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shell — new york

Innovative Midtown Event Space with Cutting-Edge Technology.

tl;dr

Space
A 372 sqm (4,000 sq ft) lower level brand activation space with mezzanine in Midtown West, New York, sitting between Ninth and Tenth Avenues on the Hell's Kitchen edge of the Garment District. The character is dark box technical rather than raw industrial, built around 360 degree projection surfaces, a street facing video wall and floor to ceiling glass windows with smart frost vinyl, and it is available for short-term rental.
Best For
Immersive product launches using full room projection mapping, fashion presentations and collection previews for up to 390 standing guests, press days and buyer previews with fitting rooms on site, cocktail receptions with six bars in play, and content studio or brand shoot days that need controlled blackout lighting. Brands book this space most often when the creative concept is screen led.
Standout Features
360 degree projection across the ground floor plus two mezzanine projectors, a street facing window video wall and three entrance LED screens for arrival branding, two wall gates on wheels and a ten by ten moving wall that let you rebuild the floorplan between runthrough and doors, street level freight load in and out with freight elevators, and a pre installed truss system paired with a Dolby Surround immersive sound system. Also includes a dressing and green room, back of house catering space, six acrylic bars with customisable LED strips and ten white high boy tables, all vetted on site by Fashion Week Venues.
Location
Port Authority Bus Terminal (A, C, E) is roughly a 5 minute walk, Times Square 42nd Street (1, 2, 3, 7, N, Q, R, W, S) roughly 9 minutes, and Penn Station roughly 12 minutes, in the 10018 district on the Midtown West and Garment District border. The immediate street is a working service block with kerbside loading room for trucks by day and a dense run of restaurants and bars for guests arriving in the evening, which makes it practical to hire for builds that run late.
Availability
Day rate is USD 14,400 (approximately EUR 12,548) including ten hours of access, with a one day minimum so you can book by the day or by the week, and extended hours or multi day holds quoted on request. Allow 6 to 8 weeks lead time in New York and 10 to 12 weeks for the February and September fashion week windows, since technical spaces at this address typically go early in those periods and again through the Q4 launch season.
How to Book
Send your dates, guest count and AV brief and we reply within 24h with confirmed availability and a full cost breakdown, with no charge until confirmed. Permit paperwork, event staffing, catering coordination and fit out scheduling are handled by our team from enquiry through to derig, so request availability now to hold your date.
372 m²
4000 sq ft
new york
US
$14,400 / day
per day
pop-up store
3 use cases
in short
A 372 sqm (4,000 sq ft) lower level brand activation space with mezzanine in Midtown West, New York, sitting between Ninth and Tenth Avenues on the Hell's Kitchen edge of the Garment District. The character is dark box technical rather than raw industrial, built around 360 degree projection surfaces, a street facing v…
city
New York
area
372 sqm
day rate
$14,400 / day
postcode
use cases
product launch · corporate event · private event
included
10 hour access to the space · dressing green room available · street level freight load in out with freight elevators

about this space

Discover Manhattan's newest event space, where tradition seamlessly integrates with modern technology. This versatile venue is ideal for a variety of events, from product launches to corporate gatherings and celebrations. The space features ten hours of access, complemented by a dressing and green room. Convenient street-level freight load in and out, along with high-quality restroom amenities, ensure smooth logistics. Experience creative versatility with two wall gates on wheels and a ten by ten moving wall. The technological offerings include 360-degree projection on the ground floor and two projectors on the mezzanine, enhancing the immersive experience. Three entrance LED screens provide branding opportunities, while a street-facing window video wall captures attention. Enjoy a Dolby Surround Immersive Sound System, classic lighting equipment, and a pre-installed truss system for perfect event execution. Furnishings include six acrylic bars with customizable LED lights and ten white high boy cocktail tables. An equipped coat check area adds practicality to your event. Enhance your next occasion in this innovative Midtown event space.

what's included

  • 10 hour access to the space
  • dressing green room available
  • street level freight load in out with freight elevators
  • floor to ceiling street windows with smart frost vinyls
  • floor to ceiling glass entrance
  • high quality restroom amenities
  • 2 x HVAC systems
  • back of house space for catering
  • clean up of the space
  • nearby parking lots and valet offered
  • wall gates on wheels
  • moving wall
  • 360 projection on ground floor
  • 2 projectors on mezzanine
  • entrance LED screens for branding opportunities
  • street facing window video wall
  • projected entrance branding opportunity
  • Dolby Surround Immersive Sound System
  • classic lighting equipment
  • pre-installed truss system
  • electricity outlets throughout the space
  • LED customizable light strips
  • acrylic bars with shelves
  • customizable LED lights
  • white high boy cocktail tables
  • fully equipped coat check area
  • internet
  • air conditioning
  • security system
  • stock room
  • counters
  • fitting rooms
  • garment rack
  • lighting
  • furniture
  • sound video equipment
  • heating
  • parking
  • elevator
  • kitchen
  • sound system
  • projector

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 372 sqm floor plan and amenities for Innovative Midtown Event Space with Cutting-Edge Technology, then note the window you want in New York. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €12548 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.

use cases

product launchcorporate eventprivate eventcocktail receptionexperiential marketingshowroom presentationart exhibition

location

plotting…
new york·40.7560° · -73.9928°

what's around

8 stores within 600 m, incl. Anthony Urso, Rainbow, Hell's Kitchen Flea Market

brands nearby

Anthony UrsoRainbowHell's Kitchen Flea MarketBaskin-RobbinsGNCFancy PerfumesMujiMetro by T-MobileCohen's Fashion OpticalTerani CoutureSelini Neckwear Inc.Angelic RiseTRYP
fashion stores
5
jewellery & watches
1
beauty
1
department stores
1
galleries
1
culture
4
hotels
1
cafés
7
restaurants & bars
20
other retail
19
  • The Elizabeth Foundation for the Arts40 m
  • The Robert Blackburn Printmaking Workshop (RBPMW)40 m
  • EFA Project Space40 m
  • Kee's Chocolates Midtown West50 m
  • Carbone70 m
  • Mercato70 m

frequently asked

Yes — Innovative Midtown Event Space with Cutting-Edge Technology is a vetted pop-up ready space in New York, 372 sqm. Request availability and dates through the inquiry card on the listing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c