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shell — brooklyn

Spacious Industrial Loft Photo Studio with Full Kitchen.

tl;dr

Space
A 158 sqm (1,700 sq ft) industrial corner loft photo studio for hire in Bushwick, Brooklyn, with 12 foot ceilings, exposed brick walls, vintage wood flooring and southern exposure across the main floor. Vetted by Fashion Week Venues as a content studio and brand shoot location holding up to 160 guests.
Best For
Ecommerce and campaign photography with a crew of eight to fifteen, ongoing content studio production for social and video assets, food, beauty and homeware shoots using the working kitchen, press day venue or collection preview for a Brooklyn label, and creative workshops or masterclasses. All formats run on the same short-term rental basis.
Standout Features
A 198 sq ft working kitchen with two large prep and shoot surfaces, farmhouse sink and built in walnut butcher's block, plus a 200 sq ft furnished bedroom set and a 100 sq ft tiled bathroom with natural light. Also on site: hair and makeup vanity, props, backdrops, garment racks and fitting rooms, lighting and sound and video equipment, schedulable building freight elevator for load in, and an additional 1,500 sq ft studio across the hallway, all move-in ready.
Location
Morgan Avenue L train is roughly four minutes on foot and Jefferson Street L around nine minutes, in the Bushwick and East Williamsburg border district of Brooklyn. The immediate streets are low rise industrial blocks with kerbside loading, Blue Bottle Coffee 100 m away, Roberta's under 200 m, and vintage and independent fashion including 501 Vintage and Friends NYC within a five minute walk; enquire for crew parking details.
Availability
Day rate is USD 3,600 (approximately EUR 3,137) with a one day minimum, so brands can book by the day or by the week. Allow three to four weeks lead time in New York and six to eight weeks for September and February fashion week windows, when spaces at this address typically book first.
How to Book
Send your dates, crew size and shoot or activation brief and we reply within 24h with confirmed availability and a hold, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf. Request availability for this Bushwick loft now.
158 m²
1700 sq ft
brooklyn
US
$3,600 / day
per day
photo / video
2 use cases
in short
A 158 sqm (1,700 sq ft) industrial corner loft photo studio for hire in Bushwick, Brooklyn, with 12 foot ceilings, exposed brick walls, vintage wood flooring and southern exposure across the main floor. Vetted by Fashion Week Venues as a content studio and brand shoot location holding up to 160 guests. Best For Ecomme…
city
Brooklyn
area
158 sqm
day rate
$3,600 / day
postcode
use cases
photo shoot · video production · ecommerce shoot
included
Internet · Air Conditioning · Security System

about this space

Discover our 1,700 square foot industrial corner loft studio, ideal for photo and video productions. Located in Brooklyn, New York, this space features an impressive 12-foot ceiling, vintage wood flooring, and exposed brick walls, creating a distinctive backdrop for your creative endeavors. Enjoy a fully equipped kitchen encompassing 198 square feet, complete with two large surfaces for shooting and prepping, a farmhouse sink, a built-in walnut butcher's block, and an array of kitchen tools for your convenience. The loft also includes a 200 square foot bedroom designed for dynamic shoots, adorned with unique furnishings and ample lighting from its southern exposure. The 100 square foot bathroom is designed for privacy, featuring matching tile work and natural lighting. Additionally, our studio is well-equipped with various props, backdrops, and a vanity for hair and makeup needs. Please note, the loft is located on the fourth floor and is accessible by stairs, with the option of scheduling the building's freight elevator for productions. Inquire about our additional 1,500 square foot studio space available just across the hallway.

the fwv take

Treat this fourth floor Bushwick loft as a working content studio and multi-look brand shoot base rather than a walk-in temporary retail unit, because the 1,700 square feet is already divided into three finished environments, a main floor, a 198 square foot functioning kitchen and a 200 square foot furnished bedroom set, which means a crew of eight to fifteen can shoot campaign, ecommerce and social assets across a single day without a set build or a second location fee.

The corner footprint is what does the real work here, with southern exposure feeding daylight into both the main room and the bedroom set beneath 12 foot ceilings, so two lighting setups can run in parallel while the walnut butcher's block and farmhouse sink take care of tabletop, food and beauty product in the same booking.

Aesthetically this favours mid-scale contemporary and direct-to-consumer labels two to eight years old in denim, workwear, knitwear, leather goods, resale, ceramics or natural skincare, where exposed brick and vintage timber add narrative; luxury maisons working to strict colour-controlled backdrop guidelines will find the shell competes with the product, and should review other spaces in New York instead.

