Prime Retail Space Available on New Bond Street, Mayfair.
tl;dr
- Space
- 195 sqm (2,101 sq ft) of ground floor and basement retail space for rent on New Bond Street in Mayfair, Greater London, finished as a modern fitted shop with counters, fitting rooms and neutral wall surfaces. The two level layout gives selling floor at street level and private working space directly below.
- Best For
- Long run flagship pop-up store and market entry temporary retail trading, fashion showroom hire for wholesale appointments and buyer previews, press day venue and collection preview, product launch with cocktail reception for up to 200 guests, and showroom or sample sale runs using the installed till points.
- Standout Features
- Split ground and basement floorplate that separates the public selling floor from fittings, stock and private buyer appointments, with fitting rooms, counters, garment rails and a stock room already installed so the unit is move-in ready. Sound and video equipment, air conditioning and heating, a monitored security system, lift access between the two floors, kitchen facilities suitable for catering setup and on site parking are all in place, and the specification was checked on site by Fashion Week Venues.
- Location
- Bond Street Underground sits roughly four minutes on foot with Central, Jubilee and Elizabeth line services, Oxford Circus around seven minutes and Green Park around ten, putting Heathrow and Paddington arrivals at the door inside half an hour. This stretch of Mayfair W1 holds 39 stores within 600 metres including Dries Van Noten, Sonia Rykiel and Hugo Boss, with Sotheby's 260 metres south, so crews loading in and guests arriving both meet an orderly luxury retail run rather than tourist crowds, which is why brands book here for buyer facing formats.
- Availability
- Day rate is £1,120 (approximately €1,307) with a minimum rental period of 336 days and terms available up to 1,650 days, so this is a committed London run rather than a short week long booking. Allow eight to twelve weeks lead time, and note that the February and September London Fashion Week windows plus the Q4 gifting quarter are when Mayfair units at this level are locked in earliest.
- How to Book
- Enquire with your dates, activation format and fit-out outline and we reply within 24h confirming the calendar and a brief-based price for the full term. Permit paperwork, staffing and fit-out coordination are handled by our team with no charge until confirmed, so request availability for this New Bond Street unit now.
about this space
This premier retail space on New Bond Street in Mayfair encompasses a total area of 2,101 sq ft (195 sq m) spread across ground and basement levels. The modern design and spacious layout provide an excellent opportunity to showcase your brand's vision and offerings. The area is positioned among esteemed global brands, creating an ideal environment for attracting an affluent clientele. The space includes essential amenities such as internet connectivity, air conditioning, a security system, ample storage, fitting rooms, and sound and video equipment, ensuring a fully functional retail experience. It also offers comforts like heating, electricity, and kitchen facilities, making it suitable for diverse retail needs. This location serves as a significant destination for luxury shopping, surrounded by reputable names, creating a thriving setting for retail excellence. Seize this opportunity to establish your brand in a notable commercial space in one of London’s distinguished retail zones.
the fwv take
Prime for use as a market-entry flagship pop-up, this New Bond Street unit's minimum 336-day term and complete amenity set enable continuous trading rather than short-term flash events.
Its 195 sqm split between a street-facing ground level and a more private basement allows seamless brand presentation and functional support with retail essentials like fitting rooms and storage beneath view.
An ideal setting for established ready-to-wear, fine jewellery, and leather goods brands with a mature market presence, this space complements the neighboring luxury stores, although smaller and newer labels may find shorter-term spaces in London more appropriate.
