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shell — san francisco · 94109

Modern Restaurant and Event Space in Russian Hill.

409 m²
4400 sq ft
san francisco
94109
on request
brief-based
pop-up store
3 use cases
city
San Francisco
area
409 sqm
day rate
on request
postcode
94109
use cases
pop up store · retail activation · showroom presentation
included
wc · handicap accessible · bar

about this space

This 409-square-meter commercial space is located on Broadway in the Russian Hill neighborhood of San Francisco. The property features a modern interior design suitable for restaurant, bar, gallery, or showroom use. The layout includes a bar and lounge area, a semi-private Atlas Room, and the fully private Le Souk Supper Club. Situated on the ground floor with street-level access, the space is handicap accessible. It is furnished and equipped with a dedicated bar area. For convenience, the property includes water closet facilities. Spanning approximately 4,400 square feet, the versatile floor plan supports various configurations for food-related events and exhibitions. All features and equipment are available within the professional environment of this San Francisco property to support operational requirements.

the fwv take

Take this Russian Hill address for a press day that rolls straight into an evening cocktail reception, because the three-room plan of bar and lounge, the semi-private Atlas Room and the fully private Le Souk Supper Club lets you run editor appointments at midday and a seated influencer dinner by eight without striking a single fixture between the two.

The operational feature doing the real work is the enclosed supper club at the rear, which sits far enough back from the Broadway frontage to hold a filmed toast or a confidential buyer meeting while bar service continues uninterrupted at the front, and the level street entrance means rails, crates and lighting kit come in from the kerb with no lift booking, no ramp hire and no overnight goods lift slot to negotiate.

Aesthetically this is territory for established contemporary labels rather than luxury maisons: ready-to-wear with a craft narrative, denim, leather goods, fragrance, fine jewellery and lifestyle homeware from brands roughly five years or more into trading with an existing West Coast customer base, because the furnished restaurant interior already speaks in a warm hospitality register and will resist any attempt to read as a neutral gallery shell, so if your presentation depends on cool even light and blank wall runs our concept and direction team will say so before you spend on an overlay.

In our experience San Francisco activation calendars behave nothing like the European circuit, so allow eight to ten weeks here and secure September or early December first, as those windows disappear while brands stack launches around Bay Area buyer visits and holiday trade; the one item to settle before you enquire is beverage service, since licensing conditions on hospitality premises in this city commonly fix serving hours and require licensed staff on the floor, and our permit guide sets out what your particular format is likely to trigger.

what's included

  • wc
  • handicap accessible
  • bar
  • furniture
  • ground floor street

package add-ons

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with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 409 sqm floor plan and amenities for Modern Restaurant and Event Space in Russian Hill, then note the window you want in San Francisco. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for San Francisco.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in San Francisco.

activation ideas

Press Day / Media Preview

This works well for a press day because the semi-private Atlas Room gives you a controlled appointment zone while the bar and lounge holds arrivals without editors overlapping. Across 409 sqm we would programme fifteen minute rotations for twenty to thirty appointments through the day, with rails in Atlas and the private Le Souk Supper Club held back for one-to-one previews. In practice the existing furniture handles seating for waiting guests without requiring a hire package.

Influencer Event and Seated Dinner

Strong fit, and the reason is the fully private Le Souk Supper Club, which is enclosed enough to run a filmed toast and a seated dinner while bar service continues at the front. Brands running influencer dinners in hospitality spaces like this typically seat twenty to forty in the supper club and use the lounge for pre-dinner drinks and content capture. Beverage terms need confirming in writing first, and our influencer marketing team can size the guest list to the room.

Product Launch and Cocktail Reception

This is one of the stronger formats here, because a dedicated bar, existing furniture and step-free entry from Broadway mean the venue functions on day one with minimal build. For a standing reception the bar and lounge plus the Atlas Room comfortably carry two to three hundred guests, with the supper club reserved for VIP or press holding. Brief guests to arrive via Hyde Street, four minutes on foot, given the local gradient and limited parking.

Buyer Appointments and Wholesale Preview

Adequate to strong for buyer work, and specifically because you get two closable rooms rather than one open floor. In practice the Atlas Room and Le Souk Supper Club let two buyers sit in parallel without hearing each other's terms, while your sales team stages linesheets and samples at the bar. Plan on four to six people per appointment room and bring supplementary lighting, since restaurant fit-outs rarely give you the even light needed for accurate colour reads.

SS/AW Seasonal Showroom

This holds up as a short-term showroom rental across a Bay Area market week, because the three-room split lets you run appointments, hosting and stock storage concurrently for five to ten trading days. What makes this work for a fashion showroom specifically is that Le Souk can be dressed once as your main collection room and left standing, with Atlas used for overflow and the lounge as reception. Rail placement is constrained by fixed furniture, so plan the floor before load-in.

Sample Sale and Showroom Sale

Workable, and the deciding feature is ground floor street-level access with no stairs or lift, which is what keeps queue management and stock replenishment cheap. We would run tills at the bar, fitting and cash wrap in Atlas, and hold reserve stock in the supper club out of sight. Expect to bring rails, signage and point of sale; before committing, model sell-through against day rate using our ROI estimator.

Art Exhibition or Gallery Showing

This suits a curated exhibition rather than a white-cube hang, because the three rooms behave like a sequence and give you a natural narrative from lounge to Atlas to supper club. Realistically you are working with the existing warm interior, so track lighting or portable fixtures are essential and we would spec them through production and build. Opening nights benefit from the bar being in place, with two hundred plus circulating comfortably across the 4,400 square feet.

Networking Event

Works well for trade breakfasts, industry drinks and partner events, largely because the bar, furniture and washrooms are already installed and the room reads as a finished venue rather than a hired shell. Sixty to one hundred and fifty guests is the comfortable working range if you want conversation to function; the full occupancy figure of around 430 is a capacity ceiling, not a target. The Atlas Room doubles as a breakout or panel space when needed.