In our experience three to four weeks of lead time is enough for a standard shoot day, though the September and February windows fill first and want six to eight, and the one operational quirk to raise at enquiry is access, which is stairs by default with the building freight elevator bookable only in advance, so rails, cases and any dressing materials need to be sequenced into your activation timeline before the call sheet goes out.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 158 sqm floor plan and amenities for Spacious Industrial Loft Photo Studio with Full Kitchen, then note the window you want in Brooklyn. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €3141 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Brooklyn.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Brooklyn.

activation ideas

Editorial and Campaign Photo Shoot

This loft earns its rate on an editorial shoot because the corner footprint and southern exposure give you two usable daylight setups under 12 foot ceilings without renting a stage. A crew of eight to fifteen moves across the 1,700 sq ft comfortably, and props, backdrops and the hair and makeup vanity are already on the floor. What makes it work specifically is that exposed brick and vintage timber do the set dressing job for you, so budget goes into lighting rather than build.

E-commerce Shoot

A strong e-commerce shoot booking, because fitting rooms, garment racks, counters and a stock room are already installed and a full day of on-figure product capture needs almost nothing brought in. Brands running e-commerce shoots in lofts like this typically hold the main floor for on-figure work, use the 198 sq ft kitchen and walnut butcher's block for tabletop and flatlay, and keep boxed inventory in the stock room. Schedule the freight elevator with your call time so rails do not go up four flights.

Video Production

Works well for video because three finished environments sit on one floor, so a director can cover main room, 200 sq ft bedroom set and working kitchen in a single day without a company move. Sound and video equipment, lighting, power and air conditioning are on site, and the 12 foot ceilings take stands and overheads cleanly. The honest constraint is ambient noise: mornings on these industrial blocks bring trucks and roll gates, so schedule dialogue takes after ten.

Content Creation Day

This is the format the loft is built for, since three distinct looks plus the vanity and kitchen let a crew of six to ten bank weeks of social and site assets in one booking. In practice the wifi, heating and kitchen handle crew needs without an additional base camp, and the bedroom set gives you lifestyle frames the main floor cannot. Teams working monthly content cycles in Brooklyn often hold repeat dates here, so book early rather than reactively.

Creative Workshop or Masterclass

Adequate to good for a paid workshop or masterclass at 20 to 40 seated, with the 198 sq ft kitchen, two large prep surfaces and farmhouse sink doing real work for culinary, ceramics, styling or beauty sessions. Counters double as demonstration stations and wifi supports streaming or hybrid delivery. Keep numbers modest rather than pushing the 160 standing capacity, because guests arrive by four flights of stairs and that shapes how a paying audience experiences the first five minutes.

Invite-Led Sample Sale

This is a credible sample sale space provided you bring your own list, since fitting rooms, garment racks, counters and a stock room are already in place and the fourth floor gives you a private, controlled environment. Sixty to ninety guests across a rolling two or three day window is the comfortable ceiling. Our retail staffing team places fitting room assistants and till staff who know the stair and freight access quirks, which matters more here than in a ground floor unit.

Seasonal Showroom and Wholesale Appointments

Works well as an appointment-only showroom rental, because corner daylight flatters product and the racks, fitting rooms and counters mean a collection preview needs very little added. In practice fifteen to twenty five buyers across a day in scheduled blocks is the right rhythm, with the bedroom set useful as a private review corner. The tradeoff is distance from Manhattan buyer hotels, so send a car for key accounts and confirm arrival details by text before each wholesale appointment.

Press Day and Collection Preview

Viable as a press day venue for a Brooklyn based label, with the loft aesthetic doing the storytelling and the vanity area available for on-site fittings and shots. Plan for thirty to fifty editors and stylists across staggered slots rather than one open window, and put a greeter at street level because the building reads as a working loft. If step-free access is a requirement for your guest list, we will arrange a supervised elevator window or source alternative spaces in New York.

