Prime Retail Space Available on New Bond Street, Mayfair.
tl;dr
- Space
- 195 sqm (2,101 sq ft) of ground floor and basement retail space for rent on New Bond Street in Mayfair, Greater London, finished as a modern fitted shop with counters, fitting rooms and neutral wall surfaces. The two level layout gives selling floor at street level and private working space directly below.
- Best For
- Long run flagship pop-up store and market entry temporary retail trading, fashion showroom hire for wholesale appointments and buyer previews, press day venue and collection preview, product launch with cocktail reception for up to 200 guests, and showroom or sample sale runs using the installed till points.
- Standout Features
- Split ground and basement floorplate that separates the public selling floor from fittings, stock and private buyer appointments, with fitting rooms, counters, garment rails and a stock room already installed so the unit is move-in ready. Sound and video equipment, air conditioning and heating, a monitored security system, lift access between the two floors, kitchen facilities suitable for catering setup and on site parking are all in place, and the specification was checked on site by Fashion Week Venues.
- Location
- Bond Street Underground sits roughly four minutes on foot with Central, Jubilee and Elizabeth line services, Oxford Circus around seven minutes and Green Park around ten, putting Heathrow and Paddington arrivals at the door inside half an hour. This stretch of Mayfair W1 holds 39 stores within 600 metres including Dries Van Noten, Sonia Rykiel and Hugo Boss, with Sotheby's 260 metres south, so crews loading in and guests arriving both meet an orderly luxury retail run rather than tourist crowds, which is why brands book here for buyer facing formats.
- Availability
- Day rate is £1,120 (approximately €1,307) with a minimum rental period of 336 days and terms available up to 1,650 days, so this is a committed London run rather than a short week long booking. Allow eight to twelve weeks lead time, and note that the February and September London Fashion Week windows plus the Q4 gifting quarter are when Mayfair units at this level are locked in earliest.
- How to Book
- Enquire with your dates, activation format and fit-out outline and we reply within 24h confirming the calendar and a brief-based price for the full term. Permit paperwork, staffing and fit-out coordination are handled by our team with no charge until confirmed, so request availability for this New Bond Street unit now.
about this space
This premier retail space on New Bond Street in Mayfair encompasses a total area of 2,101 sq ft (195 sq m) spread across ground and basement levels. The modern design and spacious layout provide an excellent opportunity to showcase your brand's vision and offerings. The area is positioned among esteemed global brands, creating an ideal environment for attracting an affluent clientele. The space includes essential amenities such as internet connectivity, air conditioning, a security system, ample storage, fitting rooms, and sound and video equipment, ensuring a fully functional retail experience. It also offers comforts like heating, electricity, and kitchen facilities, making it suitable for diverse retail needs. This location serves as a significant destination for luxury shopping, surrounded by reputable names, creating a thriving setting for retail excellence. Seize this opportunity to establish your brand in a notable commercial space in one of London’s distinguished retail zones.
the fwv take
Ideal for flagship pop-up and brand activation projects over a long-term engagement, this New Bond Street space suits established brands ready to occupy a premium location with a commitment of nearly a year.
Its bifurcated layout — the ground floor for retail presentation and basement for stock and fittings — optimally supports brands planning a dynamic yet sophisticated retail experience.
With its prestige position amidst luxury neighbours, it's a strong match for mid-to-high-end fashion labels in ready-to-wear and accessories seeking valuable exposure in the Mayfair area, though shorter-term needs might be better served by other spaces in London.
To ensure availability, initiate the booking at least 8 to 12 weeks ahead, especially during peak periods like Fashion Week, and leverage our budget calculator to align financial goals with operational plans.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 195 sqm floor plan and amenities for Prime Retail Space Available on New Bond Street, Mayfair, then note the window you want in London. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €1343 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for London.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in London.
activation ideas
Long-Run Flagship Pop-Up Shop
This New Bond Street space is well-suited for a long-run flagship pop-up shop due to its 195 sqm area spread over ground and basement levels. The configuration includes fitting rooms and counters, allowing brands to begin selling immediately. Attracting an affluent clientele, the space hosts a ready-to-trade specification which supports effective market entry and flagship testing in Mayfair.
Fashion Showroom and Wholesale Appointments
As a fashion showroom, the bifurcated layout is optimal, with the ground floor providing space for collection previews and the basement offering a discrete area for private buyer meetings. The existing garment racks and fitting rooms minimize setup time, making it easy to arrange a polished presentation for your brand. For similar settings, consider spaces in London.
