What does Fashion Week Venues handle on my behalf for this booking?

We handle the full path from enquiry to trading day, and at this address specifically that means negotiating your dates with Nacka Forum mall management, confirming the temporary use agreement, and clearing your fixture drawings and dwell-line requirements before handover. We also coordinate fit-out, furniture, staffing, payments and reporting so your team arrives to a working unit rather than an empty 12 sqm shell. Because the mall has its own approval process for temporary retail, we front that paperwork rather than leaving your brand to chase it. You can see the full scope across all services

What is the day rate for this space?

The day rate for Forumvägen 14 is available on request, because mall units in Nacka price against your dates, duration and the trading calendar rather than a single fixed figure. Send us your window and format and we reply within 24h with a costed figure that includes the unit and any mall charges that apply. As a market signal, this sits in the accessible tier for greater Stockholm and lands materially below Biblioteksgatan or Södermalm street-front retail per day while capturing comparable footfall. Brands running short-term rental here often model the numbers first using our budget calculator

How big is the unit and how many people can it hold?

The unit is 12 square metres, roughly 129 square feet, with a working occupancy of around ten people. That footprint carries one product category cleanly, a single fixture run, a till point and one or two staff members on shift. It is built for transaction speed and walk-in conversion rather than hosting, so plan your merchandising vertically and keep circulation clear. If your brief needs 60 sqm or more for a press-facing brand presentation, tell us at enquiry stage and we will put larger Stockholm options in front of you instead.

What is included in the space as standard?

Integrated lighting, well placed electrical sockets, heating and wireless internet are all part of the standard configuration at this address. That combination matters more than it sounds for a small unit, because it means you can trade a full day from arrival without a rewire or a temporary power run. The sockets support a card reader, a laptop, a steamer and accent lighting simultaneously, which covers most pop-up shop and showroom sale setups. Fixtures, rails, seating and display are not included, and we can arrange those through furniture rental

Is the space suitable for a sample sale or showroom sale?

Yes, a single-category sample sale or showroom sale is one of the strongest uses for this unit. Compact floor area and a captured mall audience mean queue-to-till time stays short, which is exactly what stock clearance needs. Brands running this format in mall units typically find that limiting the offer to one category and two or three price points moves volume faster than a broad multi-category edit in 12 square metres. We can add card terminals and a working till flow through point of sale and payments

Can I use this space as a showroom for buyer or wholesale appointments?

Yes, the space is classified for showroom use and works for a trunk show, collection preview or local Nordic wholesale appointment. Wifi and integrated lighting support laptop-led selling and line sheet review, and heating makes the unit comfortable through the Stockholm winter buying season. The honest limit is scale: with around ten people at capacity you should book appointments in sequence rather than running an open buyer preview. For a fashion showroom that needs a hosting area, seating and back-of-house alongside the rail space, we would point you to a larger central Stockholm footprint.

Does it work for content creation, ecommerce or photo shoots?

Yes, the unit functions as a compact content studio and photographs well when you shoot outside mall trading hours. Controlled integrated lighting and neutral walls give you a clean container for ecommerce stills, short-form video or a product launch film without extensive set build. Sockets are well placed for continuous lights and charging, and wifi supports on-set uploads and remote approvals. In our experience booking mall units for shoots, scheduling early morning slots before the centre opens is the difference between a clean plate and constant reset around shopper traffic.

Can I host a press day or influencer event here?

This is possible but it is the weakest fit for this address, and we will say so before you book. Capacity of around ten people caps guest flow, so a press day or influencer event has to run as timed small groups rather than a single open reception. What does work is a short influencer activation during trading hours where creators shoot in the unit and the mall audience becomes part of the content. If a press-facing launch is the core objective, we would sooner build you a guest list programme through influencer marketing

What permit or agreement do I need to trade here?

