What does Fashion Week Venues handle on my behalf for this booking?

We handle the full path from first enquiry to load-out, so your team only briefs once. What we manage on your behalf at 17 Rue Ferdinand Duval specifically is the landlord negotiation and contract, the occupancy paperwork for the 75004 address, any signage or window vinyl clearance with the Mairie du 4e, fit-out coordination, furniture and rail supply, retail staffing, POS setup and post-activation reporting. Concierge included means you have one named contact rather than a chain of suppliers. If you want to see the wider scope before you enquire, you can review all services

What is the day rate for this Le Marais space?

The day rate here is available on request and priced against your brief rather than published as a flat figure. Pricing for this address moves with three variables: how many days or weeks you want, whether you need fit-out and staffing on top of the shell, and whether your dates fall inside a peak Paris window. Send us your dates and format and we come back within 24h with a costed proposal, and there is no charge until confirmed. If you want to model a budget before you speak to us, our budget calculator

How much lead time do I need to book this space?

Plan on six to eight weeks lead time for a straightforward retail activation at this address. That window covers contract signature, any signage clearance with the arrondissement, fit-out production and staff recruitment and training. Brands running this format in Paris typically find that anything under three weeks means dropping custom build elements and working with the existing counter and shelving as-is, which is workable here because the space is already fitted. We can move faster on short-term rental requests when the unit is available now, so send your dates even if they are tight.

When are the busiest dates for this address?

Late February and late September are the two hardest windows to secure, because they coincide with Paris Fashion Week and every showroom and press day brief lands at once. December is the second pressure point, when gifting season pop-ups take Marais retail units for four to six week runs. If your activation is tied to a fashion week venue strategy, we advise placing a hold three to four months out rather than enquiring in the same quarter. Outside those windows this space is considerably easier to rent at shorter notice.

How many guests can the space hold for a press day or launch?

The space is estimated at up to 120 guests standing across the 112 sqm floor area, which suits a press day, influencer preview or product launch comfortably. For seated or presentation formats you should plan on considerably fewer, in the region of 40 to 50, once you allow for rails, a bar position and circulation past the counter. Brands we have placed in Marais units of this size usually run press previews in timed waves rather than one open door, which keeps the room readable for photography. Tell us your expected headcount when you request availability and we will pressure-test the flow with you.

Is there stock storage on site?

Yes, there is a designated stock room behind the sales floor, which is unusual and genuinely useful in a Marais unit of this size. It means your brand can hold backstock, packaging and sizing on site rather than paying for off-site storage and daily replenishment runs into the 4th arrondissement, where vehicle access is restricted. For a sample sale or showroom sale this is the single feature that changes the economics of the booking. In our experience handling temporary retail in this district, the stock room is what allows a small team of two or three to trade a full day without a support vehicle.

What is already installed in the space?

The unit comes with integrated ceiling lighting, well-placed electrical sockets across the floor, a service counter, wall shelving, wifi, heating, a private bathroom, an installed security system and a full street-facing window display. That combination makes it move-in ready for retail, meaning your fit-out spend can go into brand-specific elements such as vinyl, plinths, rails and graphics rather than base infrastructure. Sockets distributed around the floor matter more than brands expect, because they determine where you can place POS terminals, screens and additional rail lighting. Anything you need beyond the base kit can come through our furniture rental

Can I brand the window and put up signage?

Yes, the street-facing window display is the main brand asset here and it can be dressed, vinyled or fully blocked out depending on your concept. Paris has specific rules on exterior signage, projecting signs and any change to a shopfront in a protected zone, and Le Marais sits in a heritage-sensitive perimeter within the 4th arrondissement, so temporary window vinyl is normally straightforward while anything fixed or projecting needs clearance. We prepare and file the signage paperwork as part of the booking so your install crew does not arrive to a problem. Our permit guide

What permit or contract do I need to occupy the space temporarily?

For a short-term commercial space in Paris you will normally occupy under a bail dérogatoire or a convention d'occupation précaire rather than a standard French commercial lease. A bail dérogatoire allows a fixed term of up to three years without triggering the security of tenure attached to a bail commercial, and for pop-up runs of a few weeks a temporary use agreement or licence to occupy is often the cleaner instrument. We draft or review the occupancy document for this address, confirm the landlord's position on the activity you have planned, and flag anything that needs to be declared for retail sales at 75004. You should not sign a French retail lease for a pop-up without that check, and it is included in what we handle.

