Unique Ground Floor Retail Space with Creative Features.
about this space
This distinctive ground floor shop front offers a blend of exposed brick walls and polished concrete floors, complemented by a large window facing the street. The space includes access to shared bathrooms and a kitchenette located upstairs, both of which receive weekly cleaning services. Designed to enhance creativity, the environment is supported by an array of amenities including internet, air conditioning, a security system, and a stock room. Additional features include counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, and parking options. An elevator is also available for convenience. With excellent transport options, including tram, bus, and train services, this space is ideally situated just meters from Smith Street, providing potential for various retail, studio, or gallery uses.
the fwv take
The ground floor location is superb for a pop-up store or retail activation that targets Melbourne's creative and artistic clientele, due to the space's expansive window ensuring high visibility from the street.
Exposed brick walls and polished concrete floors create an industrial aesthetic that perfectly supports fashion presentations and art-inspired product launches.
This space suits mid-scale to boutique fashion and lifestyle brands that prioritize creative expression and detail-oriented design in their activations, aligning with the unique atmosphere of Collingwood.
In our experience, securing a spot during Collingwood's cultural peaks requires early booking, so we advise brands to schedule activations in advance, especially around major community events when spaces fill swiftly.
what's included
- Exposed brick walls
- polished concrete floors
- large window to the street
- access to communal bathrooms
- kitchenette
- great neighbours
- creative environment
- internet
- air conditioning
- security system
- stock room
- counters
- fitting rooms
- garment rack
- lighting
- furniture
- sound & video equipment
- electricity
- heating
- parking
- elevator
- kitchen
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 63 sqm floor plan and amenities for Unique Ground Floor Retail Space with Creative Features, then note the window you want in Collingwood. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €93 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Collingwood.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Collingwood.
activation ideas
Pop-Up Shop
This space is well-suited for temporary retail experiences, with its large street-facing window maximising visibility and drawing in pedestrian traffic. At 63 sqm, it offers a flexible layout that accommodates diverse product displays, aided by amenities like internet, garment racks, and fitting rooms. Point of sale and payments support would streamline transactions for short-term operations.
Art Exhibition or Gallery Showing
Ideal for art exhibitions, the combination of exposed brick and polished concrete flooring provides an industrial yet creative backdrop for showcasing artworks. The space can comfortably host smaller crowds for intimate viewings and discussions, leveraging its creative ambience and excellent natural lighting from the large window to enhance the art presentation.
Product Launch
This space is optimal for launching new collections or products, providing an industrial aesthetic that enhances the thematic presentation of fashion and lifestyle brands. The visibility from Smith Street, combined with interior lighting and sound equipment, facilitates an engaging launch atmosphere. Those interested can explore our spaces in Melbourne for even more options.
Brand Activation
With amenities catering to immersive experiences, this space supports brand activations that aim for deep audience engagement. The sound and video equipment, alongside a prominently placed street window, allow dynamic setups that capture attention and foster interaction from Collingwood's vibrant community.
Press Event
The space's creative features make it suitable for hosting press events where a brand seeks to create a distinctive narrative against a unique backdrop. With ample parking and excellent public transport links, the location is conveniently accessible for media professionals, making it an attractive choice for unveiling new initiatives or products.
Photo Shoot
This environment offers an exceptional setting for editorial or fashion shoots with its combination of exposed brick, polished floors, and natural light. Its full suite of layout options, including fitting rooms and electricity access, caters to the operational needs of a productive shoot day.
Workshop or Creative Workshop
A perfect setting for interactive workshops, this space encourages creative participation with its inspiring aesthetic. Utilizing its furniture, sound, and video equipment, brands can foster a collaborative environment that allows for hands-on activities and meaningful exchanges among participants.
Influencer Event
Hosting an influencer event here capitalizes on the distinctive and trendy environment that Collingwood offers. With features like stylish interiors and excellent connectivity, influencers can capture engaging content that enhances brand visibility and reach. You can also count on influencer marketing services for wider promotional impact.
use cases
location
the neighbourhood
Collingwood consistently draws brands with a creative and rebellious soul, making it a hotspot for forward-thinking fashion labels, dynamic art galleries, and inventive concept spaces. Streets like Smith Street and Peel Street have become synonymous with cutting-edge design studios and independent boutiques that redefine subculture and style. In our experience activating brands here, we've found it to be a fertile ground for those wishing to tap into Melbourne's artistic scene, with spaces that feel both industrially raw and creatively rich — perfect for pop-up shops, showroom presentations, and artistic brand launches. You can explore other spaces in Melbourne for a broader taste of what's on offer.
The appeal of Collingwood lies primarily in its ability to offer a unique cultural vibe compared to Melbourne's more polished counterparts like the CBD or Southbank. While those districts provide undeniable exposure and foot traffic, Collingwood compensates with a sense of creative authenticity and a more relaxed, engagement-friendly atmosphere. Brand teams we work with frequently appreciate the cost-effectiveness this neighborhood offers, particularly suitable for events that prioritize targeted engagements over sheer volume. The integration of accessible transport modes ensures that the area remains within easy reach for locals and international visitors alike. For more targeted brand strategies, our activation service provides an insider's guide to maximizing impact in this area.
On arrival at this distinctive ground floor locale on Smith Street, you'll immediately notice the authentic street culture that makes it stand out in Collingwood. Mornings bring a routine calm, filled with the gentle buzz of creative professionals and barista-bound locals, while afternoons pulsate with the energy of art lovers and cultural explorers. This atmospheric change complements carefully curated brand activations and tailored events, offering a perfect venue for brands needing a genuine connection with their audience. However, it is noteworthy that this space does not cater to brands in need of high-pass-by traffic or immediate visibility — bulk tourist retail logistics might be better suited to central city spaces. For those ready to delve deeper into what Collingwood offers, our venue sourcing service can identify the right match for your brand's unique needs.
getting here & street life
nearest transit
- Stop 18: Hodgson Streettram · 18150 m · 2 min
- Stop 19: Johnston Streettram · 19185 m · 2 min
- Stop 17: Charles Streettram · 17353 m · 4 min
- Stop 20: Rose Streettram · 20419 m · 5 min
- Stop 20: Keele Streettram · 20430 m · 5 min
- Stop 16: Peel Streettram · 16508 m · 6 min
the neighbourhood
Smith Street is a street in inner northern Melbourne, running north from the city proper and separating Fitzroy from Collingwood.
- The Tote Hotel · 211 m
- Russian House (Melbourne) · 225 m
- Collingwood, Victoria · 298 m
- Backwoods Gallery · 303 m
- St Mark's Anglican Church, Fitzroy · 314 m
frequently asked
Yes, this ground floor retail space in Collingwood is available for pop-up shops. With its exposed brick walls and polished concrete floors, it offers a creative and inviting atmosphere suitable for brand activations that wish to engage with the local artistic community. The space's large window facing the street provides excellent visibility, making it ideal for short-term retail purposes. You can browse all spaces
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