Initiate planning 8-12 weeks ahead, as landlord approvals are notoriously slower here, with high competition around key periods like London Fashion Week and Q4, and consider budgeting the full scope with our budget calculator.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 195 sqm floor plan and amenities for Prime Retail Space Available on New Bond Street, Mayfair, then note the window you want in London. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €1304 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for London.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in London.
use cases
location
what's around
39 stores within 600 m, incl. Dries van Noten, Starbucks, Sonia Rykiel
brands nearby
- fashion stores
- 29
- jewellery & watches
- 8
- beauty
- 2
- galleries
- 4
- culture
- 1
- cafés
- 2
- restaurants & bars
- 9
- other retail
- 5
- Dries Van Noten60 m
- Newsmart90 m
- Starbucks90 m
- Greek Food110 m
- Handel & Hendrix130 m
- Sonia Rykiel130 m
the neighbourhood
Global luxury houses, fine jewellers, auction specialists and the PR and buying offices that service them are the working population of New Bond Street and the lanes running off it. Within a two minute walk of this address you have Dries Van Noten, Sonia Rykiel, Hugo Boss and Agent Provocateur in permanent flagships, Sotheby's holding previews and sale weeks a few hundred metres south, and a jewellery cluster that includes Annoushka, Monica Vinader, Thomas Sabo and Links of London. Turn west into South Molton Street and the register shifts to contemporary labels such as Maje, Sandro, Claudie Pierlot, Zadig et Voltaire, Pinko and The Kooples, with Browns Focus and Castle Fine Art anchoring the pedestrianised run. The layer that matters most for fashion week planning sits above the shopfronts: press offices, private client teams, wholesale agents and appointment-only showroom space along Brook Street, Maddox Street and Bruton Place. In our experience placing brands across spaces in London, this is the fashion district clients name when they want a showroom rental or press day location that reads as established rather than exploratory.
Credibility by association is the honest reason brands pay Mayfair rates instead of taking three times the footprint in Shoreditch, Hackney Wick or along the Old Street corridor. An editor or buyer arriving at a New Bond Street address forms a judgement about the brand before they reach the door, and that judgement is very hard to manufacture in East London regardless of how good the build is. Against Soho and Carnaby, this area trades noise for control: calmer arrivals, fewer crowds pushing through the door, and a client base already spending at luxury price points. Against Covent Garden and Regent Street, you avoid the tourist churn that inflates footfall figures without improving conversion. Transport genuinely works for international visitors, with Bond Street station carrying Central, Jubilee and Elizabeth line services, and Claridge's, the Connaught and Brown's within walking distance for press and buyer stays. What you do not get is cheap square metreage, quick landlord approvals or short flexible terms, which is why we normally pair an address like this with structured venue sourcing so budgets are set against real comparables from the outset.
Arriving here for a buyer appointment feels orderly rather than theatrical, and that suits most brands using this block. Mornings stay quiet until around ten, with deliveries, gallery staff and office workers moving through Brook Street and Maddox Street before shops properly open. From late morning through to early evening the pavement carries a steady, unhurried mix of private clients, hotel guests, Sotheby's visitors and contemporary shoppers cutting down from Oxford Street, with the strongest quality of traffic between noon and four. The ground and basement configuration across 195 sqm supports a split use that the street dynamic rewards: product and presentation at street level, fittings, appointments or a cocktail reception below, with fitting rooms, stock room and AV already installed. What we consistently hear from brand teams who activate here is that the area empties fast after work, so private views should start by six thirty. Honestly, this is not a neighbourhood for high-volume impulse retail or mass sampling. Walk-in numbers are moderate and considered, so brands needing sheer street visibility are better served by Oxford Street or Westfield, and it is worth testing the numbers with our ROI estimator before committing to a long run.
getting here & street life
nearest transit
- Oxford Circusmetro262 m · 3 min
- Bond Streetmetro308 m · 4 min
- Bond Streetrail156 m · 2 min
- Oxford Street / John Lewisbus · 7425791 m · 1 min
- Oxford Circus Station / John Lewisbus · 72798111 m · 1 min
- New Bond Streetbus · 50279120 m · 2 min
street activity
high footfall.
40 places within 200 m · 44 stores · 11 cafés and restaurants · pedestrianised street
- within 200 m
- 40
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
Hanover Square is a green square in Mayfair, Westminster, south west of Oxford Circus where Oxford Street meets Regent Street. Six streets converge on the square which include Harewood Place with links to Oxford Street, Princes Street, Hanover Street, Saint George Street, Brook Street and Tenderden Street, linking to Bond Street and Oxford Street.
