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shell — hong kong

Newly Renovated Shop for Lease Near PMQ.

tl;dr

Space
A 60 sqm (650 sq ft) newly renovated basement retail unit for rent in Soho, Central, Hong Kong, one minute downhill from PMQ. The room is an enclosed fitted white box with a controlled lighting rig and no street frontage, so it reads as an interior world rather than a window display.
Best For
Strongest fit is a long run pop-up store or committed temporary retail concept, followed by a fashion showroom for wholesale appointments and buyer previews, then invite led press day and collection preview evenings, then art exhibition and gallery showings, with content studio and brand shoot use between drops. Available to hire for continuous trading rather than three day fashion week venue moments.
Standout Features
Fitting rooms, service counters, garment rack and a separate lockable stock room are already installed, making the unit move-in ready with no retail build required. Also included are a complete kitchen suitable for catering and tasting formats, installed sound and video equipment, a dimmable track lighting rig, elevator access plus parking for load in, and a monitored security system.
Location
Sheung Wan MTR is roughly a 7 minute walk, Central MTR roughly 10 minutes, and the Central to Mid Levels Escalator sits about 2 minutes away in the Aberdeen Street and Gough Street block of Soho, Central, Hong Kong Island. Mornings on this steep narrow street are quiet and workable for crew and delivery vans, while evenings fill with bar and restaurant traffic, and the address has been vetted on site by Fashion Week Venues.
Availability
Minimum rental period is 365 days, with an indicative day rate of HK$2,058 (approximately EUR 229) and brief-based pricing confirmed against your fit-out and staffing requirements. Allow 8 to 12 weeks lead time in Hong Kong, and note that units in this pocket of Central typically commit ahead of Centrestage in September and Art Basel Hong Kong in March.
How to Book
Request availability through Fashion Week Venues and we reply within 24h with confirmed dates, landlord terms and a costed plan, with no charge until confirmed. Permit paperwork, on site staffing and fit-out coordination are handled by our Hong Kong team, so enquire now to hold your window on this unit.
60 m²
650 sq ft
hong kong
HK
HK$2,058 / day
per day
pop-up store
3 use cases
in short
A 60 sqm (650 sq ft) newly renovated basement retail unit for rent in Soho, Central, Hong Kong, one minute downhill from PMQ. The room is an enclosed fitted white box with a controlled lighting rig and no street frontage, so it reads as an interior world rather than a window display. Best For Strongest fit is a long r…
city
Hong Kong
area
60 sqm
day rate
HK$2,058 / day
postcode
use cases
pop up store · retail activation · showroom presentation
included
Internet · Air Conditioning · Security System

about this space

This freshly renovated shop offers a prime location just a short distance from PMQ, nestled between Mid-Levels and Soho. The space is surrounded by a variety of restaurants, bars, and shops, attracting both tourists and local residents alike. The shop is equipped with several amenities including internet access, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen. This combination of features makes the space versatile and suitable for various business needs.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 60 sqm floor plan and amenities for Newly Renovated Shop for Lease Near PMQ, then note the window you want in Hong Kong. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €226 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Hong Kong.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Hong Kong.

activation ideas

Long-Run Pop-Up Store

This works as a committed pop-up concept rather than a short burst, because the fitting rooms, service counters, garment rack and lockable stock room are already installed and you can trade from week one with no retail build. At 60 sqm the floor holds 12 to 15 shoppers comfortably before it feels congested. Basement level means no window trade, so budget for street signage and a greeter, and let our point of sale and payments team wire the counters before opening.

SS/AW Seasonal Showroom

Strong fit for a seasonal showroom rental because the basement position gives you a closed, quiet room with zero street distraction, which is what buyers actually want during a market week. Brands running SS or AW presentations in a 60 sqm footprint typically rail two to three deliveries along the long wall using the existing garment rack, keep the counters as a look book and order desk, and hold the stock room for backup sizes. Elevator and parking access handle rail deliveries without a street load in.

Buyer Appointments and Wholesale Previews

Adequate to strong for wholesale appointments, and the deciding feature is privacy: no shopfront means no interruptions during a 45 minute buyer preview. In practice the room takes one appointment at a time comfortably, or two if you split the space with a rail divide, which puts realistic throughput at eight to ten meetings a day. The kitchen handles coffee and lunch service in house, and the Hollywood Road hotel cluster keeps visiting buyers within a short walk of the door.

Press Day and Media Preview

Works well as a press day venue on an invite and RSVP basis, helped by the density of editors, photographers and agency people already working the PMQ and Gough Street blocks within three minutes on foot. Plan a rolling format across four to five hours rather than one seated moment, with 15 to 20 press in the room at any point. The kitchen supports catering without an external unit, and the installed lighting rig means samples photograph consistently for same day coverage.

Sample Sale

Viable as a sample sale space with one honest constraint: 60 sqm caps how many people you can put on the floor, so this is a timed entry or members only sale rather than an open queue event. The fitting rooms and stock room are the operational advantage here, letting you hold back stock and replenish rails through the day. Queue management happens on a steep narrow street, so staff the pavement and stagger arrivals, which our retail staffing team plans by slot.

