Skip to content
Fashion Week Venues — homeFashion Week Venues — home
shell — new york · 10028

Medical Office Space on the Upper East Side.

60 m²
650 sq ft
new york
10028
on request
brief-based
pop-up store
3 use cases
city
New York
area
60 sqm
day rate
on request
postcode
10028
use cases
pop up store · retail activation · product launch
included
lighting · wc · multiple entrances

about this space

This 60-square-meter commercial space is located at 64 East 86th Street in New York City, situated in an elegant pre-war cooperative between Madison and Park Avenues. The ground-floor medical suite features a private street entrance and a layout of approximately 650 square feet. This versatile property is categorized as an office, retail, and unique space, making it suitable for a variety of professional uses. The interior is equipped with lighting and includes a water closet for convenience. Its design accommodates multiple entrances, providing separate access points to the unit. Positioned on the ground floor with direct street access, the suite offers a functional environment for medical or business operations. This property provides a professional setting for practitioners or retailers seeking a well-located presence on the Upper East Side. All listed amenities and structural features are provided to support the operational needs of the tenant within this established New York cooperative.

what's included

  • lighting
  • wc
  • multiple entrances
  • ground floor street

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →

how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 60 sqm floor plan and amenities for Medical Office Space on the Upper East Side, then note the window you want in New York. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.

activation ideas

SS/AW Seasonal Showroom

This works well as a seasonal showroom because 60 sqm of partitioned ground-floor suite gives you a rail room and a separate meeting room without building anything. Brands running SS or AW selling seasons in spaces like this typically hang 200 to 300 pieces on freestanding rails in the main room and keep the smaller rooms for linesheets and laptops. A two to four week showroom rental here holds four to six people comfortably at any one time, and rails, seating and mirrors come in through furniture rental rather than a full build.

Buyer Appointments and Wholesale Previews

Strong fit for scheduled buyer appointments, mainly because the private street entrance means buyers arrive directly into your suite with no lobby, no lift and no shared reception. In practice the multiple entrances let you run one door for arrivals and the second for restock and sample movement, so a collection preview never gets interrupted mid-appointment. Realistically this suits back-to-back thirty minute wholesale appointments for one or two buyers at a time rather than open-house buyer days with overlapping teams.

Press Day / Media Preview

Credible as a press day venue for a controlled editor list, with the Madison and Park location doing real work on attendance for beauty, jewellery and heritage fashion titles. Plan for 15 to 20 editors and stylists across a staggered three hour window rather than a single mass call, since 650 square feet fills quickly once you add rails, a product table and a coat area. The water closet on site removes the usual small-suite problem of sending guests into a co-op lobby.

Invitation-Only Sample Sale

This is a discreet sample sale space rather than a queue-and-volume one, and that distinction is the reason to book it. The private entrance and quiet residential block let you run a private client sale for existing customers without a line forming on East 86th Street, and the second entrance handles stock replenishment from the kerb. Expect 20 to 25 shoppers inside at once with two fitting stations, and pair it with mobile point of sale and payments to keep checkout to a single table.

Product Launch

Works for an intimate product launch where the guest list matters more than the headcount, particularly for beauty, fragrance, skincare and fine jewellery aimed at the Upper East Side client. The room layout supports a demonstration or consultation station in one space and reception drinks in the other, holding roughly 35 to 40 guests standing. What makes this work for launches specifically is the ground-floor street access, which allows a clean arrivals moment and straightforward catering load-in.

Private Client Pop-Up Store

Adequate to strong as temporary retail provided your model is appointment and client-book driven, not walk-in discovery. Street visibility on this block is modest, so the format that performs is a two to four week pop-up concept with booked slots, personal shopping and same-day delivery to nearby addresses. Two staff cover the floor comfortably at this size, and we usually source that through retail staffing so the team already knows the neighbourhood client. Do not model this on SoHo footfall assumptions.

Influencer and Private Client Event

A good option for small creator and VIC evenings because the closed street entrance gives you a private arrival that reads exclusive on camera without a public frontage. Brands typically host 20 to 30 guests here in two waves, using one room as the content or gifting station and the other for seated one-to-one time with the founder or designer. Ceiling-mounted lighting is workable for casual capture, though bring portable panels if you want usable stills.

E-commerce and Content Day

Functions well as a short-term content studio for e-commerce shoots and lookbook stills, largely because ground-floor street access means grip, rails and lighting kit come straight off the truck with no lift booking. The multi-room layout gives you a shooting room, a steaming and styling room and a changing area with the water closet adjacent. Budget for full artificial lighting and treat this as a packshot and editorial shoot space rather than a high-ceiling video production stage.

