Entire Floor Production and Event Space in New York.
about this space
This 400-square-meter commercial space is located at 345 East 104th Street in New York, New York. Situated on the second floor of the building, the property offers 4,300 square feet of industrial area suitable for short-term rentals, including use as a studio, event space, or production facility. The layout encompasses an entire floor and is equipped with two bathrooms and a dedicated water closet. The interior features integrated lighting and essential climate control systems, including air conditioning and heating. For security, the premises are fitted with a security system. The space is categorized for a variety of uses such as conferences, galleries, meetings, offices, retail showrooms, and photo shoots. Additional units are also available within the same building. This professional environment provides the necessary infrastructure to support diverse operational needs in a central New York location. All features mentioned are documented within the property specifications to ensure a functional setting for commercial activities.
the fwv take
Take this address as a multi-day content studio and market-week showroom rather than a passing-trade pop-up, because holding the entire second floor at 400 sqm with integrated lighting, heating, air conditioning and a security system means you can leave a set rigged and a rail plan standing overnight, which is precisely what hourly Manhattan studios refuse to allow.
What makes this floor work for that use is the uninterrupted 4,300 square foot plate with no shared corridor and no neighbouring tenant on the level, so a brand shoot can run in one corner while buyers are seen in another, and the two bathrooms plus separate water closet mean a press day at the upper end of the 420 occupancy figure does not queue through your set.
Aesthetically this is territory for established contemporary and mid-market labels around four years in, specifically streetwear, denim, technical outerwear, sneaker, eyewear and object-led design brands whose industrial vocabulary needs no dressing, and we would honestly redirect fine jewellery, bridal and classical maisons elsewhere, since covering this shell into a salon finish costs more than the saving on rate, as our production and build team will tell you before you sign.
In our experience the September window locks roughly ten weeks out while February holds availability later, so book autumn early, confirm elevator dimensions and kerbside load-in hours on East 104th Street before you commit to a build drawing, and ask us about the additional units in the same building if you need stock or hair and makeup overflow; if East Harlem sits too far uptown for your guest list, weigh it against other spaces in New York first.
what's included
- industrial
- lighting
- wc
- air conditioning
- bathroom
- heating
- security system
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 400 sqm floor plan and amenities for Entire Floor Production and Event Space in New York, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
activation ideas
SS/AW Seasonal Showroom
This New York space excels as a seasonal showroom thanks to its expansive 400 sqm on a private floor, accommodating rails, seating, and sample areas seamlessly. Brands running showrooms here benefit from a single, open floor plan, allowing for easy reconfiguration between appointments, crucial for seasonal previews. With integrated lighting, climate control, and a lack of internal partitions, the space supports long market days without reconfiguring.
Photo Shoot
The industrial character and open space design make it excellent for photo shoots, especially for streetwear and design brands. Integrated lighting and climate control mean no interruptions for set changes. It allows for a lockable, private 4,300 square foot shooting environment, ideal for capturing both content and campaign shots across multiple days without hourly pressures.
Video Production
This space supports video production efficiently, offering full-floor usage on East 104th Street with controllable integrated lighting. The uninterrupted floor plan facilitates versatile set builds without dismantling each day. The industrial appeal naturally complements brands focused on utility and streetwear, optimizing creative outputs for diverse visual content.
Press Day / Media Preview
Holding a press event here is effective due to a spacious 400 sqm area supporting up to 420 guests with seamless circulation and integrated security systems. Two bathrooms handle guest numbers with ease, and the open floor allows you to set up distinct areas for presentations and guest activities, crafting a cohesive media-focused experience.
Product Launch
The full-floor capability on 345 East 104th Street suits product launches where total control of the environment is essential. Brands can create impactful experiences with dedicated zones for product displays and guest interaction without breaking attention for footfall. The space is well-equipped with climate and lighting control to maintain optimal conditions during the entire event.
Influencer Event
This address works for influencer events due to its large 4,300 square foot area, which facilitates diverse setups and influencer interactions. Brands frequently find the industrial and malleable layout advantageous for creating experiences that engage influencers directly, taking advantage of the integrated systems for seamless executions. Need help with marketing? We offer influencer marketing services.
Art Exhibition or Gallery Showing
Hosting an art exhibition or gallery showing here takes advantage of the expansive wall runs and industrial shell that naturally highlight artwork. At 400 sqm, it provides ample space for installations and visitor flow without constriction. The integrated security system ensures a safe environment for valuable pieces during showings.
Networking Event
Perfect for networking events, the 400 sqm space accommodates up to 420 guests comfortably. The open-plan design facilitates free movement and interactions, while two bathrooms streamline guest comfort. The full amenities of this industrial space support a variety of networking arrangements without additional infrastructure overheads.