Does the space work for a showroom and buyer appointments?

Yes, 112 sqm with a separate stock room and a private bathroom is a workable footprint for a fashion showroom running wholesale appointments. You can hold a collection preview on rails along the shelving walls, use the counter as a working desk for order writing, and keep the stock room for sizing and unshown carryover. Brands running showroom presentations in Le Marais typically find the location helps, because buyers moving between Marais and Haut Marais appointments can walk here rather than lose a slot to a taxi. Enquire with your appointment schedule and we will advise whether a full-week or two-week rental gives you better coverage.

Can I use the space as a content studio or shoot location?

Yes, this space is available to hire as a shoot location or content studio, and it is a common use between retail cycles. The window display gives you daylight from the street side, the integrated ceiling lighting gives you a controlled base, and the distributed sockets support additional lighting rigs without cabling across the whole floor. The private bathroom and stock room double as changing and wardrobe space, which is what usually decides whether a small Paris unit works for a shoot day. Note that the street is narrow and pedestrian-heavy, so any exterior setup or kerbside vehicle needs a booked window rather than an assumption.

How do crews load in and out at 17 Rue Ferdinand Duval?

Load-in is at street level directly from Rue Ferdinand Duval, which removes any lift or freight constraint but introduces a vehicle access one. This is a narrow, pedestrianised-in-feel Marais street with heavy foot traffic and restricted parking, so we schedule deliveries into early morning kerbside windows and keep the run from vehicle to door short. In our experience handling activations in the 4th arrondissement, the fix is fewer, better-planned deliveries rather than rolling drop-offs through the day, and the on-site stock room makes that possible. We coordinate the load-in schedule with the landlord and the building as part of the rental.

What is the transport and footfall situation nearby?

Saint-Paul on Métro Line 1 is roughly a three minute walk and Hôtel de Ville on Lines 1 and 11 is around eight minutes, so guests and buyers arrive on foot without needing directions. Footfall on this stretch is retail-led and steady across weekends, when Le Marais is one of the few Paris districts where fashion stores trade on Sundays. There are 18 stores within 600 m and 11 of them are fashion, alongside 21 restaurants and 7 cafés that keep people on the street between shops. For comparison against other neighbourhoods you can browse spaces in Paris

Which brands are located nearby?

COS sits about 96 m away, with Jimmy Fairly, Free People, Dr. Martens, Ted Baker, Bimba y Lola, Lush and Loft Design By all within roughly 180 m. Jewellery neighbours include Dinh Van, Thomas Sabo and Nilaï Paris, and there is independent fashion and textile trade on the street itself such as Jhin tissus japonais at 26 m. That mix matters because it tells you the customer already walking past your window display is shopping contemporary fashion and accessories rather than passing through. The Maison Européenne de la Photographie is around 195 m away, which helps if you are pairing your brand activation with a cultural audience.

Can you supply staff for the pop-up?

Yes, we supply and manage front of house and sales staff for this address as part of the booking. For a 112 sqm boutique layout with one counter position, most brands run two to three staff on a standard trading day and four to five for a launch evening or sample sale peak. Our teams are briefed on your product, price architecture and capture requirements before they open the door, not on the morning of day one. You can add retail staffing

Can I take payments and track performance on site?

Yes, the counter position, wifi and distributed sockets mean you can run a full till point and card terminal from day one. We set up POS, configure your product catalogue and reporting, and can layer on footfall counting and conversion tracking so your brand leaves Paris with numbers rather than impressions. For a temporary retail run in Le Marais, the data usually decides whether you return to the same street next season or move arrondissement, so it is worth specifying at brief stage rather than retrofitting. Tell us at enquiry whether you need sell-through reporting, capture rates or both.

What happens after I enquire?

Send your dates, format and guest numbers and we reply within 24h with an availability confirmation and a brief-based price for the address. If the dates work we place a hold on 17 Rue Ferdinand Duval while we issue the proposal, and nothing is payable until you confirm. Once confirmed we move to occupancy paperwork, deposit, signage clearance and a production schedule with fit-out, staffing and load-in dates fixed against your opening. Every space on our marketplace is vetted in person, so what you see in the images is what your crew will find on arrival.

What is the day rate?

Rates are quoted on request — send your dates and use case through the inquiry card.

Is staging, branding and fit-out permitted?

Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry.