Workshop or Masterclass

Suited to small paid or invitation workshops, and the surrounding wellness, skincare and heritage retail mix means the local audience already books this kind of format. Seated capacity is realistically 14 to 18 around two long tables in the main room, with the secondary rooms holding materials and prep. In practice the water closet and private entrance handle guest flow without requiring shared building facilities, which is the usual blocker in pre-war co-op ground-floor suites.

use cases

pop up storeretail activationproduct launchbrand activationshowroom saleretail experienceexperiential marketing

location

plotting…
new york · 10028·40.7803° · -73.9582°

what's around

20 stores within 600 m, incl. The Westside, Brooks Brothers, Lululemon

brands nearby

The WestsideBrooks BrothersLululemonMadewellStarbucksMorton WilliamsSearleLittle EricParis BaguetteMattress FirmBest Buyfresh&coPetcoSchweitzer Linen
fashion stores
12
beauty
6
department stores
1
design & interiors
1
culture
2
hotels
1
cafés
9
restaurants & bars
14
other retail
14
  • Scheer Hearing60 m
  • The Westside90 m
  • Brooks Brothers110 m
  • Lululemon110 m
  • Madewell130 m
  • Alexander Florals130 m

the neighbourhood

Heritage tailoring houses, private client jewellers, skincare and longevity brands, art advisories and family-office adjacent consultancies are the working population of these blocks between Madison and Park in the East 80s. Walk Madison from 79th up to 92nd and the tenant mix tells you everything: Brooks Brothers at 86th, Searle, Little Eric, Schweitzer Linen, a dense run of private galleries and framers on the side streets, Alexander Florals two doors from the corner, and a steady layer of dermatology, orthodontic and wellness practices occupying exactly this kind of ground-floor pre-war co-op suite. The Guggenheim, Neue Galerie, Cooper Hewitt and the Met anchor the cultural end of the corridor, which matters more than brand teams expect because the museum calendar drives the same audience that attends private viewings. In our experience placing brands in this neighbourhood, the clients who succeed here are not chasing volume, they are chasing a specific New York buyer with an established address book. If you are weighing this against other spaces in New York, understand that Carnegie Hill and the 86th Street corridor operate on relationships rather than discovery.

Brands choose the Upper East Side over SoHo, the Meatpacking District and Hudson Yards when the guest list matters more than the walk-by count, and when the cost per square foot for a two to four week hold needs to be defensible. SoHo delivers footfall and Instagram surface but you are paying tourist-corridor rates and competing with six other activations on Wooster and Greene in the same week. Chelsea and Tribeca skew editorial and press-friendly but pull your audience downtown and away from the residential wealth that actually converts on a private appointment. What this address offers instead is proximity to the clientele who live within a ten-block radius, direct 4, 5 and 6 access at 86th and Lexington plus the Q at 86th and Second for anyone coming from Midtown hotels, and a quieter street environment that suits invite-only formats, trunk shows, sample sales run discreetly and buyer appointment scheduling without street noise. What it does not offer is the fashion-week press circuit foot traffic that clusters downtown during show weeks, and it will not generate organic discovery from a creative crowd. We usually pair this kind of address with targeted influencer marketing and a hard invitation list rather than relying on signage to do the work.

East 86th Street between Madison and Park reads residential and formal, with the pre-war co-op frontage, awnings, doormen and a slow, orderly pedestrian rhythm that peaks twice a day. Mornings from eight to ten bring school run traffic and dog walkers heading toward the park, then it settles into a mid-morning stretch that is ideal for buyer appointments because arrivals are unhurried and there is space at the kerb for a car drop. Afternoons pick up again around three with returning residents and museum visitors cutting east from Fifth. The private street entrance and multiple access points on this 650 square foot suite mean you can run a press day on one door and a service or restock flow on the other, which is genuinely useful in a small footprint and something our production and build team designs around regularly here. Honest limitation: this is not a location for high-volume temporary retail or spontaneous walk-in traffic. Street visibility is modest by design, the block does not attract browsers, and any brand whose model depends on impulse purchase or tourist volume will be better served by Fifth Avenue or downtown.

getting here & street life

nearest transit

  • 86th Streetmetro245 m · 3 min
  • 77th Streetmetro751 m · 9 min
  • East 86th Street & Madison Avenuebus · M8669 m · 1 min
  • Madison Avenue $ East 86th Streetbus · M2 M3 M489 m · 1 min
  • 86th St / Lexington Avebus · M86208 m · 3 min
  • East 86th Street & 5th Avenuebus · M86214 m · 3 min

street activity

high footfall.

11 places within 200 m · 34 stores · 23 cafés and restaurants

within 200 m
11
within 400 m
60
within 600 m
60

the neighbourhood

The Park Avenue Synagogue is a Conservative Jewish congregation at 50 East 87th Street on the Upper East Side of Manhattan in New York City, New York. It was founded in 1882.

  • Regis High School (New York City) · 84 m
  • 86th Street station (New York Central Railroad) · 93 m
  • Park Avenue Christian Church · 96 m
  • Lewis G. Morris House · 103 m
  • 1000 Park Avenue · 114 m

frequently asked

Yes, this 650 sq ft ground-floor suite at 64 East 86th Street is available for pop-up shops and short-term retail on the Upper East Side. The private street entrance means your brand controls the customer journey from the pavement without routing shoppers through a shared lobby, which is what makes a former medical suite work as temporary retail. The unit is listed under pop-up store, retail activation and product launch categories, so the landlord and the cooperative are already aligned to short-term commercial use. In our experience placing brands in pre-war co-op ground floors between Madison and Park, the approval conversation moves faster when the intended use is presented as a curated retail residency rather than a generic pop-up, and we handle that framing for you.

checking brand…
for brands
plan this pop-up in minutes.

free · no credit card · unlocks personalised recommendations

FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c