Versatile Event Space in Mile End.
about this space
The Emerald is a distinguished venue situated on Park Avenue, offering a unique and versatile space for a variety of events, including photoshoots, parties, corporate gatherings, galas, live concerts, and private dinners. The open layout is complemented by a front bar and a rear capsule room that exudes a salon atmosphere. The venue is fully furnished and dynamic, with kitchen access available upon request, making it an ideal backdrop for any occasion. The Emerald is equipped with essential amenities, including internet, air conditioning, security system, stock room, counters, fitting rooms, garment rack, lighting, sound and video equipment, electricity, heating, parking, elevator, lounge, and CCTV.
the fwv take
The Emerald earns its keep as an evening launch party or cocktail reception venue, because a licensed front bar, a 290 person occupancy and an already installed lighting, sound and video rig let you programme a complete brand activation on a CA$1,800 day rate without commissioning a build.
What makes this Park Avenue address work for that format is the two-zone plan: 279 sqm of open floor absorbs a standing crowd and a bar service line without pinch points, while the rear capsule room reads as a salon and quietly doubles as a seated appointment corner, a press day nook or a second camera set-up, and because the venue sits below street level you control the light absolutely, which is why it also performs as a one-day content studio.
Aesthetically it is a basement bar rather than a gallery shell, so it suits mid-scale contemporary labels roughly three to ten years into trading with a nocturnal, texture-led identity: streetwear, denim, footwear, eyewear, fragrance and music-adjacent apparel, with bilingual retail staffing doing real work on the door and the fitting rooms; minimalist ready-to-wear houses and daylight-dependent beauty brands should look elsewhere, since neutralising this room costs more than it returns.
In our experience Mile End dates move fastest for late August through October, when the city's fashion and live music calendars overlap and the neighbouring Fairmount and Rialto crowds are already circulating, so enquire eight to ten weeks ahead, confirm kitchen access in writing because it is granted on request rather than included, measure your largest rail against the basement elevator before you commit, and build your run against our activation timeline given that guest list rather than passing footfall will fill this room.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Lounge
- Wifi
- CCTV
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 279 sqm floor plan and amenities for Versatile Event Space in Mile End, then note the window you want in Montréal. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €1116 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Montréal.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Montréal.
use cases
location
getting here & street life
nearest transit
- du Parc / Saint-Viateurbus · 51576159 m · 2 min
- Saint-Viateur / du Parcbus · 51577178 m · 2 min
- du Parc / Fairmountbus · 51673232 m · 3 min
- Collège Français (Fairmount / de l'Esplanade)bus · 53848268 m · 3 min
- Saint-Urbain / Saint-Viateurbus · 51624334 m · 4 min
- Saint-Viateur / Saint-Urbainbus · 51623357 m · 4 min
the neighbourhood
Théâtre Fairmount is a music venue in Montreal, Quebec, Canada located at 5240 Park Avenue in the Mile End district.
- St-Viateur Bagel · 188 m
- Collège Français (Montreal) · 248 m
- Church of St. Michael and St. Anthony · 329 m
- Fairmount Bagel · 410 m
- Rialto Theatre (Montreal) · 422 m
frequently asked
Yes, The Emerald is available for pop-up shops, though it performs best as a ticketed or invite-led pop-up rather than a walk-in retail unit. The 279 sqm basement floor on Park Avenue already has counters, fitting rooms, garment racks and a stock room installed, so a temporary retail set-up here is close to move-in ready. Because the venue sits below street level in Mile End, brands running this format typically drive traffic through mailing lists, local press and Instagram rather than relying on passing footfall on Park Avenue. In our experience with basement bar venues in Montréal, the strongest results come from a sample sale or capsule drop paired with an evening launch, so the same build works twice.
who it suits
Brand Scale
This space fits mid-sized brands with a 10 to 40 person team, roughly 3 to 10 years of trading, and enough budget to program a room rather than simply occupy it. At 279 sqm with a 290 person occupancy, a front bar, a rear capsule salon room, and full furniture, lighting and sound already in place, The Emerald is built for a brand that needs one large evening moment or a multi-day production, not a quiet retail till. Brands at this stage typically find the venue works because the fit-out cost is largely absorbed by what is already installed, which means the spend goes into guests, content and staffing. Where we see mismatches is when a two person label with no mailing list books a 290 capacity basement venue and then struggles to fill it, or when a global house wants a street-facing flagship footprint. This is a bar-format venue below ground level, not a temporary retail space with passing trade, and a brand relying on walk-in footfall on Park Avenue will be disappointed. Consider spaces in Montréal at street level if walk-in conversion is the primary metric.
Aesthetic Fit
Brands with a nocturnal, atmospheric, texture-led identity will read best here: streetwear and skate labels, denim, footwear, eyewear, fragrance, jewellery, music-adjacent apparel, and any Montréal or Mile End brand whose story is tied to nightlife and local culture. The bar frontage, salon-style capsule room and dark basement envelope hold moody lighting, projection and layered set dressing without fighting the product. Colour-saturated and print-heavy collections pop against the existing shell, and the fitting rooms and garment racks mean apparel can be tried and sold in the same room as the party. What does not work is minimalist white-cube positioning. A quiet ceramics label, a clean Scandinavian ready-to-wear house, or a skincare brand built on natural daylight will spend heavily to neutralise the venue and still lose the flat, even light their imagery depends on. In our experience the profile that gets the most from this space leans into the room instead of covering it, often with a short concept and direction phase to lock the visual language before build.
Best Use Cases
First choice is a launch party or cocktail reception: the front bar, lounge, sound and video equipment and 290 capacity make this a turnkey evening brand activation with almost no build. Second choice is a content studio or photoshoot and video production booking, since the fully furnished layout, installed lighting rig and two distinct room characters give a crew multiple set-ups in one day. Third choice is a sample sale, where counters, stock room, fitting rooms and garment racks cover the full operational chain and the elevator plus parking simplify stock delivery. Fourth is a press day or collection preview, using the rear capsule salon for seated wholesale appointments while the main room holds the full range. Fifth is a private dinner or industry supper with kitchen access on request. Sixth is a corporate or partner event, and seventh a live performance tie-in given the Théâtre Fairmount and Rialto Theatre are both within a few minutes on foot.
Budget Signal
This sits in the mid tier for Montréal and represents strong value per square metre for Mile End, one of the city's most credible creative neighbourhoods. Compared with a downtown prime commercial unit, a brand here pays materially less and gains a fully furnished, technically equipped room, which removes most of the AV hire, furniture and lighting line items that usually inflate a raw shell budget. Against hotel event spaces, it is more affordable and far less corporate in feel, with no food and beverage minimum imposed by the property. Against co-working venues and shared pop-up formats, it costs more but delivers exclusive use, real capacity, and a distinct identity guests remember. The one-day minimum also means a brand can test a single evening before committing to a longer run. Run the numbers against comparable cities with the budget calculator before you shortlist.
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c