Included on-site: lighting, well placed sockets, bathroom, counter, heating, shelves, wifi, stock room.

How far in advance should we book?

Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks.

shell — paris · 75004

Pop Up Boutique on Rue Ferdinand Duval.

tl;dr

Space: A 112 sqm (1,206 sq ft) ground floor pop-up shop and showroom space for rent at 17 Rue Ferdinand Duval in Le Marais, Paris 75004, fitted as a working boutique with counter, wall shelving and a street-facing window display. The layout is move-in ready for temporary retail, with a separate stock room behind the sales floor.
Best For: Strongest fit for multi-week pop-up stores and temporary retail runs, followed by fashion showroom and buyer preview appointments during market weeks, sample sales and showroom sales with stock held on site, and press days or influencer previews for up to 120 guests. Also suitable to hire as a brand shoot location or content studio between retail cycles.
Standout Features: Full street-facing window display onto a Marais retail street, a dedicated stock room that removes the need for off-site inventory storage, integrated ceiling lighting already installed, and sockets distributed across the floor for rail lighting, POS and screens. Private bathroom, wifi, heating and an installed security system are included, and the fit-out condition has been vetted by Fashion Week Venues.
Location: Saint-Paul (Line 1) is roughly a 3 minute walk and Hôtel de Ville (Lines 1 and 11) around 8 minutes, in the 75004 postcode of the 4th arrondissement. The street is narrow, pedestrian-heavy and lined with fashion and food trade including COS, Free People and Dr. Martens within 200 m, so crews loading in should book a short kerbside window while guests arrive on foot.
Availability: Day rate is on request and brief-based, priced against duration, fit-out scope and season, with no charge until confirmed. Minimum rental is one day, we advise six to eight weeks lead time in Paris, and spaces at this address typically book out first around Paris Fashion Week in late February and late September plus the December gifting period.
How to Book: Send your dates, guest numbers and activation format and we reply within 24h with a hold and a costed proposal, with permit paperwork, front of house staffing and fit-out coordination handled by our team. Request availability now to secure this Le Marais pop-up store.

112 m²

1206 sq ft

paris

75004

on request

brief-based

pop-up store

3 use cases

in short

A 112 sqm (1,206 sq ft) ground floor pop-up shop and showroom space for rent at 17 Rue Ferdinand Duval in Le Marais, Paris 75004, fitted as a working boutique with counter, wall shelving and a street-facing window display. The layout is move-in ready for temporary retail, with a separate stock room behind the sales fl…

city

Paris

area

112 sqm

day rate

on request

postcode

75004

use cases

pop up store · retail activation · showroom presentation

included

lighting · well placed sockets · bathroom

about this space

This 112-square-meter commercial space is located at 17 Rue Ferdinand Duval in the Le Marais district of Paris. The property is suitable for retail, showrooms, and events. The interior is equipped with several functional amenities, including a counter, shelving, and a designated stock room for inventory management. The space features integrated lighting and well-placed electrical sockets throughout. For technical requirements, the unit is provided with wireless internet access and a heating system. It also includes a private bathroom and a window display facing the street. Security for the premises is supported by an installed security system. Situated among major fashion brands, this location offers 1,206 square feet of versatile floor area within a popular retail environment. All features mentioned are included to support operational needs for businesses looking to establish a presence in this central area of the 4th arrondissement.

what's included

lighting
well placed sockets
bathroom
counter
heating
shelves
wifi
stock room
window display
security system

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

how to book this space

01
Check the shell and the dates
Review the gallery, 112 sqm floor plan and amenities for Pop Up Boutique on Rue Ferdinand Duval, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.

activation ideas

Pop-Up Store / Temporary Retail

This works as a turnkey pop-up concept because the counter, wall shelving and street-facing window display are already installed, so the build reduces to graphics, rails and merchandising. At 112 sqm you can carry a 40 to 60 SKU edit with a fitting corner and still leave clear circulation, while the stock room keeps replenishment off the sales floor. The existing sockets support terminals and rail lighting without new cabling, and we can integrate point of sale and payments before doors open.

SS/AW Seasonal Showroom

A strong showroom rental for market weeks because the shelving and stock room let you hold a full season on site rather than shuttling samples from a hotel. Brands running seasonal showrooms in spaces like this typically build two long rails along the side walls, keep the counter as a look book and order desk, and reserve the rear zone for pressing and steaming. The 4th arrondissement address also sits inside the Marais showroom circuit buyers already walk.

