Passage Dagorno Pop Up Boutique in Paris.
about this space
Located on Passage Dagorno in the 75020 district of Paris, this 100-square-meter commercial space functions as a retail boutique, showroom, and event venue. Known as Maison Picturale, the property is situated on a paved street and features a layout that combines historical and traditional elements with modern design. The interior is equipped with essential amenities, including a kitchenette, a bathroom, and a dedicated staff toilet. The space is fitted with shelving and provides retail-specific features such as a fitting room, a stock room, and a street-facing window display. Technical provisions include integrated lighting, well-placed electrical sockets, heating, and high-speed wifi. For security, the premises are equipped with a security system. The property is also designated as handicap accessible and offers a shared space configuration. This versatile 1076-square-foot environment is suitable for brands seeking a unique retail or showroom presence within the city. All features and equipment mentioned are available to support operational requirements in this professional setting.
the fwv take
Best suited for a refined fashion showroom or pop-up boutique, Passage Dagorno in the 75020 district offers facilities that cater to retail-specific needs including a fitting room and stock room with integrated lighting.
The street-facing window display on this traditionally paved street provides a compelling opportunity for engaging with passersby directly, crucial for driving foot traffic to short-term commercial spaces.
In our experience, emerging contemporary brands with a focus on fashion or art exhibitions can leverage this 1076-square-foot location to capture a sophisticated Parisian audience, making it particularly suitable for those not yet ready for a full flagship store.
Brands activating here should aim for Paris Fashion Week as competition for window display-capable venues such as this is fierce, and early venue sourcing ensures securing your desired dates.
what's included
- lighting
- share space
- handicap accessible
- well placed sockets
- bathroom
- heating
- kitchenette
- shelves
- wifi
- fitting room
- stock room
- window display
- security system
- staff toilet
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 100 sqm floor plan and amenities for Passage Dagorno Pop Up Boutique in Paris, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.
activation ideas
Fashion Showroom
This space works well as a fashion showroom due to its 100 square meters of open layout combined with modern design elements. Brands typically set up along the perimeter utilizing the built-in shelving and fitting room, ensuring a seamless flow for up to 50 industry insiders attending private viewings. The central Paris location is ideal for attracting buyer appointments during key fashion events.
Product Launch
With a street-facing window display, this venue lends itself to impactful product launches. The external visibility is critical for engaging passersby, while the interior's integrated lighting highlights product features. Brands launching here engage the local Parisian market efficiently, typically accommodating 30-40 guests. The proximity to metro stops makes it accessible for media attendees arriving from various parts of the city.
Press Day / Media Preview
The street-level access and ample space make it suitable for press days or media previews. The available high-speed wifi supports on-the-spot coverage and livestreaming activities. In practice, the space comfortably hosts up to 40 journalists and influencers, showcasing new collections or collaborations efficiently.
Art Exhibition or Gallery Showing
The blend of historical and modern design elements creates an engaging backdrop for art exhibitions. This space accommodates varying types of artwork with integrated lighting and ample wall space, holding up to 60 art enthusiasts comfortably. The high visibility of this Paris location helps draw in art collectors and genuine interest from the local artistic community.
Sample Sale
Brands find this space efficient for sample sales due to the integrated stock room and fitting facilities. It comfortably hosts 40-50 shoppers with a straightforward layout that supports transactions smoothly. The security system ensures merchandise is well-protected during these high-footfall events, key during sales.
Influencer Event
The curated blend of traditional and modern design provides a striking setting for influencer events, fostering content creation simultaneously. Brands running influencer events here typically engage around 30-40 digital creators, utilizing the kitchenette for hospitality services. It's about maximizing the aesthetic appeal of the venue for a memorable social media campaign.
Brand Activation
Given its central location and unique characteristics, this space supports robust brand activation initiatives. It effectively attracts both casual pedestrian traffic and targeted attendees, making it ideal for experiential marketing. Typically, activations here are crafted around the venue's historical charm, attracting up to 50 participants.
Content Creation Day
With high-speed wifi and integrated lighting, this space is well-suited for content creation days. The variety in backdrops—due to the meeting of historical and contemporary designs—provides versatility for brands looking to capture diverse visual content. Brands often find this supportive environment ideal for photography and videography shoots across multiple themes.
Retail Experience
This boutique's accessible and compliant layout makes it favorable for creating immersive retail experiences. Brands typically transform the setting to reflect their universe, utilizing the stock room and fitting room to maintain operational efficiency. The strategic location aids in engaging existing and new customers directly from the street. Consult our concept and direction services for crafting tailored experiences.
use cases
location
getting here & street life
nearest transit
- Maraîchersmetro357 m · 4 min
- Buzenvalmetro489 m · 6 min
- Porte de Montreuilmetro518 m · 6 min
- Avronmetro653 m · 8 min
- Alexandre Dumasmetro733 m · 9 min
- Marie de Miribeltram507 m · 6 min
the neighbourhood
33 rue des Vignoles is the building that houses the headquarters of the Confédération nationale du Travail (CNT), the primary anarcho-syndicalist organization in France. It is located in the 20th arrondissement of Paris.
- Maraîchers station · 372 m
- Buzenval station · 452 m
- Studio Davout · 458 m
- Church of Saint-Jean-Bosco, Paris · 472 m
- Charonne quarter · 506 m
frequently asked
Yes — Passage Dagorno Pop Up Boutique in Paris is a vetted pop-up ready space in Paris, 100 sqm. Request availability and dates through the inquiry card on the listing.
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