You do not need a public street permit for this unit, because Forumvägen 14 sits inside a private mall and trading is governed by a temporary use agreement or licence to occupy issued by Nacka Forum management. That agreement covers your dates, trading hours, insurance requirements, fixture approval and any signage you install in the unit. Mall management will want fixture drawings and dwell-line clearance signed off before handover, which is the step brands most often underestimate. We prepare and submit that documentation on your behalf so the approval runs parallel to your fit-out rather than after it.

Can I brand the unit and install my own fixtures?

Yes, you can brand and fit out the unit, subject to mall approval of your drawings and any wall or ceiling fixings. The neutral shell and existing lighting act as a blank container, which is why a restrained Scandinavian language of pale timber, matte neutrals and brushed steel reads as intentional here. What does not survive the environment is a dark, theatrical or low-lit concept, because the bright mall shell will flatten it. At 12 square metres every fixture dimension matters, so brands building bespoke elements should involve branded store design

How do people get to the space and what is transport access like?

Transport access is one of the strongest arguments for this address, with three bus interchanges within a two minute walk of the unit. Nacka Forum Norra sits 112 metres away on lines 442 and 469, Nacka Forum stadshuset is 116 metres away on the 71, 465, 469 and 840, and the Nacka Forum stop 160 metres away carries the 405, 409, 410, 411C, 413 and 414. Vikdalsvägen and Nacka trafikplats add a further dozen lines within a three minute walk, and Lillängen rail is seven minutes on foot. In practical terms your brand is renting a position on a commuter and shopper artery between Stockholm city centre and the archipelago, which is why footfall arrives without media spend.

What is the surrounding retail mix like?

Nacka Forum houses a mix of international retailers and recognised Scandinavian brands, so your unit sits in a trading context shoppers already read as retail rather than as a one-off event. That neighbouring mix does useful work for a market entry pop-up, because a contemporary label is judged against established fascias and benefits from the association. The catchment covers eastern Stockholm households and archipelago commuters, which skews toward considered everyday purchases in accessories, knitwear, footwear, eyewear, skincare and homeware. Brands testing Nordic demand for the first time typically find this a fairer read on real conversion than a central Stockholm street-front unit driven by tourism.

How far in advance should I book, and are there peak windows?

Plan on four to eight weeks of lead time, which is shorter than street-front retail in Stockholm because Nordic mall units release on faster cycles. The two windows that fill first are August back-to-school and the late November run into Christmas, so if either is your target you should request availability well before the eight week mark. Mall approval of fixtures runs inside that lead time rather than after it, so earlier dates give you more room for a bespoke build. Mapping your dates against a realistic activation timeline

Can I book by the day or is there a minimum rental period?

Short single-day bookings are possible for shoots and closed appointments, but commercially this unit performs best over a two to eight week run. A mall audience needs a few days to register that something new is in the space, so a one or two day retail pop-up rarely recovers its fit-out cost here. Minimum terms are confirmed with mall management against your requested dates, so send your window and we will come back with the shortest viable period. For a one-off ecommerce shoot or a single trunk show, book by the day is usually accommodated outside peak trading weeks.

Can you staff the pop-up for me?

Yes, we place vetted retail staff for this unit, and one or two people per shift is the right headcount for 12 square metres. Swedish-speaking sales staff matter in the Nacka catchment, where shoppers are local rather than tourist-led, and we brief teams on your product story and price architecture before opening. We also handle rotas, cover and daily reporting so your head office is not managing shift logistics from another country. Full detail on how we recruit and brief is on our retail staffing

How do I enquire and what happens next?

Send your dates, format and rough budget through the enquiry form on this listing and we reply within 24h with availability and a costed proposal. From there we confirm the unit with Nacka Forum, issue the temporary use agreement, and set a fit-out and delivery schedule against your opening date. There is no charge until confirmed, so the availability check and initial pricing carry no commitment from your brand. If Forumvägen 14 turns out not to be the right footprint, we will put two or three alternative Stockholm options alongside it in the same reply.