Influencer Event and Content Session

This suits an influencer format better than most raw studios, because guests get three ready-made backdrops and can shoot their own assets without a set build. Forty to sixty across an afternoon works; the kitchen handles catering and drinks prep in place of a hired bar, and the bedroom set becomes the queue-free content corner. We brief talent and manage deliverables through our influencer marketing team, and the local coffee and restaurant density covers overflow hosting within two hundred metres.

use cases

photo shootvideo productionecommerce shootcontent creationcreative workshopworkshop

location

plotting…
brooklyn·40.7061° · -73.9354°

what's around

10 stores within 600 m, incl. Blue Bottle Coffee, 501 Vintage, Friends NYC

brands nearby

Blue Bottle Coffee501 VintageFriends NYCMary Meyer ClothingCubeSmartZero Waste DanielTomahawk SalonBeacon's ClosetCloak & RazorJarontiquesACME BrooklynCult Party
fashion stores
6
beauty
2
design & interiors
2
galleries
1
culture
6
hotels
2
cafés
6
restaurants & bars
19
other retail
16
  • Blue Bottle Coffee100 m
  • Nova Hotel170 m
  • 501 Vintage170 m
  • Brooklyn Natural170 m
  • The Ear170 m
  • The Bone Museum180 m

the neighbourhood

Ecommerce content teams, still life photographers, prop stylists, set builders and small independent labels with in house sample rooms are the working population of this stretch of Bushwick, and they define how the blocks between Morgan Avenue and Bogart Street actually operate. The loft buildings along Bogart, Ingraham, Harrison Place and Johnson Avenue hold everything from fabrication workshops and grip rental to one person knitwear studios, with 56 Bogart anchoring the gallery side and Amos Eno, Eyebeam and Wendy's Subway carrying the art and publishing end. Street level fashion here is independent rather than corporate: Friends NYC, Mary Meyer Clothing, 501 Vintage, Zero Waste Daniel's atelier and Beacon's Closet are all inside a five minute walk, alongside 567 Framing and Cleo's Yarn Shop for the practical needs of a production day. In our experience placing brands in this neighbourhood, the real advantage is density of trade. Your stylist, your framer, your electrician and your caterer are all within the same square kilometre, which is why so many teams building a shoot schedule across spaces in New York settle here instead of crossing the river twice a day.

Brands choose this side of Bushwick because the money buys three or four times the usable production area of SoHo, Tribeca or the Meatpacking District, and because nobody on these blocks objects to a truck at the kerb, a lighting cart on the pavement or a twelve hour build. Compared with the Williamsburg waterfront around Wythe and North 6th, where rents and hotel adjacency now price like Manhattan, or Chelsea and the Lower East Side where loading becomes a permit conversation before it becomes a production conversation, this area gives you freight access, tolerant neighbours and a genuine industrial shell with brick and timber already in frame. The honest tradeoff is distance from the press and buyer hotel clusters, which sit in Manhattan. An editor coming from Midtown faces a twenty minute L ride from Union Square to Morgan Avenue or a car booking that costs you goodwill in bad weather. Local rooms are limited to the Bogart Hotel and Nova Hotel, both workable for crew and not what a luxury client expects. What we consistently hear from brand teams who activate here is that the square footage justifies the journey for production, less so for guest heavy formats, and most run the numbers through our budget calculator before signing.

Arriving on this block feels industrial and deliberately unglamorous, which suits the work rather than the audience. Mornings are trucks, roll gates going up and a queue at SEY Coffee and Blue Bottle by nine, with crews moving stands and garment rails along the pavement. Midday is quiet and functional, late afternoon brings studio people out toward Roberta's and Momo Sushi, and evenings shift to bar and club traffic near 3 Dollar Bill and Rose Gold. The building reads as a working loft rather than a venue, so a press day or buyer appointment here needs clear signage, a greeter at the door and a text confirmation on arrival. Fourth floor access matters practically: stairs by default, freight elevator by advance booking, which our production and build team schedules alongside load in. The honest limitation is visibility. This neighbourhood is not suited to walk-in retail or spontaneous discovery, because there is no passing consumer footfall to convert and a temporary retail concept relying on street presence will underperform badly. Treat this address as a content studio and appointment only showroom space, not a shopfront.

getting here & street life

nearest transit

  • Morgan Avenuemetro229 m · 3 min
  • Montrose Avenuemetro412 m · 5 min
  • Grand Streetmetro792 m · 10 min
  • Johnson Avenue & White Streetbus · B60145 m · 2 min
  • Johnson Avenue & Morgan Avenuebus · 305002284 m · 4 min
  • Morgan Avenue & Harrison Placebus · B60295 m · 4 min

street activity

high footfall.