Product Launch and Influencer Event

Suited to a tight, high intent launch evening rather than a volume party, with realistic standing capacity of 35 to 45 given the 60 sqm floor and basement layout. The installed sound and video equipment covers playback and screen content without an AV hire, and the kitchen runs drinks service in house. Bars including Quinary and Club 71 sit within 100 metres for the after moment, and our influencer marketing team builds the guest list around the local creative audience.

Content Creation Day and Brand Shoot

A practical content studio between drops, mainly because the basement has no daylight variable to fight, so a crew lights the room once and shoots consistently from morning to night. What makes this work for a brand shoot specifically is the combination of controlled lighting, existing furniture for set dressing and a stock room that doubles as wardrobe and crew storage. Comfortable for a team of six to eight, including talent, stylist and one or two assistants working around the counters.

E-commerce Shoot

Works efficiently for high volume e-commerce shoots because the retail fit out already covers the awkward parts: fitting rooms for quick changes, a garment rack for the run order and counters for laptop tethering and review. Teams shooting 60 to 100 looks in a day set up a single lighting position against the clean renovated wall and rotate talent through the fitting rooms. Elevator and parking access make kit load in straightforward on a street where kerb space is limited after ten.

Art Exhibition or Gallery Showing

Genuinely credible for a gallery showing, since the enclosed basement box and dimmable track lighting give you full control over how work is seen, and the Tai Ping Shan and Hollywood Road gallery circuit sits immediately west. The 60 sqm hangs 12 to 18 works depending on scale, or a single installation with room to walk around it. Openings hold 35 to 40 standing, and the security system plus lockable stock room cover overnight storage between viewing days.

Creative Workshop or Masterclass

Good for small paid workshops and masterclasses, and the kitchen is the reason: it supports catering, ceramics washing, dye work or tasting formats without bringing in a temporary water and prep setup. Seated capacity is realistically 12 to 16 at tables using the existing furniture, which is the right scale for a maker session or styling masterclass with one facilitator. Sound and video equipment covers demonstration playback, and the closed basement keeps street noise out of recordings.

use cases

pop up storeretail activationshowroom presentationart exhibitiongallery showingbrand activationretail experience

location

plotting…
hong kong·22.2833° · 114.1521°

what's around

60 places within 600 m, incl. 7-Eleven, 屈臣氏 Watsons, 惠康 Wellcome

brands nearby

7-Eleven屈臣氏 Watsons惠康 WellcomeMarket Place必勝客 Pizza Hut
culture
2
cafés
8
restaurants & bars
30
other retail
20
  • Indosiam60 m
  • 7-Eleven60 m
  • 口利福 Ho Lee Fook60 m
  • Les Fils a Maman70 m
  • Club 7170 m
  • Double Happiness70 m

the neighbourhood

Small-batch designers, jewellers, ceramicists, framers and one-room creative agencies make up the working population of the streets between Aberdeen Street and Peel Street, and almost all of them run at a scale that suits 60 sqm rather than a mall unit. PMQ anchors the top of the hill with its stacked studio units of Hong Kong labels, and the practical effect is that its tenants, alumni and collaborators spill downhill into Gough Street, Staunton Street and Tai Ping Shan, where antique dealers, independent homeware retailers such as GOD, photographers on upper floors and short-run gallery pop-ups sit shoulder to shoulder with Graham Street market traders. Add the F&B layer of Ho Lee Fook, Quinary, Club 71 and Peel Fresco and you have a district where fashion, art, food and press people are already in the same three minute walk. In our experience placing brands around Soho and Sheung Wan, that concentration is what fills an invite list, and it is the reason teams who browse all spaces in Asia keep circling back to this pocket of Central for showroom and press day formats.

Brands pick this stretch over Causeway Bay, Canton Road and the IFC to Landmark corridor because the people arriving are editorial and local rather than transactional and transient. Causeway Bay and Harbour City deliver raw volume and mainland tourist spend, but they price for it, and they place a young or mid-tier label directly beside global flagships in a comparison it rarely wins. Central's western fringe gives better sqm value for a short-term commercial space, calmer arrivals for buyer appointments, and an audience of residents, gallerists, agency staff and restaurant operators who actually live inside the district. Access is straightforward for international visitors: Sheung Wan and Central MTR are both walkable, the Central to Mid-Levels escalator runs past the top of the block, and Hong Kong Station puts Airport Express guests here in under half an hour. The boutique hotel cluster along Hollywood Road keeps press and buyers within a five minute walk. What it does not offer is luxury signalling or footfall volume, which is worth modelling honestly with the city compare tool before committing budget.