What is the day rate?

Rates are quoted on request — send your dates and use case through the inquiry card.

Is staging, branding and fit-out permitted?

Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry.

Included on-site: lighting, well placed sockets, heating, wifi.

How far in advance should we book?

Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks.

shell — nacka · 131 53

Nacka Forum Brand Experiential Spaces in Nacka.

12 m²

129 sq ft

nacka

131 53

on request

brief-based

pop-up store

3 use cases

city

Nacka

area

12 sqm

day rate

on request

postcode

131 53

use cases

pop up store · retail activation · showroom presentation

included

lighting · well placed sockets · heating

about this space

Located at Forumvägen 14 in Nacka, these 12-square-meter commercial spaces are situated within Nacka Forum in the eastern part of Stockholm, positioned between the city center and the archipelago. The venue accommodates a variety of retailers, including both international and iconic Scandinavian brands. The space is classified under the event, mall, and showroom categories and is suitable for various commercial uses. Factual interior features include integrated lighting and well-placed electrical sockets to support operational requirements. The unit is further equipped with heating and wireless internet access. Spanning approximately 129 square feet, this facility provides a professional environment for retail and showroom activities within a established shopping mall setting. All mentioned amenities are available as part of the space's standard configuration to support business operations.

the fwv take

Take this Nacka Forum unit for a two to eight week temporary retail test or a single-category sample sale space, because 12 square metres with a working occupancy of around ten bodies is engineered for till speed and walk-in conversion rather than for hosting a press day or a seated fashion presentation.

What makes this address work for footfall capture is its position inside an established mall shell with three bus interchanges inside a two minute walk, including Nacka Forum Norra at 112 metres and the Nacka Forum stop carrying six lines at 160 metres, which means the shopper flow is already in the building and your brand is not buying an audience from scratch.

The right occupant is a small to mid-scale contemporary label, roughly one to six years trading, working a tight 20 to 60 SKU edit in accessories, knitwear, footwear, eyewear, skincare or homeware with a restrained Nordic palette of pale timber and matte neutrals, and we will say honestly that a luxury maison or any theatrically low-lit pop-up concept will be flattened by the bright mall lighting and should instead browse all spaces with a larger central Stockholm footprint.

In our experience Nordic mall units turn faster than street-front retail, so four to eight weeks of lead time is realistic, but August back-to-school and the late November Christmas run go first, and mall management wants fixture drawings and dwell-line clearance signed off before handover, so map that approval inside your activation timeline rather than after it.

what's included

lighting
well placed sockets
heating
wifi

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

how to book this space

01
Check the shell and the dates
Review the gallery, 12 sqm floor plan and amenities for Nacka Forum Brand Experiential Spaces in Nacka, then note the window you want in Nacka. Fashion week dates book 6–10 weeks out.
02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Nacka.
04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Nacka.

activation ideas

Pop-Up Store / Temporary Retail Run

This works well as short-term commercial space because the unit sits inside Nacka Forum, so the 12 sqm trades on shopper flow already in the building rather than footfall you buy. Brands running temporary retail in mall units like this typically build one fixture wall, a compact till point and a 20 to 60 SKU edit, staffed by one or two people per shift. Integrated lighting, heating and wifi cover a full trading day from arrival, and rails or plinths come in through furniture rental before handover. Plan two to eight weeks, not two days.

Sample Sale / Showroom Sale

A single-category sample sale is one of the strongest uses of this footprint, because a compact 12 sqm floor keeps queue-to-till time short with a captured mall audience. In practice we hold the offer to one category and two or three price points, since a broad multi-category edit stalls circulation at this size. Working occupancy is around ten shoppers, so run a doorway count during peak hours. Card terminals and a clean till flow are set up through point of sale and payments so staff are not improvising on opening morning.