Press Day Venue or Product Launch
This space serves well as a press day venue or for product launches, supported by facilities like sound and video equipment and a kitchen for event catering. With a capacity of around 200 guests, the two-floor design accommodates diverse setup options, from seated presentations in the basement to product displays on the ground floor.
Cocktail Reception or Networking Event
For hosting a chic cocktail reception or networking event, this space supports around 200 guests, leveraging its central Mayfair location. The comprehensive amenities, including audio-visual equipment and convenient catering facilities, make it easy to manage intricate event logistics while ensuring a seamless guest experience.
Retail Experience or Showroom Sale
Brands wishing to create engaging retail experiences or showroom sales will find this location beneficial. Its immediate move-in readiness is facilitated by fitting rooms, counters, and a stock room, which allow for smooth, uninterrupted trading. For additional guidance, our point of sale and payments service can assist with setup and transactions.
Content Creation or E-commerce Shoot
The space's modern aesthetic with ample daylight on the ground floor provides an excellent backdrop for content creation or e-commerce shoots. Utilize the aesthetics of this prime location to enhance brand narratives. While the basement relies on installed lighting, its privacy suits product staging perfectly, making it a dual-purpose solution.
use cases
location
what's around
39 stores within 600 m, incl. Dries van Noten, Starbucks, Sonia Rykiel
brands nearby
- fashion stores
- 29
- jewellery & watches
- 8
- beauty
- 2
- galleries
- 4
- culture
- 1
- cafés
- 2
- restaurants & bars
- 9
- other retail
- 5
- Dries Van Noten60 m
- Newsmart90 m
- Starbucks90 m
- Greek Food110 m
- Handel & Hendrix130 m
- Sonia Rykiel130 m
the neighbourhood
Global luxury houses, fine jewellers, auction specialists, and the PR and buying offices that service them populate New Bond Street and its adjacent avenues. This area in Mayfair is known for its celebrated shopping establishments, with permanent flagship stores such as Dries Van Noten, Sonia Rykiel, Hugo Boss, and Agent Provocateur found within a short stroll. Just south lies Sotheby’s, a renowned auction house hosting numerous events, adding to the area’s cachet. Turning onto South Molton Street, you encounter contemporary fashion names like Maje, Sandro, and Pinko, among others. Above these high-end shopping avenues, press offices and appointment-only showrooms thrive, drawing international attention during pivotal fashion events. Our work in positioning brands in places like spaces in London reflects the significant influence and prestige these surroundings confer on established market players.
The primary motivation for choosing Mayfair over more affordable yet less prestigious London locales like Shoreditch or Hackney Wick is credibility by association. New Bond Street addresses immediately signal a brand's stature to editors and buyers, a judgment difficult to replicate elsewhere regardless of an exceptional build. Unlike the buzz of Soho or Covent Gardens' tourist-laden areas, Mayfair offers controlled elegance, where luxury retail thrives without the distraction of heavy tourism footfall. Convenient transport options like Bond Street station’s access make it accessible for international visitors, essential for scheduling buyer and press visits. However, this area is not for cost-cutting ventures: the surrounding clout comes at a price, with slow landlord approvals typical of Mayfair leases. For budgetary and logistical planning, pairing this location with structured venue sourcing ensures all expectations align from the start.
Arriving here for a buyer appointment feels orderly rather than theatrical, which is preferred by brands looking for discretion and refinement. The mornings remain languid until around ten, allowing deliveries to filter through Brook Street before the hustle of shopping begins. As the day progresses, a mix of keen private clients, hotel guests, and informed shoppers fills the avenue without haste, peaking between noon and four. The layout of the 195 sqm space, split between ground and basement levels, facilitates both public displays and private dealings, aligning well with the street's dynamic. However, Mayfair is not suited for high-volume impulse purchases; spontaneous walk-ins are moderate and deliberate, so brands that rely on massive street visibility would find locations like Oxford Street or Westfield more appropriate. We recommend using our ROI estimator to gauge the feasibility of the investment before committing.
getting here & street life
nearest transit
- Oxford Circusmetro262 m · 3 min
- Bond Streetmetro308 m · 4 min
- Bond Streetrail156 m · 2 min
- Oxford Street / John Lewisbus · 7425791 m · 1 min
- Oxford Circus Station / John Lewisbus · 72798111 m · 1 min
- New Bond Streetbus · 50279120 m · 2 min
street activity
high footfall.
