqm loft fits brands with a 3 to 15 person team, roughly 2 to 8 years of trading, and either an established DTC base or a growing West Coast wholesale account list. The single flexible 900 sqft floor plate, private terrace, in-built bathroom and existing office equipment mean a small team can run the space independently without a build crew or a separate back office, which is exactly what a founder-led brand needs when the Bay Area is a secondary market rather than a home base. In our experience the profile that gets the most from this space is a brand testing San Francisco demand before committing to a lease on Fillmore or Union Street. Where we see mismatches is when a global house with a 40 person retail team books it for a flagship-scale launch: the sqm cannot absorb that headcount or that guest list. Equally, a pre-revenue label with no local press or stockist relationships will struggle to justify a self-contained short-term commercial space of this size. If your team is larger, it is worth reviewing spaces in New York for higher-capacity alternatives.
Aesthetic Fit
The design language that works here is warm, natural and quietly premium: think Californian ready-to-wear, elevated basics, resort and swim, bridalwear, ceramics, fine jewellery, skincare and clean beauty. The loft volume, strong daylight and private patio favour brands whose product photographs well in soft natural light and whose customer expects calm rather than spectacle. The neighbourhood context supports this, with Fawn, Twig, Rapha, Lorna Jane and Sweaty Betty within a short walk and a bridal and florist cluster on Union Street. What will not work is a high-gloss streetwear or nightlife-coded brand that needs blackout conditions, heavy sound and dark saturated colour: the daylight and residential surroundings work against that identity, and Cow Hollow footfall skews affluent local rather than youth subculture. Brands needing a controlled dark box are better served elsewhere, though a considered set can soften the shell if you approach it through branded store design.
Best Use Cases
First choice is a fashion showroom or wholesale appointment week, because the garment rack, office equipment, wifi and private bathroom make it a functioning brand presentation space from day one. Second choice is a press day or collection preview, where the terrace gives editors and stylists a separate space to talk away from the rail. Third choice is a content studio or photo and video shoot, since consistent daylight plus an outdoor patio gives two distinct backdrops within one booking. Fourth is a retail activation or pop-up shop, supported by the Fillmore and Union Street shopping corridor and bus stops two minutes away. Fifth is a gallery showing or small workshop, suited to the open loft layout. Sixth is a sample sale, where the rack and bathroom handle try-on flow. Seventh is a networking or private client dinner, with the patio carrying the social element. Brands running several of these across one week typically layer them through our activation service.
Budget Signal
Expect mid-market positioning for San Francisco: below prime Union Square and Hayes Valley ground-floor retail, and materially below a hotel event space of equivalent capacity once catering minimums and AV fees are counted. What you get for that tier is exclusivity and self-sufficiency, which is where the real value sits. A co-working venue gives you a room but not a branded environment, and a shared pop-up format gives you footfall but forces you to compete for attention with neighbouring labels. Here you control the full 84 sqm, the terrace and the front door, with furniture and a garment rack already in place, which removes a meaningful slice of build and rental cost from the budget. Brands at this stage typically find the total activation cost lands closer to a content shoot budget than a retail lease commitment, and modelling it early with our budget calculator makes that comparison concrete before you enquire.
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