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shell — berlin · 10823

Modular Retro Design Pavilion on Eisenacher Straße, Berlin.

124 m²
1335 sq ft
berlin
10823
on request
brief-based
pop-up store
3 use cases
city
Berlin
area
124 sqm
day rate
on request
postcode
10823
use cases
pop up store · retail activation · showroom presentation
included
lighting · handicap accessible · well placed sockets

about this space

This 124-square-meter commercial pavilion is located on Eisenacher Straße in Berlin. The space features a warm retro design and incorporates modular elements to accommodate various configurations. Suitable for retail, showrooms, and events, the property is a unique venue with a total area of approximately 1,335 square feet. The interior is equipped with essential utilities, including heating, lighting, and wireless internet access. Practical retail support features consist of a window display and a dedicated fitting room. The facility also includes a kitchenette, a bathroom, and a staff toilet. Technical amenities are provided through well-placed electrical sockets throughout the space. The building is designed to be handicap accessible, ensuring entry for all individuals. Located in the 10823 postal area of Berlin, Germany, this flexible pavilion provides a functional environment for various commercial uses. All features listed are based on the property specifications provided.

the fwv take

This modular retro design pavilion is best suited for pop-up concepts and retail activations focused on flexible, experiential formats due to its adaptable space configurations.

Its prominent physical differentiator is the series of well-placed electrical sockets throughout, supporting seamless integration for tech-driven displays and interactive setups.

Ideal for innovative mid-scale fashion brands with a contemporary edge, this 124-square-meter space enhances brands aiming to offer immersive retail experiences over traditional luxury aesthetics.

In our experience, securing this Berlin venue requires planning ahead, particularly around the autumn and spring fashion weeks, and tailoring your activation service to leverage its modular design features effectively.

what's included

  • lighting
  • handicap accessible
  • well placed sockets
  • bathroom
  • heating
  • kitchenette
  • wifi
  • fitting room
  • window display
  • staff toilet

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 124 sqm floor plan and amenities for Modular Retro Design Pavilion on Eisenacher Straße, Berlin, then note the window you want in Berlin. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Berlin.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Berlin.

activation ideas

Pop-Up Retail Activation

The modular retro design pavilion is well-suited for pop-up retail activations, thanks to its adaptable 124 sqm space and strategic Berlin location. Brands running pop-up concepts here typically use the window display to attract passersby while the flexible layout allows for creative merchandising solutions. The space accommodates up to 130 people, allowing for a bustling retail atmosphere tailored to your brand's narrative.

Fashion Showroom

This pavilion is perfect for fashion showroom events due to its warm retro design and roomy interior. The dedicated fitting room enhances the customer's shopping experience, while well-placed sockets support an array of lighting and tech setups. In practice, fashion brands find the space accommodating for intimate buyer appointments or larger collection previews. Consider checking other spaces in Berlin to compare options.

Product Launch

The pavilion is ideal for product launches, combining aesthetic appeal and functional amenities like heating, lighting, and Wi-Fi. The 124 sqm area allows brands to create an immersive reveal experience, facilitated by modular components that shape the setting to enhance audience engagement. Typically, a product launch here can comfortably host around 130 attendees.

Press Day / Media Preview

Media previews thrive in this facility due to its accessible location and ample space for press setup. The pavilion’s retro aesthetic provides a distinctive backdrop for photo opportunities, while amenities such as a kitchenette and bathroom ensure a smooth operational flow. Brands often utilize both the interior and exterior spaces to manage foot traffic and maximize coverage during press events.

Brand Shoot

With its ample natural lighting and modular design, the pavilion works efficiently as a site for brand shoots. The significant floor area allows for diverse editorial or product settings, while the retro design offers a unique aesthetic element. Brands often leverage the space’s flexibility for both e-commerce shoots and editorial content creation.

Influencer Event

This space is well-equipped for influencer events due to its accommodating size and aesthetic appeal. The pavilion’s modular elements permit a variety of engaging setups, perfect for curated experiences and social media-friendly backdrops. Typically, these events benefit from the location's charm and facilities, resulting in high engagement with the influencer’s audience. Learn more about leveraging influencer events through our influencer marketing services.

