Versatile 245 sqm Event Space in Shanghai.
about this space
This multi-functional event space spans 245 square meters (2,637.16 square feet) and features a ceiling height of 4.6 meters (181 inches). Its flexible design makes it suitable for a variety of projects and events. The space can also be combined with other areas on the same floor, offering a total of 1,981 square meters (21,323 square feet) for larger gatherings. Essential amenities include internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen. Catering and event production can be arranged to meet your needs. Contact us for more details.
the fwv take
Take this address for an evening product launch or a multi-day temporary retail run, because a 245 sqm basement floorplate carrying 4.6 metre ceilings, a 260 person occupancy and installed sound, video and lighting behaves like a black box stage rather than a shell you have to build from nothing.
The real differentiator is combinability paired with back of house: this section sits on a floor totalling 1,981 sqm, so buyer appointments can run in the 245 sqm core early in the week and expand across adjoining areas for a large reception later, while the elevator, stock room, fitting rooms and on site parking mean crew, rails and stock arrive without a street level loading scramble, which is why we usually pair it with our production and build team.
Aesthetically it suits established mid market to premium labels in technical outerwear, minimal sportswear, footwear, beauty, eyewear or design led lifestyle, brands mature enough to hold a China entity or distributor and confident enough to build their world from light and projection; heritage ateliers, bridal and daylight dependent fine jewellery will fight this room, and we would say so before you enquire.
Operationally, Huamu is Pudong expo territory roughly 460 metres from the Shanghai New International Expo Center, so weeks colliding with major trade cycles lock out first and in our experience eight to ten weeks of lead time is the realistic minimum for those windows, while the one day minimum lease makes off cycle sample sales and content shoots genuinely easy; the ten minute walk to Longyang Road metro means guest transport needs planning into your activation timeline from the start.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 245 sqm floor plan and amenities for Versatile 245 sqm Event Space in Shanghai, then note the window you want in Shanghai. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Shanghai.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Shanghai.
use cases
location
what's around
3 stores within 600 m, incl. 证大喜玛拉雅中心, Délifrance, 星巴克
brands nearby
- fashion stores
- 1
- department stores
- 2
- hotels
- 1
- cafés
- 8
- restaurants & bars
- 2
- other retail
- 7
- 证大喜玛拉雅中心70 m
- Maan Coffee90 m
- Délifrance120 m
- 星巴克200 m
- 星巴克240 m
- Plus乐坊260 m
getting here & street life
nearest transit
- 龙阳路metro794 m · 10 min
- 芳甸路梅花路bus15 m · 1 min
- 梅花路芳甸路bus175 m · 2 min
- 梅花路石楠路bus234 m · 3 min
- 樱花路银霄路bus312 m · 4 min
- 银霄路梅花路bus454 m · 6 min
street activity
steady footfall.
4 places within 200 m · 10 stores · 10 cafés and restaurants
- within 200 m
- 4
- within 400 m
- 13
- within 600 m
- 20
the neighbourhood
- Huamu Road station · 76 m
- ChinaJoy · 460 m
- Shanghai New International Expo Center · 460 m
- Century Park station (Shanghai Metro) · 723 m
frequently asked
Yes — Versatile 245 sqm Event Space in Shanghai is a vetted pop-up ready space in Shanghai, 245 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits established mid-market and premium brands with a 20 to 150 person team, a China entity or a local distributor already in place, and either a wholesale network or an existing Tmall or WeChat customer base. At 245 sqm across a basement mall floor in Pudong's Huamu district, with the option to combine into 1,981 sqm on the same level, the operational logic is scale flexibility rather than street presence. Brands at this stage typically find they need the stock room, fitting rooms, counters and garment racks that come built in, because a 245 sqm floorplate only earns its keep when it is holding real inventory or real guest volume, and the occupancy figure of around 260 people tells you which. Where we see mismatches is when a two person independent label books this footprint for a first market test: the room reads empty, and the fit-out cost to fill it outweighs the sales. Equally, a global house planning a 600 plus guest launch should be booking the combined floor from the outset rather than this section alone. If you are unsure which bracket you fall into, our budget calculator will tell you fast.
Aesthetic Fit
Clean, contemporary and lighting-led aesthetics work best here: minimal sportswear, technical outerwear, contemporary womenswear, beauty, eyewear, footwear, and design-forward lifestyle or electronics. The 4.6 metre ceiling in a basement mall shell gives you a controlled black-box environment, which means light, projection, LED and modular set build carry the entire visual story without daylight interference or heritage detailing to work around. Sound and video equipment is already installed, so audio-visual heavy brand worlds land cleanly. What does not work is any brand whose identity depends on natural light, period architecture, street-facing windows or a townhouse atmosphere. Artisanal heritage labels, bridal, fine jewellery relying on daylight sparkle, and slow luxury narratives built on old-world interiors will fight this room rather than use it. Brands in that category are better served by a converted historic space, and we would redirect them at the sourcing stage rather than let them build against the architecture.
Best Use Cases
First choice is a product launch or brand activation with a cocktail reception, because the 260 person occupancy, kitchen, in-house catering arrangement, sound and video kit and parking handle a full evening programme without external hire. Second is a multi-day pop-up store or temporary retail space, supported by counters, fitting rooms, garment racks, stock room and mall footfall from the adjacent 证大喜玛拉雅中心 and surrounding cafe cluster. Third is a wholesale showroom rental or press day venue, where the combinable floor lets you separate a buyer appointment zone from a press and content area. Fourth is an art exhibition or gallery showing, suited to the 4.6 metre ceiling and controllable lighting. Fifth is a content studio booking, given the blackout conditions and elevator access for equipment. Sixth is a sample sale, where the stock room and single-day minimum lease make short runs viable. Seventh is a corporate event or team offsite, practical given metro access at Huamu Road and proximity to the Shanghai New International Expo Center. For multi-format runs we handle scheduling through our activation service.
Budget Signal
This sits in the accessible to mid tier for Shanghai event and retail space, meaningfully below equivalent square metreage on Nanjing West Road, Huaihai Road or in a Jing'an flagship corridor. You are trading prime street visibility for included infrastructure, and for many brands that trade is correct: internet, air conditioning, heating, security system, lighting, furniture, sound and video, kitchen, elevator and parking are already in place, which removes a substantial line from the production budget. Compared with a five star hotel ballroom in Pudong you get far more freedom on set build and branding with no food and beverage minimum imposed on you. Compared with a co-working event room you get real retail fixtures and genuine ceiling height. Compared with a shared pop-up concept you get exclusive control of the room and the option to scale into 1,981 sqm. In our experience the profile that gets the most from this price tier is a brand prioritising guest experience and content output over passing footfall, and it is worth benchmarking against other spaces in Tokyo if your Asia launch calendar covers both markets.
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c