Arriving here on a press morning is quieter than most teams expect of Hong Kong. The block is steep and narrow, residential above ground level, with delivery vans working the kerb before ten and market stalls on the Graham Street side trading from early. Mornings are slow and genuinely workable for load in, midday brings the Central office surge heading toward Kau Kee and Sing Heung Yuen, and the character shifts after six when Elgin and Peel fill with bar traffic that browses but rarely buys. This particular unit sits at basement level, which is the single most important qualifier for anyone considering it: there is no shopfront, no window line and no passive visibility, so it functions as a showroom rental, sample sale space, content studio or invite led fashion presentation space rather than a walk-in pop-up shop. What we consistently hear from brand teams who activate here is that clear street signage, a greeter at the door and a disciplined RSVP list carry the numbers. If you need spontaneous discovery or maximum frontage, our venue sourcing team will steer you to a ground floor Hollywood Road address instead.

getting here & street life

nearest transit

  • 文華里 Man Wa Lanetram · 76W349 m · 4 min
  • 機利文街 Gilman Streettram · 23E359 m · 4 min
  • 禧利街 Hillier Streettram · 21E370 m · 5 min
  • 租庇利街 Jubilee Streettram · 25E400 m · 5 min
  • 上環街市 Western Markettram · WMT419 m · 5 min
  • 上環(西港城)總站 Western Market Terminustram422 m · 5 min

street activity

high footfall.

52 places within 200 m · 20 stores · 38 cafés and restaurants

within 200 m
52
within 400 m
60
within 600 m
60

the neighbourhood

Aberdeen Street is a border street dividing Sheung Wan and Central on Hong Kong Island, Hong Kong. It ascends from Queen's Road Central to Caine Road in Mid-Levels. The street is named after George Hamilton-Gordon, 4th Earl of Aberdeen, who was Foreign Secretary at the time of the cession of Hong Kong Island to the United Kingdom in 1842.

  • PMQ (Hong Kong) · 22 m
  • Coa (bar) · 78 m
  • Pak Tsz Lane Park · 87 m
  • Shing Wong Street · 101 m
  • Peel Street, Hong Kong · 105 m

frequently asked

Yes, this 60 sqm basement unit in Soho, Central is available for pop-up shop use, with the important qualifier that the landlord works to a 365 day minimum term rather than a two week window. Brands that hire it treat it as a long-run pop-up store or standing temporary retail concept, trading continuously with one or two staff on the floor and using the installed fitting rooms, counters and stock room from day one. Because the unit sits below street level a minute downhill from PMQ, spontaneous walk-in traffic is limited and the formats that perform are those built on an RSVP list, local press and the creative community already working the Aberdeen Street and Gough Street blocks. If your brief is a three day fashion week venue moment in Hong Kong, tell us at enquiry stage and we will point you at ground floor Hollywood Road frontage instead.

who it suits

Brand Scale

This 60 sqm basement unit suits an independent or challenger brand with a 3 to 15 person team, roughly 2 to 8 years of trading, and an established Hong Kong or regional customer base it can pull down Hollywood Road. The 365 day minimum lease is the deciding factor: this is a committed retail footprint rather than a short-term fashion week venue, so the brands that get the most from it are ones ready to trade continuously with one or two staff on the floor, using the stock room, counters and fitting rooms daily. In our experience the profile that struggles here is the international house wanting a three day press moment, or a large multi-line label needing 200 sqm plus of merchandising wall. Those brands should instead browse all spaces with genuinely short lease terms.

Aesthetic Fit

Design-led, editorial and slightly underground identities work best here: contemporary womenswear and menswear, streetwear, eyewear, fragrance, jewellery, ceramics, archive and vintage curation, or a fashion showroom that doubles as a gallery. The basement level, the newly renovated finish and the controlled lighting rig favour brands that treat the room as an interior world rather than a window display, which is exactly how the Soho and Mid-Levels crowd shops. Where we see mismatches is when a mass-market or heavy-footfall convenience brand takes a below-grade unit expecting passing trade, or when a luxury maison needs street-level frontage and full-height glazing to signal status. Neither reads correctly from a basement. If the raw shell needs a stronger point of view, our branded store design team can build the identity into the space.

Best Use Cases

First choice is a long-run flagship pop-up concept or permanent temporary retail space, because the fitting rooms, garment rack, counters and stock room mean you can trade from day one with minimal build. Second choice is a fashion showroom for wholesale appointments and collection previews, where the basement privacy and elevator access suit buyer meetings away from street noise. Third choice is a retail experience hybrid with the on-site kitchen supporting café or tasting formats alongside product. Fourth is a press day venue or influencer evening, helped by the sound and video equipment and the density of bars and restaurants within 100 metres. Fifth is an art exhibition or gallery showing, and sixth is a content studio between drops. Sample sale formats also work, though the 60 sqm caps queue capacity, which our activation service plans around.

Budget Signal

This sits in the mid tier for Central and Sheung Wan, below street-level Hollywood Road and Gough Street frontage and well below prime Queen's Road commercial rents, while delivering a fully fitted room in one of Hong Kong's most walked food and drink corridors. Against a hotel event space you gain continuity and a real trading licence-style setup rather than a day rate with load-in restrictions. Against a co-working venue or shared pop-up format you gain full brand control, your own stock room and your own door. Brands at this stage typically find the fit-out savings alone, given the lighting, furniture, AV and fitting rooms are already in place, offset several weeks of build cost. Model the full year properly using our budget calculator before enquiring.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c