Product Launch

This suits a Nordic launch built around a single hero product rather than a full seasonal drop, because the 12 sqm reads as a focused retail experience when merchandised vertically. What makes it work for launch specifically is the neutral shell and integrated lighting, which let one graphic wall carry the whole story without theatrical set build. Sockets support a sampling station, screen and card reader at once. Six bus interchanges within a three minute walk mean daily walk-in volume does the awareness job media spend usually pays for.

Brand Activation / Market Entry Test

Adequate to strong for brand activation, provided the objective is conversion data rather than spectacle, since a mall unit in eastern Stockholm gives you a fairer read on real local demand than a tourist-led central street front. Brands entering the Nordics typically run this as a paid market research exercise with revenue attached, tracking sell-through by SKU across a four to six week window. Keep the concept restrained in pale timber and matte neutrals, because the bright mall shell flattens dark, low-lit pop-up concepts every time.

E-commerce Shoot

This performs well as a compact content studio for e-commerce stills, because the controlled integrated lighting and blank walls give you a clean, repeatable plate without hiring a studio. Book an early morning slot before the centre opens and a two person crew plus stylist works comfortably in 12 sqm. Well placed sockets run continuous lights, a laptop and a steamer simultaneously, and wifi carries on-set uploads for remote approval. The constraint is depth: this is a packshot and mid-shot environment, not a full-length lens setup.

Content Creation Day / Short-Form Video

A one day content shoot works here because the unit doubles as both set and backdrop, letting you capture retail-context footage and clean product video in the same session. In practice the heating and wifi handle crew comfort and file transfer without additional hire, which matters in a Stockholm winter. Realistic crew size is four to six people including talent. Shoot the unit empty before opening for controlled frames, then capture live shopper footage during trading hours for organic social cutdowns.

Trunk Show / Buyer Appointments

Workable for local Nordic wholesale appointments and a collection preview, as the space is classified for showroom use and the lighting plus wifi support laptop-led line sheet review. The honest limit is scale: with roughly ten people at capacity you book buyers in sequence at 30 to 45 minute intervals rather than running an open buyer preview. Heating makes the unit comfortable through the winter buying season. If your showroom rental brief needs seating, hosting and back-of-house alongside the rails, this footprint is too tight.

Micro Influencer Activation

This works only as a timed creator visit during trading hours, not as an evening reception, because capacity of around ten people caps guest flow completely. What does work is scheduling three or four creators in staggered slots so each shoots in the unit with the mall audience as visible context, which produces stronger organic footage than an empty venue. Guest list programmes and creator briefing sit with our influencer marketing team. For a press-facing launch reception, take a larger Stockholm venue instead.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleproduct launchbrand activationpress daypress eventinfluencer eventcontent creationphoto shootvideo productionecommerce shoottrunk showshowroom saleretail experienceexperiential marketing

location

plotting…

nacka · 131 53·59.3100° · 18.1648°

getting here & street life

nearest transit

Lillängenrail574 m · 7 min
Nacka Forum Norrabus · 442 469112 m · 1 min
Nacka Forum stadshusetbus · 71 465 469 840116 m · 1 min
Nacka Forumbus · 405 409 410 411C 413 414160 m · 2 min
Vikdalsvägenbus · 71 93 442 443 443C 465233 m · 3 min
Nacka trafikplatsbus · 441 442X 444 445 446 449235 m · 3 min

the neighbourhood

Nacka is the municipal seat of Nacka Municipality and part of Stockholm urban area in Sweden. The municipality's name harks back to a 16th-century industrial operation established by the Crown at Nacka farmstead where conditions for water mills are good. However, and somewhat confusingly, that spot is not densely populated today and the municipal seat is on land that once belonged to Järla farmstead on the other side of Lake Järla.