Brand Shoot and Content Day

Credible as a content studio for lifestyle and hospitality-coded imagery, because three distinct interiors plus a full bar give you multiple set-ups inside one booking and one call sheet. Crews of eight to fifteen move easily here, and street-level access means grip and lighting carts roll in from the kerb with no lift booking. This is not the space for clean e-commerce packshots, since there is no neutral wall run, so treat it as an editorial shoot environment.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleart exhibitiongallery showingproduct launchbrand activationpress daypress eventinfluencer eventnetworking eventcorporate eventteam offsiteprivate eventcocktail receptiontrunk showshowroom saleexhibition opening

location

plotting…
san francisco · 94109·37.7961° · -122.4222°

getting here & street life

nearest transit

  • Hyde Street & Broadwaytram327 m · 4 min
  • Hyde Street & Vallejo Streettram343 m · 4 min
  • Hyde Street & Pacific Avenuetram354 m · 4 min
  • Hyde Street & Green Streettram379 m · 5 min
  • Hyde Street & Jackson Streettram405 m · 5 min
  • Jackson Street & Hyde Streettram412 m · 5 min

the neighbourhood

Lord Stanley was a restaurant in the Russian Hill neighborhood of San Francisco, California, serving European cuisine with a later emphasis on French cuisine. Opened in 2015 by the husband and wife chef team of Rupert and Carrie Blease, it held a Michelin star from 2015 until 2021, when it closed during the COVID-19 pandemic. The premises then hosted a series of chef pop-ups, Turntable by Lord Stanley, until 2023, when Lord Stanley was reopened. It closed permanently on May 31, 2025.

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frequently asked

Yes, this 409 sqm ground floor space on Broadway in Russian Hill is available for pop-up shops, and it is listed for pop up store, retail activation and temporary retail use. The practical caveat is that the existing modern restaurant fit-out includes a fixed bar, furniture and three separate rooms, so fixture placement and open sightlines are more constrained than in a bare shell. Brands running pop-up shops in hospitality-led San Francisco spaces like this one typically lean into the atmosphere with a curated edit rather than a full rail-heavy retail build. If your concept needs uninterrupted wall runs and a blank envelope, tell us at enquiry stage and we will put alternative San Francisco footprints alongside this one.

who it suits

Brand Scale

This 409 sqm space fits established mid-market and upper-mid brands with a 15 to 60 person team, five or more years of trading, and either a US wholesale base or a West Coast DTC customer list large enough to fill a room three nights running. The reason is operational: 4,400 square feet across a bar and lounge, the semi-private Atlas Room and the fully private Le Souk Supper Club is three rooms to programme, not one, and an occupancy estimate around 430 people means you need a guest list and staffing plan to match. Brands at this stage typically find the multi-room layout lets them run a wholesale appointment schedule in one zone while hosting press or trade in another. Where we see mismatches is when a two or three person label with a single collection books this much floor area and ends up with visible dead space. Equally, a global house needing a controlled architectural shell for a flagship moment will find the existing restaurant fit-out too characterful to neutralise economically. If your headcount and guest list are smaller, it is worth reviewing narrower footprints across browse all spaces before enquiring here.

Aesthetic Fit

Warm, tactile, hospitality-led brand identities work best here: contemporary ready-to-wear, denim and workwear with a craft story, leather goods, fragrance, natural wine adjacent lifestyle labels, ceramics and homeware, and jewellery that reads well under low interior lighting. The modern restaurant interior, the furnished rooms and the dedicated bar already carry a designed point of view, so the space rewards brands that lean into atmosphere rather than fight it, and Russian Hill's dense restaurant corridor around Broadway and Hyde reinforces that food-and-drink coded reading. What does not work is stark minimalism, clinical white-cube presentation, or technical sportswear and consumer electronics that need cool even light and uninterrupted wall runs. Heavy graphic streetwear also tends to sit awkwardly against the supper club register. If your visual language depends on a blank envelope, the honest answer is that overriding this interior costs more than the space saves, though our branded store design team can advise on how far a partial overlay realistically gets you.

Best Use Cases

First choice is a press day and influencer dinner combined, because the bar plus private Le Souk Supper Club lets you run editor appointments and a seated content moment on the same footprint in one day. Second is a collection preview or trunk show, where the semi-private Atlas Room gives you a discreet zone for wholesale appointments while the main lounge stays open to walk-in guests. Third is a launch party or cocktail reception, supported by the existing bar, furniture and street-level entrance on Broadway. Fourth is a fashion showroom rental across a market week, with three separated rooms allowing multiple buyer meetings to run in parallel. Fifth is a sample sale or showroom sale, helped by ground floor access and step-free entry for queue and stock flow. Sixth is an art exhibition or gallery showing, where the room divisions read as hung sequences. Seventh is a corporate event or team offsite. Eighth is a temporary retail space or pop-up concept, ranked last because the hospitality fit-out limits fixture placement and open sightlines.

Budget Signal

Expect upper-mid market positioning for San Francisco, below Union Square and Jackson Square prime retail but above co-working event rooms and shared pop-up formats in the Mission or SoMa. The value argument is what you avoid building. A comparable hotel event space at this capacity typically charges per head with mandatory food and beverage minimums and gives you no retail credibility; a raw commercial shell at similar area would need a full bar, furniture package, accessible entry and washroom provision added before you open the door. Here those are already in place, which in our experience compresses build budgets and shortens install to a day or two rather than a week. Brands weighing this against a bare-shell alternative should model both routes through our budget calculator before committing, since the saving on production usually outweighs the premium on the space itself.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c