— events directory · updated 2026-09-28
fashion events this weekend in london
13 upcoming events: fashion events, pop-ups and sample sales open this Friday to Sunday, in Knightsbridge, Greenwich Peninsula, King's Cross, Fitzrovia, Mayfair. Next up: Brand63Africa Pop-up Shop at Harrods, 7 Sept – 27 Oct. Past events drop off by themselves.
on now
Brand63Africa Pop-up Shop at Harrods
7 Sept – 27 Oct · Harrods · Knightsbridge
Five designers of African and diasporic heritage in a Harrods pop-up shop curated by Brand63Africa.
Hackett Sample Sale at The O2
24 Sept – 11 Oct · Outlet Shopping at The O2 · Greenwich Peninsula
British menswear up to 80% off in a limited-time pop-up shop at The O2, Upper Level.
Tuesday 29 September
Wednesday 30 September
D.S. & Durga Private Sale London
30 Sept – 2 Oct · Gallery DIFFERENT · Fitzrovia
Cult Brooklyn perfumes and candles at up to 70% off in a Fitzrovia gallery.
Hunza G Private Sale London
30 Sept – 3 Oct · Arlettie London · Fitzrovia
Iconic crinkle swimwear and ready-to-wear from Hunza G at an invite-only London private sale.
Linda Farrow Sample Sale London
30 Sept – 3 Oct · Arlettie London · Fitzrovia
Luxury sunglasses, optical frames and accessories from Linda Farrow at an invite-only sale.
FARM Rio Private Sale London
30 Sept – 3 Oct · Arlettie London · Fitzrovia
The Brazilian label's colourful womenswear and swimwear at private sale prices, four days only.
Thursday 1 October
Margaret Howell Sample Sale London
1 Oct – 2 Oct · The Music Room Mayfair · Mayfair
Margaret Howell and MHL. womenswear and menswear at up to 80% off, two days in Mayfair.
Sunspel Sample Sale London
1 Oct – 4 Oct · The BOX · Hackney
Four days of Sunspel menswear and womenswear, knitwear and T-shirts at up to 70% off.
Astley Clarke Sample Sale
1 Oct – 2 Oct · Astley Clarke Flagship Store · Seven Dials, Covent Garden
Two days of fine jewellery bestsellers and one-offs from £10 at the Seven Dials flagship.
Friday 2 October
Ro&Zo and Ilse Jacobsen Sample Sale London
2 Oct – 3 Oct · Chiswick Town Hall · Chiswick
Two-day womenswear and accessories sale from Ro&Zo and Ilse Jacobsen at up to 80% off.
Garrard Sample Sale London
2 Oct – 3 Oct · Arlettie London · Fitzrovia
Two-day private sale of Garrard fine jewellery at Arlettie London. Arlettie invite required.
pop-ups in london: where to go next
Brands open pop-up shops in London around fashion week, holiday season and product drops. Browse spaces for rent, check what a space should cost, or read the city guide.