Versatile Ground Floor Space for Art and Fashion Events.
about this space
This exceptional ground floor space spans 2,200 square feet (204 square meters) and features impressive 16-foot (488 centimeter) high ceilings, hardwood flooring, and large street-facing picture windows, making it ideal for visibility and display. The venue is particularly suited for art exhibitions, accommodating large artworks, as well as fashion shows, art seminars, workshops, and discussions. Located at the intersection of 6th Avenue and 25th Street, this space is conveniently situated near multiple subway stations and is in close proximity to the neighboring Renaissance Hotel. Additional support services for cleaning, painting, IT and network access, and security setup are available. An additional 1,500 square feet of fully renovated cell space may be rented separately or combined with the main floor for an added charge.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
- CCTV
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 204 sqm floor plan and amenities for Versatile Ground Floor Space for Art and Fashion Events, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €3137 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
use cases
location
what's around
7 stores within 600 m, incl. Goodwill, Oasis Nails & Spa, European Wax Center
brands nearby
- fashion stores
- 2
- jewellery & watches
- 1
- beauty
- 3
- department stores
- 1
- culture
- 1
- hotels
- 5
- cafés
- 9
- restaurants & bars
- 18
- other retail
- 20
- Goodwill40 m
- Luz Shoe Repair50 m
- Olympia Finest Deli50 m
- Storehouse50 m
- Fairway Market80 m
- Newsstand110 m
the neighbourhood
Independent designers, art dealers, accessory labels and production companies make up the working population of these blocks, and most of them operate out of the old Ladies' Mile loft buildings that line Sixth Avenue between 23rd and 28th Streets. Within a three minute walk you have the Showplace Antique and Design Center on West 25th, the weekend Chelsea Flea vendors who set up on the same street, the Museum at FIT at Seventh and 27th, and the jewellery and trim suppliers scattered along the 25th to 29th Street corridor toward the Garment District. Photo studios and casting agencies occupy upper floors here in numbers that surprise people who only know the area from street level, and PR offices cluster east toward Broadway and Madison Square Park. In our experience placing brands in this part of Manhattan, the tenant mix skews toward people who need a working showroom space rather than a shop window, which is exactly why a 2,200 sqft ground floor gallery with 16 foot ceilings gets booked here rather than sitting empty.
Cost per square foot is the honest headline reason brands choose this stretch over SoHo, Tribeca or the Meatpacking District, and the second reason is proximity to where press and buyers actually sleep during market weeks. You are next door to the Renaissance, a short walk from the Hilton New York Fashion District, and inside a ten minute cab ride of the Ace and NoMad hotel cluster on Broadway in the high 20s. Transport is genuinely strong for international visitors, with the F and M at 23rd and Sixth, the 1 at Seventh, the N, R and W at Broadway, the 6 at Park Avenue South and PATH trains at 23rd Street. What you give up compared with Wooster Street or Gansevoort Street is prestige adjacency and organic luxury shopper traffic, both of which matter if your activation depends on being seen by tourists. What you gain is space, ceiling height, loading access and a budget that leaves room for build, which is where our venue sourcing team usually steers brands running press days, buyer appointments and multi day fashion presentations rather than consumer retail theatre.
Arrival at the Sixth Avenue and 25th Street corner is straightforward and unglamorous in a way that works well for appointment based formats. The avenue is wide, cabs and black cars can pull up without drama, and the street facing picture windows read clearly from the opposite sidewalk even in flat winter light. Mornings bring commuter volume moving north toward the office buildings in NoMad and the Garment District, lunchtime fills the delis and Starbucks locations at 24th and 27th, and the pace drops noticeably after seven in the evening, which is useful for private views and invite only dinners. Weekends are quieter apart from flea market crowds on 25th itself. What we consistently hear from brand teams who activate here is that the block feels commercial and functional rather than decorative, and production crews appreciate that. Be clear on the limitation: this is not a walk in luxury retail address. The passing footfall is commuters, value shoppers heading to Burlington and Best Buy, and neighbourhood residents, so if your model depends on spontaneous browsing rather than a driven guest list, model that honestly in the ROI estimator before committing, or compare against other spaces in New York with heavier consumer traffic.