15 places within 200 m · 26 stores · 25 cafés and restaurants

within 200 m
15
within 400 m
60
within 600 m
60

the neighbourhood

The McKibbin Street Lofts are two opposing loft buildings in East Williamsburg, Brooklyn. They share similar features, such as 5 floors. The apartments range in size from 400 to 2500 square feet. Approximately 400 tenants live in the two buildings.

  • Blanca (restaurant) · 192 m
  • Roberta's · 208 m
  • Industrial Complex at 221 McKibbin Street · 282 m
  • Eyval · 285 m
  • Morgan Avenue station · 290 m

frequently asked

Yes, but only as an appointment-based pop-up rather than a walk-in shop. This 1,700 sq ft loft sits on the fourth floor of a working industrial building in Bushwick, Brooklyn, so there is no street presence to convert passing traffic and no shopfront window. Brands who run temporary retail here successfully invite their own list, promote the dates in advance and treat the loft as a private sample sale or collection preview with fitting rooms and garment racks already in place. In our experience handling bookings at addresses like this, a pop-up shop relying on spontaneous discovery underperforms badly on these blocks, while an invite-led two or three day sample sale performs well because the same audience is already in the neighbourhood. If your brief genuinely needs footfall, tell us and we will point you toward ground floor options when you enquire.

who it suits

Brand Scale

This 1,700 sq ft Bushwick loft suits a brand with a 5 to 30 person team, 2 to 8 years of trading, and a content calendar that runs monthly rather than seasonally. In our experience the profile that gets the most from this space is a DTC or hybrid wholesale label producing its own ecommerce imagery, lookbooks and social content in house, plus small food, homeware or beauty brands who need the 198 sq ft working kitchen with farmhouse sink and walnut butcher's block. The corner layout, 12 foot ceilings and southern exposure give a crew of 8 to 15 room to work without renting a stage. Where we see mismatches is when a global house books this for a full press week and finds the fourth floor stair access and freight elevator scheduling too restrictive for heavy build, or when a solo founder books it for a single flatlay day and pays for square footage they never enter. Brands needing 3,000 sq ft or step free ground floor access should look at other spaces in New York before enquiring here.

Aesthetic Fit

Textural, warm and lived in brands read best here: exposed brick, vintage wood flooring and walnut surfaces flatter denim, workwear, knitwear, leather goods, vintage and resale, natural skincare, ceramics and food led product. The 200 sq ft bedroom set with its own furnishings gives an immediate editorial or lifestyle narrative without a build, and the vanity area handles hair and makeup on the same floor. What does not work is high gloss minimalism. If your brand identity depends on seamless white cyc walls, mirror finishes, cool clinical lighting or a gallery blank canvas, the brick and timber will fight your product in every frame and you will spend the day flagging and covering. Luxury houses with strict material guidelines and colour controlled backdrops should treat this as a location rather than a neutral studio. Brands unsure how far to push the raw shell should scope it through concept and direction first.

Best Use Cases

First choice is ecommerce and campaign photography, because the corner exposure, 12 foot ceilings, lighting kit, garment racks and fitting rooms cover a full shoot day with no external hire. Second is content studio work for social and video, where the sound and video equipment, three distinct room sets and stock room let a small crew capture weeks of assets in one booking. Third is a food, beauty or homeware production using the working kitchen with its two large prep and shoot surfaces. Fourth is a press day or collection preview for a Brooklyn based label, with fitting rooms and racks already in place and the freight elevator available for delivery. Fifth is a creative workshop or masterclass, supported by the 160 person capacity, kitchen and wifi. Sixth is a small brand presentation or intimate launch dinner using the loft as a hosted setting. Seventh is a compact sample sale, though the stair access limits volume.

Budget Signal

This sits in the upper mid tier for Brooklyn creative space and reads as fair value rather than a bargain. Compared with a bare Manhattan daylight studio at similar money, you are getting three finished environments, a working kitchen, a bathroom, props, backdrops and a hair and makeup vanity, which removes set build, prop hire and location fees from the budget line. Against a hotel event room it wins on production freedom and character. Against a co-working or shared pop-up format it costs more but gives you exclusive use and a clean shoot environment with no third party traffic. Brands at this stage typically find the true saving appears when they consolidate two or three separate hire days into one booking, and the option on the 1,500 sq ft studio across the hall makes larger productions viable. Model the full day rate against build savings using our budget calculator before committing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c