Creative Workshop

Hosting a creative workshop in this pavilion is practical and inspiring due to its flexible configuration and accommodating amenities. The 124 sqm area can be tailored into smaller groups or collective activities, reinforced by the presence of a kitchenette and bathroom for breaks. Brands typically organize workshops that focus on interactive sessions and craft demonstrations, benefiting from the supportive infrastructure.

Networking Event

The space is suited for networking events given its adaptable layout and full range of supportive utilities. The pavilion comfortably gathers industry professionals in an environment enhanced by its warm, retro vibe. Typically able to hold around 130 attendees, brands hosting events here effectively utilize the venue's seamless design to encourage interaction and relationship-building.

Art Exhibition or Gallery Showing

The pavilion's design and configuration are conducive to hosting art exhibitions, particularly benefiting from its generous size and flexible layout. The window display serves as an excellent teaser for exhibits, while the ability to rearrange elements supports diverse curation styles. The equipped lighting further enhances artwork presentation, creating an immersive gallery atmosphere.

use cases

pop up storeretail activationshowroom presentationfashion showroomproduct launchbrand activationpress daypress eventinfluencer eventworkshopcreative workshopnetworking eventtrunk showshowroom saleretail experienceexperiential marketing

location

plotting…
berlin · 10823·52.4871° · 13.3502°

the neighbourhood

Eisenacher Straße in Berlin serves as a creative haven for independent designers and innovative brands looking for a unique environment. The area is speckled with studios, galleries, and concept stores, attracting a mix of artists and retail innovators who value the distinct character over the mainstream appeal of other districts. This neighbourhood is known for its modular pop-up shops and showroom spaces, making it attractive for fashion showrooms, product launches, and influencer events. Streets like Wartburgstraße and Grunewaldstraße frame this creative quarter, establishing a robust ecosystem for activation service initiatives that align with brands seeking fresh experiences.

Brands are drawn to Eisenacher Straße for its cost-effective space options compared to Berlin's busier districts like Mitte and Kreuzberg. The primary advantage is being able to host private events and invite-only showcases without the hustle and bustle of tourist-heavy areas. The neighbourhood offers an ideal setting for boutique brand activations with its more serene environment and accessible transport links, including nearby metro stations like Bayerischer Platz and Rathaus Schöneberg. However, the area lacks the high footfall of prime tourist areas, so it's a better fit for events relying on targeted invitations rather than spontaneous shoppers. This neighborhood's setup is ideal for refined experiential activities and considered influencer marketing strategies.

Eisenacher Straße exudes a calm yet commercial vibe, attracting a local crowd and repeat visitors. It's common to see professionals strolling down the street in the morning to attend press days or showroom appointments, taking advantage of the quietude the area offers. As the day goes on, it shifts towards more organized events like trunk shows and professional gatherings. In our experience, this area is particularly suitable for structured events rather than high-foot traffic retail setups due to its understated street presence. Therefore, brands seeking spontaneous walk-in traffic or maximum visibility might find other spaces in Berlin more fitting for their needs.

getting here & street life

nearest transit

  • Eisenacher Straßemetro274 m · 3 min
  • Bayerischer Platzmetro675 m · 8 min
  • Rathaus Schönebergmetro707 m · 9 min
  • Kleistparkmetro770 m · 10 min
  • U Eisenacher Straßebus314 m · 4 min
  • Albertstraßebus331 m · 4 min

the neighbourhood

Eisenacher Straße is a Berlin U-Bahn station located on the U7.

  • Schöneberg · 378 m
  • Pestalozzi-Fröbel Haus · 431 m
  • John-F.-Kennedy-Platz · 454 m
  • Ich bin ein Berliner · 461 m
  • Rathaus Schöneberg · 470 m

frequently asked

Yes, the Modular Retro Design Pavilion on Eisenacher Straße is available for pop-up shops. This 124-square-meter space is particularly well-suited for retail activations and temporary retail formats due to its flexible design and strategic Berlin location. Its warm retro aesthetic and modular configurations make it a versatile choice for brands seeking a unique venue. Brands interested in pop-up opportunities are encouraged to explore other spaces in Berlin

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
—
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c