Buyer Appointments and Wholesale Previews

Suited to back to back wholesale appointments because 112 sqm gives you a presentation zone and a seated ordering area without the two colliding. In practice two buying teams of three to four can be handled in parallel, with the stock room absorbing overflow rails between slots. Wifi and heating cover multi-day market runs, and the private bathroom means no shared building facilities during a collection preview. Sofa, table and lighting gaps are covered through furniture rental.

Sample Sale / Showroom Sale

Genuinely built for sample sale volume, since the counter is fixed, the security system is installed and the stock room handles the deep inventory these formats always carry. The floor plate takes six to eight double rails plus a queue lane, and the window display converts into the sale announcement that pulls Marais footfall from the COS and Free People stretch. Plan a single till point at the counter and a staffed door if you expect a line on the pavement.

Press Day / Media Preview

This is a workable press day venue because editors and stylists can be walked through a full season in one loop, with the shelving handling accessories and small goods at eye level. Comfortable for 30 to 50 press across a rolling morning, rather than a single mass call. The stock room doubles as a coat and crew room, and the location is a short walk from the Saint-Paul cluster where most Paris press schedules are already routed for spaces in Paris.

Product Launch

Works for a launch because the window display gives you a street-facing hero moment and the integrated lighting means the product wall reads cleanly without a full rig. Realistically the room holds 60 to 80 standing with drinks service and a plinth display, and up to 120 only if you run staggered arrivals. Keep the counter as the bar or gifting station and use the stock room for glassware, ice and back of house so the floor stays presentation-led.

Influencer Event

Effective for creator events because the boutique proportions read well on camera and the window frames a recognisable Marais street backdrop in every doorway shot. What makes this work specifically is scale, since 25 to 40 creators fill the space without it looking empty or crowded, which is the difference between usable content and a thin room. Integrated lighting covers seated content, and the sockets take ring lights and charging stations wherever you place the station.

Content Day / E-commerce Shoot

Adequate to strong as a content studio depending on your lighting plan, since the room is fitted rather than white cube, so it suits lifestyle and editorial shoots more than cut-out packshots. A crew of six to ten works comfortably at 112 sqm, with the stock room used for wardrobe and the counter for hair and makeup. Sockets are distributed throughout for strobes and monitors, and the security system allows kit to stay in place across a two or three day production and build schedule.

Workshop or Masterclass

Viable for small format workshops because the counter functions as a demonstration bench and the stock room stores materials between sessions. Seated capacity is honest at 20 to 30 around trestle tables, so this suits repeat intimate sessions rather than one large class. Heating, wifi and a private bathroom cover half day and full day programmes, and the window display lets you merchandise finished product to the street while the session runs inside.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleproduct launchbrand activationpress daypress eventinfluencer eventtrunk showshowroom saleretail experienceexperiential marketing

location

plotting…

paris · 75004·48.8569° · 2.3594°

what's around

18 stores within 600 m, incl. Jhin tissus japonais, The Different Company 香水, COS

brands nearby

Jhin tissus japonaisThe Different Company 香水COSNilaï ParisJimmy FairlyLePantalon MaraisDinh VanThomas SaboBimba y LolaLushFree PeopleLoft Design By…Dr. MartensTed Baker

fashion stores: 11
jewellery & watches: 3
beauty: 4
culture: 6
hotels: 1
cafés: 7
restaurants & bars: 21
other retail: 7

Jhin tissus japonais30 m
Florence Kahn50 m
Les Elles60 m
The Different Company 香水70 m
Maison Marais70 m
COS100 m

the neighbourhood

Independent designers, contemporary labels launching in France, jewellery brands, niche fragrance houses and Scandinavian and Korean wholesale showrooms make up the working population of this pocket of Le Marais, and you see the evidence within one block of Rue Ferdinand Duval. Jhin sells Japanese textiles a few doors down, The Different Company runs its perfumery around the corner, Nilaï keeps its jewellery atelier on Rue Malher, and COS, Free People, Dr. Martens and Bimba y Lola anchor the commercial spine along Rue des Francs Bourgeois and Rue de Rivoli. Above the shopfronts sit press offices, small PR agencies and photographers' studios, which is why a press day here fills without couriers crossing the city. The Maison Européenne de la Photographie is two hundred metres south and the Centre Culturel Suisse sits just north, so cultural programming and fashion trade share the same pavement. In our experience placing brands in this neighbourhood, the surrounding density of fashion and beauty retail does real work for a temporary retail run, and it is one of the reasons we keep returning to the 4th when we review spaces in Paris for client briefs.