Nacka Municipality · 747 m

frequently asked

Yes, this 12 sqm unit at Forumvägen 14 is available for pop-up shops and it is one of the formats we route here most often. The space sits inside Nacka Forum, an established shopping mall in eastern Stockholm, so your brand trades on shopper flow that is already in the building rather than footfall you have to buy. Integrated lighting, heating, wifi and well placed sockets mean the unit is close to move-in ready for a retail run of two to eight weeks. In our experience handling bookings in Nordic mall units, brands using this format for a market test see the fastest payback when they bring a tight edit of 20 to 60 SKUs and one strong fixture wall.

who it suits

Brand Scale

This 12 sqm unit suits a small brand with a 2 to 15 person team, roughly 1 to 6 years of trading, and an existing DTC or Nordic wholesale base looking for a low-risk physical test in Stockholm's eastern catchment. The footprint carries one product category cleanly, a single fixture wall, and a staff of one or two, which is exactly the operating model a founder-led label or a Scandinavian accessories, beauty or knitwear brand needs when validating demand before signing a longer lease. Nacka Forum brings pre-existing mall footfall, so the brand does not need to fund its own audience acquisition. Where we see mismatches is when heritage houses or established multi-category retailers enquire: 12 sqm cannot hold a full seasonal buy, a fitting room programme, and a hosting area at once, and a brand needing 60 sqm or more for a press-facing launch should be looking at browse all spaces with larger central Stockholm footprints instead.

Aesthetic Fit

Clean Scandinavian minimalism works best here: pale timber, matte white, brushed steel, tonal merchandising and a tight edit of 20 to 60 SKUs. The integrated lighting and neutral mall shell act as a blank container, so brands with a restrained visual language, contemporary womenswear, unisex basics, footwear, eyewear, skincare, jewellery or homeware, read as intentional rather than temporary. Small format also rewards vertical merchandising and a single strong graphic wall. What does not work is a maximalist or heavily theatrical concept: nightlife-coded brands, streetwear drops built on queue culture, or anything needing dark, low-lit theatre will fight the bright mall environment and lose. Brands requiring bespoke structural builds should factor in branded store design early, because 12 sqm punishes any fixture that is even slightly oversized.

Best Use Cases

First choice is a pop-up shop or temporary retail space for a 2 to 8 week market test, because the mall setting delivers walk-in footfall with no media spend and the sockets, wifi and heating support a full trading day. Second is a sample sale or showroom sale, where a compact unit and fast till flow suit single-category stock clearance. Third is a product launch or brand activation for a Nordic market entry, with the unit acting as a physical proof point supported by retail staffing. Fourth is an ecommerce or content studio shoot, since the controlled lighting and blank walls photograph well outside trading hours. Fifth is a trunk show or collection preview for local wholesale appointments, workable but tight. Least suited is a large press day or influencer event, as capacity of around ten people caps guest flow.

Budget Signal

Expect this to sit in the accessible tier for the greater Stockholm market, materially below Biblioteksgatan or Södermalm street-front retail on a per-day basis while delivering comparable or higher captured footfall. Brands at this stage typically find that mall units of this size beat three alternatives on value: prime commercial locations cost several times more and demand longer commitments, hotel event spaces charge for hospitality a retail test does not need, and shared pop-up formats dilute brand ownership of the space. Co-working venues are cheaper but bring no shoppers. In our experience the profile that gets the most from this price tier is a brand treating the space as a paid market research exercise with revenue attached, and running the numbers through our ROI estimator before committing to a longer run.

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about this space

the fwv take

what's included

make the space yours.

how to book this space

Check the shell and the dates

Send the brief

Get availability and a quote

Lock the contract

Build and open

activation ideas

Pop-Up Store / Temporary Retail Run

Sample Sale / Showroom Sale

Product Launch

Brand Activation / Market Entry Test

E-commerce Shoot

Content Creation Day / Short-Form Video

Trunk Show / Buyer Appointments

Micro Influencer Activation

use cases

location

getting here & street life

frequently asked

who it suits

Brand Scale

Aesthetic Fit

Best Use Cases

Budget Signal

set in cormorant.printed for paris, this session.

set in cormorant.
printed for paris, this session.