40 places within 200 m · 44 stores · 11 cafés and restaurants · pedestrianised street
- within 200 m
- 40
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
Hanover Square is a green square in Mayfair, Westminster, south west of Oxford Circus where Oxford Street meets Regent Street. Six streets converge on the square which include Harewood Place with links to Oxford Street, Princes Street, Hanover Street, Saint George Street, Brook Street and Tenderden Street, linking to Bond Street and Oxford Street.
- Ronchini Gallery · 55 m
- Royal College of Chemistry · 77 m
- Statue of William Pitt the Younger · 99 m
- Winged Figure · 127 m
- Handel Hendrix House · 129 m
frequently asked
Yes, this New Bond Street unit is available for pop-up shops, and a long-run flagship pop-up is the format it handles best. The 195 sqm (2,101 sq ft) footprint across ground floor and basement is a working shop rather than a compact concept box, with counters, fitting rooms, garment rails and a stock room already in place so your brand can trade from day one. The minimum term of 336 days means this is a committed London retail run rather than a one week activation, so it suits market entry or a flagship test in Mayfair. In our experience with pop-up store bookings on this stretch of W1, brands that merchandise for selling rather than to fill square metres see the strongest return here.
who it suits
Brand Scale
This unit suits an established brand with a 20 to 150 person team, five or more years of trading, and either an existing UK wholesale account base or a London DTC audience already large enough to drive footfall on day one. The reason is structural: 195 sqm split across ground and basement is a working shop rather than a compact pop-up concept, and the minimum term runs close to a year, so it rewards brands planning a market entry or a flagship test rather than a fashion week venue booking measured in days. In our experience the profile that gets the most from this space is an international label opening its first standalone London door, or a mature British house stepping out of department store concession. Where we see mismatches is when a founder-led label with one collection and two staff takes a New Bond Street footprint and merchandises to fill square metres instead of to sell. Brands at that stage do better with smaller, shorter-term spaces in London.
Aesthetic Fit
The design language that holds up here is restrained luxury: ready-to-wear, fine jewellery, watches, leather goods, eyewear, prestige beauty, or a lifestyle concept built on a disciplined material palette. The modern shell, installed lighting, counters, garment rails and fitting rooms accept pale stone, warm timber, brushed brass or gallery-white minimalism without a heavy build, which matches the register set by Dries Van Noten, Sonia Rykiel, Hugo Boss and the eight jewellery neighbours within 600 metres. What does not work is graphic-led streetwear, value or discount retail, or a deliberately raw industrial fit-out using scaffold and exposed board. On this street a rough finish reads as underfunded rather than intentional, and the audience arriving from Sotheby's or Claridge's judges finish quality within seconds. Food-led concepts needing extraction are also poorly served by the basement-linked layout.
Best Use Cases
First choice is a long-run flagship pop-up shop or market-entry temporary retail space, because the fitting rooms, counters, stock room and security system support real trading rather than display alone. Second is a permanent-feel retail experience for a brand testing London before committing to a full lease, with the basement carrying stock and back of house. Third is a fashion showroom and wholesale appointment base, using the lower floor as a private buyer room and the ground floor for the collection preview. Fourth is a press day venue or product launch, supported by sound and video equipment, air conditioning and capacity for around 200. Fifth is a cocktail reception or networking event tied to a launch, with kitchen facilities and lift access easing catering. Sixth is a showroom or sample sale space, since till points and fitting rooms are already installed. Seventh is a content studio between selling periods, though usable daylight sits on the ground floor only. We usually pair a term this long with structured venue sourcing so the format is fixed before fit-out spend begins.
Budget Signal
This sits firmly in the upper tier of London short-term commercial space, priced as prime Mayfair retail with no meaningful discount for the basement portion. What the tier buys is adjacency that cannot be built: 39 stores within 600 metres, 29 of them fashion, Sotheby's a few minutes south, and Bond Street station on Central, Jubilee and Elizabeth line services. Against a Mayfair hotel event space you gain continuous trading days and a street-facing window instead of a room hire with no retail function. Against a co-working venue or shared pop-up format you gain sole occupancy and a credible address for buyers and press. Against a cheaper East London unit you pay considerably more per sqm but reach a customer already spending at luxury price points. Brands at this stage typically find the numbers work only when trading revenue and press value are counted together, so model fit-out, staffing and stock with the budget calculator first.
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