Brands choose this stretch of the Marais over Avenue Montaigne, Rue Saint-Honoré and the Golden Triangle because it delivers editorial credibility and genuine shopper traffic without luxury flagship rates or the rigid brand-adjacency politics of the 8th. The tradeoff is honest: you will not get the couture-tier prestige signal of Rue Saint-Honoré, and you will not get the wholesale trade concentration of the Sentier and Place des Victoires showroom cluster during market week. What you do get is a working boutique environment where a 112 sqm ground floor with a window display costs a fraction of comparable frontage west of the river, and where press, buyers and influencers already have reasons to be in the postcode. Saint-Paul on Line 1 is a three minute walk and Hôtel de Ville connects Lines 1 and 11, which matters for international visitors moving between Right Bank hotels and appointments. For invite-only formats, the narrow streets actually help, keeping arrivals discreet. Teams weighing this against a Milan or London window usually run the numbers first with our city compare tool.

Rue Ferdinand Duval itself is narrow, quiet and almost entirely pedestrian in practice, running between Rue des Rosiers and Rue de Rivoli with a mix of ground floor trade and residential floors above. Mornings are slow and local, with deliveries, café traffic around Florence Kahn and Chez Marianne, and residents moving through before eleven. From early afternoon the street picks up spillover from Rue des Rosiers and Rue Pavée, and Saturdays and Sundays are heavily trafficked, since the Marais is one of the few Paris districts where Sunday retail is normal and busy. Arriving for a showroom appointment feels calm and considered rather than commercial, which is what brand teams who activate here consistently tell us they wanted. The honest limitation: this is not a street for maximum visibility or high-volume tourist retail. Sightlines are short, there is no wide boulevard frontage, and spontaneous walk-in volume peaks only at weekends. If your KPI is raw impressions, look elsewhere, or discuss the fit with us through venue sourcing.

getting here & street life

nearest transit

Saint-Paulmetro179 m · 2 min
Pont Mariemetro397 m · 5 min
Hôtel de Villemetro · 01-15579 m · 7 min
Sully - Morlandmetro632 m · 8 min
Chemin Vertmetro644 m · 8 min
Rambuteaumetro683 m · 9 min

street activity

high footfall.

35 places within 200 m · 25 stores · 28 cafés and restaurants · pedestrianised street

within 200 m: 35
within 400 m: 60
within 600 m: 60

the neighbourhood

The Rue des Rosiers, which means "street of the rosebushes," is a street in the 4th arrondissement of Paris, France. It begins at the Rue Malher and proceeds northwest across the Rue Pavée, Rue Ferdinand Duval, Rue des Écouffes, and Rue des Hospitalières Saint-Gervais before it ends at the Rue Vieille du Temple.

Pletzl · 27 m
Chez Jo Goldenberg restaurant attack · 31 m
L'As du Fallafel · 68 m
Rosiers–Joseph Migneret Garden · 78 m
Supinfo · 136 m

frequently asked

Yes, this 112 sqm ground floor unit at 17 Rue Ferdinand Duval is available for pop-up shops and it is arguably the format it suits best. The space is already fitted as a working boutique with a service counter, wall shelving and a street-facing window display, so your brand is not paying to build a shop from an empty shell. In our experience handling bookings at addresses like this in Le Marais, brands running a two to six week temporary retail programme get the most value because the fit-out is move-in ready and the footfall on this stretch of the 4th arrondissement is consistent seven days a week. You can book by the day or book by the week depending on how long you want the pop-up shop to trade.

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tl;dr

about this space

what's included

make the space yours.

how to book this space

Check the shell and the dates

Send the brief

Get availability and a quote

Lock the contract

Build and open

activation ideas

Pop-Up Store / Temporary Retail

SS/AW Seasonal Showroom

Buyer Appointments and Wholesale Previews

Sample Sale / Showroom Sale

Press Day / Media Preview

Product Launch

Influencer Event

Content Day / E-commerce Shoot

Workshop or Masterclass

use cases

location

what's around

the neighbourhood

getting here & street life

frequently asked

set in cormorant.printed for paris, this session.

set in cormorant.
printed for paris, this session.