- Ronchini Gallery · 55 m
- Royal College of Chemistry · 77 m
- Statue of William Pitt the Younger · 99 m
- Winged Figure · 127 m
- Handel Hendrix House · 129 m
frequently asked
Yes, this New Bond Street unit is available for pop-up shops, and a long-run flagship pop-up is the format it handles best. The 195 sqm (2,101 sq ft) footprint across ground floor and basement is a working shop rather than a compact concept box, with counters, fitting rooms, garment rails and a stock room already in place so your brand can trade from day one. The minimum term of 336 days means this is a committed London retail run rather than a one week activation, so it suits market entry or a flagship test in Mayfair. In our experience with pop-up store bookings on this stretch of W1, brands that merchandise for selling rather than to fill square metres see the strongest return here.
who it suits
Brand Scale
This unit suits an established brand with a 20 to 150 person team, five or more years of trading, and either an existing UK wholesale account base or a London DTC audience already large enough to drive footfall on day one. The reason is structural: 195 sqm split across ground and basement is a working shop rather than a compact pop-up concept, and the minimum term runs close to a year, so it rewards brands planning a market entry or a flagship test rather than a fashion week venue booking measured in days. In our experience the profile that gets the most from this space is an international label opening its first standalone London door, or a mature British house stepping out of department store concession. Where we see mismatches is when a founder-led label with one collection and two staff takes a New Bond Street footprint and merchandises to fill square metres instead of to sell. Brands at that stage do better with smaller, shorter-term spaces in London.
Aesthetic Fit
The design language that holds up here is restrained luxury: ready-to-wear, fine jewellery, watches, leather goods, eyewear, prestige beauty, or a lifestyle concept built on a disciplined material palette. The modern shell, installed lighting, counters, garment rails and fitting rooms accept pale stone, warm timber, brushed brass or gallery-white minimalism without a heavy build, which matches the register set by Dries Van Noten, Sonia Rykiel, Hugo Boss and the eight jewellery neighbours within 600 metres. What does not work is graphic-led streetwear, value or discount retail, or a deliberately raw industrial fit-out using scaffold and exposed board. On this street a rough finish reads as underfunded rather than intentional, and the audience arriving from Sotheby's or Claridge's judges finish quality within seconds. Food-led concepts needing extraction are also poorly served by the basement-linked layout.
Best Use Cases
First choice is a long-run flagship pop-up shop or market-entry temporary retail space, because the fitting rooms, counters, stock room and security system support real trading rather than display alone. Second is a permanent-feel retail experience for a brand testing London before committing to a full lease, with the basement carrying stock and back of house. Third is a fashion showroom and wholesale appointment base, using the lower floor as a private buyer room and the ground floor for the collection preview. Fourth is a press day venue or product launch, supported by sound and video equipment, air conditioning and capacity for around 200. Fifth is a cocktail reception or networking event tied to a launch, with kitchen facilities and lift access easing catering. Sixth is a showroom or sample sale space, since till points and fitting rooms are already installed. Seventh is a content studio between selling periods, though usable daylight sits on the ground floor only. We usually pair a term this long with structured venue sourcing so the format is fixed before fit-out spend begins.
Budget Signal
This sits firmly in the upper tier of London short-term commercial space, priced as prime Mayfair retail with no meaningful discount for the basement portion. What the tier buys is adjacency that cannot be built: 39 stores within 600 metres, 29 of them fashion, Sotheby's a few minutes south, and Bond Street station on Central, Jubilee and Elizabeth line services. Against a Mayfair hotel event space you gain continuous trading days and a street-facing window instead of a room hire with no retail function. Against a co-working venue or shared pop-up format you gain sole occupancy and a credible address for buyers and press. Against a cheaper East London unit you pay considerably more per sqm but reach a customer already spending at luxury price points. Brands at this stage typically find the numbers work only when trading revenue and press value are counted together, so model fit-out, staffing and stock with the budget calculator first.
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