— events directory · updated 2026-09-27
fashion events in london
10 upcoming events: pop-up shops, runway shows, presentations, sample sales and fashion week parties, in Greenwich Peninsula, Fitzrovia, King's Cross, Chelsea, Seven Dials, Covent Garden. Next up: Hackett Sample Sale at The O2, 24 Sept – 11 Oct. Past events drop off by themselves.
Tuesday 29 September
MACKINTOSH Private Sale London
29 Sept – 30 Sept · Arlettie London · Fitzrovia
Two days of Mackintosh outerwear and accessories for women and men at an invite-only private sale.
Cocoa Cashmere Autumn Sample Sale
29 Sept – 4 Oct · 11 Caledonian Rd · King's Cross
Independent London knitwear label clears samples and end of line cashmere at up to 70% off.
Wednesday 30 September
Linda Farrow Sample Sale London
30 Sept – 3 Oct · Arlettie London · Fitzrovia
Luxury sunglasses, optical frames and accessories from Linda Farrow at an invite-only sale.
FARM Rio Private Sale London
30 Sept – 3 Oct · Arlettie London · Fitzrovia
The Brazilian label's colourful womenswear and swimwear at private sale prices, four days only.
D.S. & Durga Private Sale London
30 Sept – 2 Oct · Gallery DIFFERENT · Fitzrovia
Cult Brooklyn perfumes and candles at up to 70% off in a Fitzrovia gallery.
Hunza G Private Sale London
30 Sept – 3 Oct · Arlettie London · Fitzrovia
Iconic crinkle swimwear and ready-to-wear from Hunza G at an invite-only London private sale.
Thursday 1 October
Autumn Shopping Event at Chelsea Old Town Hall
1 Oct · Chelsea Old Town Hall · Chelsea
60+ independent fashion, jewellery and homeware brands under one roof on King's Road, one day only.
Astley Clarke Sample Sale
1 Oct – 2 Oct · Astley Clarke Flagship Store · Seven Dials, Covent Garden
Two days of fine jewellery bestsellers and one-offs from £10 at the Seven Dials flagship.
pop-ups in london: where to go next
Brands open pop-up shops in London around fashion week, holiday season and product drops. Browse spaces for rent, check what a space should cost, or read the city guide.