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shell — los angeles · 90014

Modern Bohemian Artist Lounge and Event Space in DTLA.

102 m²
1100 sq ft
los angeles
90014
on request
brief-based
pop-up store
3 use cases
city
Los Angeles
area
102 sqm
day rate
on request
postcode
90014
use cases
pop up store · retail activation · showroom presentation
included
daylight · industrial · lighting

about this space

Located at 722 S Los Angeles St in Los Angeles, this 102-square-meter industrial loft functions as a versatile commercial space for conferences, galleries, offices, and retail. The 1,100-square-foot property features a modern bohemian artist lounge design suitable for creative productions and meetings. The interior is equipped with air conditioning, heating, and high-speed wifi. Functional facilities include a complete kitchen, a bathroom with a water closet, and a dedicated fitting room. The space is furnished and includes specialized equipment such as garment racks, office equipment, and video equipment. Architectural features include white-box minimal surfaces, industrial elements, and a terrace with a stunning view. Accessibility is supported by an elevator and a cargo entrance, with parking available on-site. The layout benefits from natural daylight and integrated lighting, providing a comprehensive environment for shared showroom or event use. This unit is situated in the 90014 postal code area of California, United States.

what's included

  • daylight
  • industrial
  • lighting
  • living space
  • stunning view
  • wc
  • whitebox minimal
  • cargo entrance
  • elevator
  • parking
  • air conditioning
  • bathroom
  • complete kitchen
  • furniture
  • garment rack
  • heating
  • office equipment
  • video equipment
  • wifi
  • terrace
  • fitting room

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 102 sqm floor plan and amenities for Modern Bohemian Artist Lounge and Event Space in DTLA, then note the window you want in Los Angeles. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Los Angeles.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Los Angeles.

activation ideas

SS/AW Seasonal Showroom

This works as a seasonal showroom because the garment racks, fitting room and white-box minimal surfaces are already in place, so a collection can be hung and merchandised on day one. Across 102 sqm you can comfortably run three to four rack walls plus a seating and lookbook corner without the room feeling congested. Being inside the LA Fashion District, a block from the Garment Capitol Building, means buyers and agents are already in the neighbourhood.

Buyer Appointments and Wholesale Previews

Appointment-led selling suits this floor better than open-door traffic, and the elevator access is an advantage rather than a limitation because it keeps sessions private. Brands running wholesale appointments in lofts like this typically set two rack zones against the white walls and a single table for order writing, hosting one buyer team at a time with a second waiting on the terrace. Wifi, air conditioning and the complete kitchen cover a full day of back-to-back meetings.

Sample Sale

The dedicated fitting room and existing garment racks make this a workable sample sale space, with the cargo entrance and elevator handling stock intake before doors open. Plan for roughly 30 to 40 shoppers inside at once and a managed queue in the lobby rather than a free-flow format, since 102 sqm fills quickly once racks are dense. Bring in mobile terminals through our point of sale and payments setup and keep the kitchen area as the wrap and bagging station.

Press Day and Media Preview

A press day lands well here because the terrace gives editors somewhere to move to after they have seen the product, which keeps the main room clear for viewing. In practice the racks and rails handle the collection display without additional build, while the kitchen supports catering drop-off and coffee service. Downtown location keeps it accessible for LA-based editors and stylists, with bus stops on 7th Street a two minute walk from the entrance.

Product Launch and Brand Activation

The loft supports a launch for 70 to 90 guests standing, using the terrace to absorb overflow and give smokers and phone calls somewhere to go. What makes this work for launch specifically is the combination of industrial character and neutral white walls, so a pop-up concept can be dressed heavily or left raw depending on the brand. Cargo entrance and on-site parking mean build trucks and talent arrivals do not compete on the street.

Influencer Event

Content-driven guest events suit this space because the terrace view and daylight give creators two distinct backdrops without any additional set build. Keep the invite list to around 40 to 60 for a seated or roaming format, and use the fitting room as a try-on and gifting station so product moments happen on camera. Pair the booking with our influencer marketing team if you need talent sourcing and posting commitments locked before the date.

Content Creation Day

This functions as a content studio without conversion work, since daylight, integrated lighting and on-site video equipment are already available. A crew of eight to twelve can work comfortably across 102 sqm with racks pushed to one wall, the fitting room used for changes and the kitchen as the crew base. Multiple looks are achievable in a single day by rotating between white-box wall, industrial detail and terrace exterior.

E-commerce Shoot

Volume e-commerce days run efficiently here because the garment racks, fitting room and clean white surfaces cover the three things that usually slow a shoot down. Cargo entrance and elevator make bulk sample delivery straightforward at call time, and parking on site removes the usual DTLA loading problem. Expect a realistic throughput of 60 to 100 styles per day with one shooting bay and a steamer station in the back corner.

Video Production

Short-form video and interview content work well given the on-site video equipment, controllable interior lighting and industrial features that read on camera. The floor plate suits a single camera setup with a small crew rather than a large multi-camera build, so plan around six to ten people including talent. Air conditioning and heating give you sound-friendly climate control, though schedule around ambient street noise from Los Angeles Street during weekday mornings.

Art Exhibition and Gallery Showing

White-box minimal walls and consistent daylight make this a credible gallery showing venue without a repaint or a false wall build. Hang 15 to 25 works across the perimeter and hold an opening for 70 guests using the terrace as the drinks area, which protects sightlines in the main room. Plinths, benches and lighting stands can be brought in through furniture rental rather than sourced locally.

Workshop or Masterclass

Teaching formats fit because the space is furnished, has office equipment and includes a complete kitchen, which covers both classroom-style and hands-on sessions. Seat 25 to 30 theatre-style or 16 to 20 at tables with working room, and use the terrace for breaks so the main room stays set. Wifi and integrated lighting support live-streaming or recording the session for reuse as owned content afterwards.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleart exhibitiongallery showingproduct launchbrand activationpress daypress eventinfluencer eventcontent creationphoto shootvideo productionecommerce shootworkshopcreative workshopmasterclassnetworking event

location

plotting…
los angeles · 90014·34.0426° · -118.2508°

getting here & street life

nearest transit

  • Pershing Squaremetro781 m · 10 min
  • 7th & Los Angelesbus82 m · 1 min
  • Los Angeles & 8thbus140 m · 2 min
  • Main & 7thbus · 6062141 m · 2 min
  • 7th & Mainbus145 m · 2 min
  • 7th & Maplebus164 m · 2 min

the neighbourhood

The Flower District of Downtown Los Angeles is a six block floral marketplace, consisting of nearly 200 wholesale flower dealers, located within the LA Fashion District. What started almost 100 years ago as a small flower mart near Santa Monica, California, has grown into the United States' largest wholesale flower district in its current downtown location. The Market is open very early in the morning, Monday–Saturday, and closes in the early afternoon. Every commercially available cut flower can be purchased there.

  • Garment Capitol Building · 108 m
  • Los Angeles Board of Trade Building · 180 m
  • Death of Elisa Lam · 200 m
  • Textile Center Building · 204 m
  • A.G. Bartlett Building · 235 m
  • California Theatre (Los Angeles) · 238 m

frequently asked

Yes — Modern Bohemian Artist Lounge and Event Space in DTLA is a vetted pop-up ready space in Los Angeles, 102 sqm. Request availability and dates through the inquiry card on the listing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c