Hollywood Event and Flex Space in Los Angeles.
about this space
This 929-square-meter industrial building is located on Santa Monica Boulevard in Hollywood, Los Angeles. The 10,000-square-foot property features a distinctive bow truss structure and exposed brick walls. Positioned on the ground floor with direct street access, the space is suitable for various uses, including events, art exhibitions, car exhibitions, retail, and showrooms. It also functions as a venue for photography, film production, television production, and post-production. The interior is equipped with essential amenities to support operations, including integrated lighting, air conditioning, and a water closet. The facility includes a bathroom and a complete kitchen for convenience. For logistical requirements, the building is accessible via a cargo entrance. This versatile commercial space provides a functional environment for organizations seeking a combination of retail, gallery, and production capabilities within California. All features and categories mentioned are based on the specific property configuration to accommodate professional requirements.
the fwv take
Book this one for a large-format brand activation that runs retail, content capture and evening hosting on the same floor across multiple days, because 929 sqm of uninterrupted ground floor volume with a cargo entrance and integrated lighting lets a build, a crowd and a working set coexist without any of the three compromising the others.
The bow truss structure is the operational asset rather than a decorative note, delivering the ceiling height needed to fly lighting rigs, hang large-format graphics and stack scenic elements vertically, while the exposed brick perimeter gives camera crews a finished backdrop that holds up on branded store design renders and ecommerce shoots without additional wall treatment.
The natural fit is an established contemporary, denim, footwear or technical outerwear label with real West Coast distribution and a retained production team, or a European house building an LA press and content base; luxury maisons wanting valet frontage and a controlled arrival sequence will find Santa Monica Boulevard positions them wrongly, and soft, salon-led feminine identities will spend more covering the brick than they would starting in a white box.
In our experience Hollywood production space of this size books eight to twelve weeks ahead and the tightest windows are late February and September when campaign shoots collide with market appointments, so confirm early and treat load-in as the real constraint, since the cargo entrance opens onto a busy corridor where truck staging needs scheduling and a permit conversation before your crew arrives, something worth reviewing alongside spaces in New York if your calendar is already fixed.
what's included
- industrial
- lighting
- wc
- cargo entrance
- air conditioning
- bathroom
- complete kitchen
- ground floor street
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 929 sqm floor plan and amenities for Hollywood Event and Flex Space in Los Angeles, then note the window you want in Los Angeles. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Los Angeles.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Los Angeles.
use cases
location
getting here & street life
nearest transit
- Santa Monica & Vinebus56 m · 1 min
- Vine & Santa Monicabus87 m · 1 min
- Vine & Lexingtonbus199 m · 2 min
- Santa Monica & Gowerbus308 m · 4 min
- Gower & Santa Monicabus · 2505319 m · 4 min
- Vine & Fountainbus353 m · 4 min
the neighbourhood
Gower Street is a street in Los Angeles, California, that has played an important role in the ongoing evolution of Hollywood, particularly as the home to several prominent Poverty Row studios during the area's Golden Age. It marks the eastern terminus of the Hollywood Walk of Fame.
- Track Record Studios · 22 m
- Gold Star Studios · 59 m
- California Laundry · 129 m
- Elephant Theatre Company · 169 m
- The Steve Allen Playhouse · 275 m
- Hollywood Studio Club · 279 m
frequently asked
Yes, this 929 sqm ground floor building on Santa Monica Boulevard is available for pop-up shops and temporary retail runs. Direct street access at 90038 means your customers walk in from the pavement rather than through a lobby, which is what makes a pop-up shop read as a real store rather than an event. The industrial shell, bow truss ceiling and exposed brick give you a finished backdrop before you spend anything on fit-out, so most brands only need rails, plinths, lighting accents and a till point. In our experience handling bookings at Hollywood addresses like this, the full 10,000 square feet suits a retail floor plus a hosting zone and a stock area behind the same door. Tell us your dates and concept and we will confirm whether the calendar is clear.
who it suits
Brand Scale
This space fits established brands with 25 to 150 staff, seven figures of annual revenue, and an in-house or retained production team capable of filling 929 sqm across a single ground floor volume. At 10,000 square feet with a cargo entrance, integrated lighting, air conditioning and a complete kitchen, it is built for brands running multi-day programmes where a retail floor, a photography set and a hosting zone operate at the same time. In our experience the profile that gets the most from this space is a US contemporary or streetwear label with West Coast wholesale distribution, or a European house building an LA press and content base. Where we see mismatches is when a five person DTC label with one collection books the full footprint and ends up dressing empty square metres; brands at that stage should spaces in New York or a smaller LA storefront instead. Global luxury maisons requiring controlled arrival sequences and valet frontage will also find Santa Monica Boulevard wrongly positioned for a flagship moment.
Aesthetic Fit
Brands with an industrial, utilitarian or workwear-adjacent visual language belong here. The bow truss ceiling and exposed brick walls do the design work already, which suits denim, technical outerwear, footwear, skate and surf, eyewear, fragrance and any product category that photographs well against raw material. Sculptural furniture, freestanding rails and modular plinths read strongly in a volume this tall, and the shell absorbs heavy scenic builds without fighting them. What does not work is a soft, pastel, hyper-feminine or Parisian salon identity; the brick and truss will read as a compromise rather than a choice, and covering them out costs more than starting in a white box. Delicate jewellery and fine fragrance also struggle at this scale unless the concept builds an interior room within the room, which our production and build team can scope before you commit.
Best Use Cases
First choice is a large-format brand activation or experiential launch, because 929 sqm with street access on Santa Monica Boulevard absorbs a build, a crowd and a bar without zoning conflicts. Second is content and campaign production, given the integrated lighting, cargo entrance and location metres from Track Record Studios and Gold Star Studios in Hollywood's production corridor. Third is a fashion showroom and wholesale appointment programme, where the volume allows a buyer circuit, a seated area and a stockroom behind the same door. Fourth is a sample sale or showroom sale, since the cargo entrance and complete kitchen make high-volume stock handling and long staffed days workable. Fifth is a press day or collection preview with an evening cocktail reception, using the same floor twice in one day. Sixth is an art exhibition or pop-up exhibition, suited to the truss height and gallery-quality walls. Seventh is a trunk show or influencer event, which sits comfortably inside a larger multi-day programme rather than justifying the footprint alone.
Budget Signal
This sits in the mid to upper tier for short-term commercial space in Hollywood, and represents strong value per square metre against prime retail alternatives on Melrose, Rodeo Drive or Abbot Kinney, where the same spend buys a fraction of the floor area. Compared with hotel event spaces in Hollywood or Downtown, you gain full build freedom, a cargo entrance and a shell you can brand end to end, without per-head food and beverage minimums or venue-imposed vendor lists. Against co-working venues and shared pop-up formats, the trade is straightforward: you take on staffing, fit-out and point of sale, and in return you get exclusivity for the full run. Brands at this stage typically find the total programme cost lands well above the space fee once build and crew are counted, so model the full picture with our budget calculator before enquiring.
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