Workshop or Creative Workshop
For brands conducting workshops, the space offers an extensive open layout with integrated climate control, making long sessions comfortable for participants. Its 4,300 square feet handle multiple table setups, breakout areas, and interactive zones effectively. Considering logistics and build? Check our production and build services.
use cases
location
getting here & street life
nearest transit
- 106th Streetmetro323 m · 4 min
- 103rd Streetmetro541 m · 7 min
- 96th Streetmetro683 m · 9 min
- 110th Streetmetro712 m · 9 min
- E 105 St & 1 Avbus · M106106 m · 1 min
- 1st Avenue & East 102nd Streetbus · M15157 m · 2 min
the neighbourhood
St. Lucy's Church is a former parish church of the Parish of St. Lucy, which operated under the authority of the Archdiocese of New York in the East Harlem section of the Borough of Manhattan in New York City. The parish address was 344 East 104th Street; the parochial school occupied 336 East 104th Street. The parish merged with St. Ann's Church in 2015, and Masses and other sacraments are no longer offered regularly at this church.
- 105th Street station · 177 m
- East River Houses · 182 m
- Gaylord White Houses · 203 m
- Metro North Plaza · 217 m
- 106th Street station (Second Avenue Subway) · 221 m
frequently asked
Yes, this 400 sqm second floor at 345 East 104th Street is available for pop-up shops and temporary retail, and it works best as a destination pop-up rather than a footfall-driven one. Because you take the entire floor, you can build a full retail environment with a till point, fitting area, stock room and event zone without sharing circulation with another tenant. In our experience handling bookings at addresses like this in East Harlem, brands who bring their own audience through email, paid social or influencer activity convert far better here than brands relying on people walking past on 104th Street. The open industrial plan, integrated lighting and climate control mean you are not fighting the shell to make retail read properly. If you want to compare this against street-level units, you can browse all spaces
who it suits
Brand Scale
This 400 sqm full floor suits established mid-market and contemporary brands with a 15 to 60 person team, 4 or more years of trading, and either a functioning wholesale book or a DTC business turning over seven figures. The reason is operational rather than aspirational: 4,300 square feet across an entire private floor with two bathrooms, a separate water closet, integrated lighting, air conditioning and heating is more infrastructure than a small label needs and more square footage than a small label can fill convincingly. In our experience the profile that gets the most from this space is a brand running two or three functions at once, for example a showroom rental zone for wholesale appointments alongside a content studio corner and a press reception area. A one to five person label with a single capsule drop will feel exposed here and should look at smaller footprints across spaces in New York instead. Global heritage houses seeking a Madison Avenue or SoHo address for a flagship-level statement will find East Harlem wrongly positioned for that specific objective, though not for production.
Aesthetic Fit
Industrial, raw and utility-led design languages work here with almost no intervention. The building is a working commercial second floor with industrial character and integrated lighting, which reads naturally for streetwear, technical outerwear, denim, sneaker and skate labels, workwear-adjacent menswear, unisex contemporary, eyewear, and design or object brands presenting in a gallery register. It also holds sculptural set builds and matte or monolithic staging well, because the floor plate is open and the shell does not compete. What does not work is delicate classical luxury: gilt, silk, marble, boiserie and pale salon staging will look imported rather than intentional against an industrial East Harlem floor, and the cost of covering the shell to reach that finish is rarely justified. Bridal, fine jewellery and traditional couture presentations are better served elsewhere. If you want to push this shell toward a more finished retail language, that is a branded store design conversation before you commit to dates.
Best Use Cases
First choice is content creation, photo shoot and video production, because a private full floor with controllable integrated lighting, climate control and a security system gives you a lockable set for multi-day shoots without studio hourly pressure. Second choice is a fashion showroom for market appointments and collection preview, since 400 sqm absorbs rails, seating, a buyer lounge and a back-of-house sample area without reconfiguration between wholesale appointments. Third is press day venue and product launch, where the open plan supports a single circulation loop and two bathrooms plus a WC handle a guest list at the 400 to 420 occupancy range. Fourth is art exhibition or gallery showing, given the uninterrupted wall runs and the neutral industrial shell. Fifth is a pop-up shop or temporary retail space, strong for a destination drop with owned audience but not reliant on passing footfall at this address. Sixth is influencer event and workshop programming, and seventh is corporate or private event use where a full private floor matters more than a prestige street.
Budget Signal
Expect this to sit in the mid tier for Manhattan short-term commercial space, and toward the lower end on a cost-per-square-metre basis for anything that includes a private full floor. You are trading street prestige for volume and control. Against a prime SoHo, Nolita or Meatpacking retail unit you are paying a fraction per square metre, and you receive several times the floor area, though you lose organic footfall and address recognition. Against a hotel event space you gain multi-day exclusivity, install freedom and no food and beverage minimum, while losing turnkey service. Against co-working event rooms and shared pop-up formats you gain a genuinely private, brandable envelope rather than a slot in someone else's programme. Where we see mismatches is when brands price this as retail rather than as production plus presentation infrastructure, so run the numbers through our budget calculator before enquiring, with subway access four minutes away and additional units in the same building if you need overflow.
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