frequently asked
Yes — Versatile Ground Floor Space for Art and Fashion Events is a vetted pop-up ready space in New York, 204 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits established mid-market and upper contemporary brands with a 15 to 60 person team, five or more years of trading, and an existing wholesale book or a DTC business turning over roughly $5m to $40m annually. At 204 sqm on a single ground floor with 488cm ceilings, it is large enough to run a seated show, a full buying showroom with fitting rooms and garment racks, and a back of house stock room at the same time, which is exactly the operational load a brand with multiple categories and a real sales team needs during New York Fashion Week. The three day minimum and the option to add 1,500 sqft of adjoining cell space suit brands running multi day press and wholesale schedules rather than one night moments. Where we see mismatches is when a two or three person independent label books this footprint for a single capsule drop and ends up dressing empty volume, or when a global heritage house needs 600 sqm plus of controlled runway and backstage and finds the ceiling on capacity at around 210 guests too restrictive. Brands at that upper end should compare spaces in New York with larger raw floorplates before committing here.
Aesthetic Fit
Design-led, gallery-adjacent brands read best here: minimal ready to wear, architectural tailoring, elevated denim and outerwear, sculptural jewellery, eyewear, and object-led homeware or fragrance. The hardwood floor, the 16-foot ceiling and the large street-facing picture windows create a neutral gallery envelope that treats product as artwork rather than merchandise, so brands whose visual identity leans toward restraint, natural material and considered lighting will need very little build to look finished. It also carries scale well, meaning oversized imagery, tall plinths and hanging installations work without feeling forced. What does not work is a maximalist, colour-saturated or heavily themed fast fashion identity that wants wall to wall vinyl and dense rail density, because the volume above head height will read as unfilled and the hardwood will fight a synthetic set. Equally, luxury houses requiring a sealed, windowless salon for confidential collection preview will find the street glazing counterproductive. If your identity needs a fully transformed shell, factor in production and build from the outset.
Best Use Cases
First choice is a wholesale fashion showroom across market weeks, because fitting rooms, garment racks, counters, a stock room, secure CCTV and reliable wifi mean appointments run without improvisation. Second is a press day and collection preview, helped by the ground floor entry, elevator access and proximity to the Renaissance and Hilton hotels for visiting editors and buyers. Third is a seated or standing fashion show for up to roughly 210 guests, where the 488cm ceiling supports rigging and a clean sightline. Fourth is an art exhibition or fashion-art crossover, the format the space was clearly built around given the wall height and hardwood. Fifth is a temporary retail space or pop-up shop, with the 6th Avenue and 25th Street glazing giving genuine street visibility. Sixth is a content studio or lookbook shoot day, using the picture windows for daylight. Seventh is a workshop, panel or networking event, and eighth is a sample sale, where the added 1,500 sqft cell space handles queueing and overflow stock. In our experience the profile that gets the most from this space is the brand that stacks two or three of these formats across a single booking.
Budget Signal
This sits in the upper-mid tier for Flatiron and NoMad, above raw Garment District showroom floors and well below Soho or Meatpacking flagship retail rates on a per square metre basis. What the price buys is a fully serviced, event-ready gallery rather than a shell: lighting, sound and video equipment, furniture, fitting rooms, air conditioning, security system and optional cleaning, painting, IT and security setup are already in place, which typically removes a five figure production line item that a bare commercial let would force you to carry. Against a midtown hotel ballroom you gain street frontage, daylight and full branding control while losing catering infrastructure. Against a co-working venue or a shared pop-up format you gain exclusivity and a credible address for buyers, at a real premium. Brands at this stage typically find the three day minimum improves value per dollar once a showroom, press day and shoot are combined, and modelling that properly with our budget calculator before enquiring is worth the ten minutes.
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c