Modern Flexible Event Space for Up to 100 Guests.
about this space
This versatile event space in downtown San Francisco combines contemporary design with functionality, perfect for gatherings of up to 100 participants. Designed by the acclaimed firm Gensler, the area can accommodate a variety of events such as workshops, speaker panels, and offsite meetings, with all essential amenities for a successful gathering. Key features include flexible furniture arrangements that allow for classroom-style setups, networking, or breakout sessions; a large presentation screen for impactful visuals; and top-tier audio-visual capabilities, including microphones and Zoom cameras for hybrid or in-person events. The bright, open layout with large windows ensures a welcoming environment throughout the day. The space is suitable for various uses, including team offsites, training workshops, conferences, networking mixers, product demonstrations, community fundraisers, and creative projects like photoshoots or filming. Additional benefits include on-site coffee service available weekdays from 7 AM to 4 PM, daily professional cleaning to maintain a polished atmosphere, and convenient access to public transit and parking options.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
- CCTV
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 186 sqm floor plan and amenities for Modern Flexible Event Space for Up to 100 Guests, then note the window you want in San Francisco. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €8092 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for San Francisco.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in San Francisco.
use cases
location
getting here & street life
nearest transit
- Montgomery Streetmetro294 m · 4 min
- Embarcaderometro408 m · 5 min
- Montgomery Streetrail293 m · 4 min
- Embarcaderorail407 m · 5 min
- California Street & Sansome Streettram131 m · 2 min
- California Street & Montgomery Streettram161 m · 2 min
the neighbourhood
425 California Street is a 26-story high-rise office building on California and Sansome Streets in San Francisco, California. It is the headquarters for Cahill Contractors. It was completed in 1968.
- WildAid · 28 m
- Royal Insurance Building (San Francisco) · 47 m
- The Shota · 56 m
- Stevenson Place · 63 m
- Mills Building and Tower · 67 m
frequently asked
Yes — Modern Flexible Event Space for Up to 100 Guests is a vetted pop-up ready space in San Francisco, 186 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits established mid-market and contemporary brands with a 20 to 150 person team, 5 or more years of trading, and an existing wholesale, DTC or B2B revenue base large enough to justify hosting up to 100 invited guests in one room. At 186 sqm with Gensler-designed flexible furniture, a large presentation screen, microphones and Zoom cameras, this is a seated-audience and structured-programme venue rather than a walk-in retail unit. Brands at this stage typically find they need the AV infrastructure because their audience includes remote buyers, press and internal stakeholders across time zones. Where we see mismatches is when a two or three person independent label books it for a first collection preview: the room reads empty below roughly 40 guests, and the basement floor level means there is no street visibility to compensate. Very large heritage houses running 300-plus guest shows will also find the capacity ceiling restrictive.
Aesthetic Fit
Clean contemporary and modernist brand identities work here with almost no build required: technical outerwear, performance and athleisure, minimalist eyewear, skincare and wellness, footwear, accessories and any label whose design language sits close to Californian modernism. The bright open layout, large windows and neutral architect-designed finish accept a logo, a lighting wash and a product wall without fighting them. What does not work is a maximalist, historicist or heavily atmospheric identity. Baroque romanticism, gothic streetwear, dark club-culture positioning or a brand that depends on aged plaster and low light will be working against a corporate-modern shell and paying twice: once for the room and once to hide it. If your concept needs an inherently moody envelope, look at other spaces in New York or reconsider a raw-shell option instead of dressing this one.
Best Use Cases
First choice is a press day or buyer-facing brand presentation space: garment racks, fitting rooms, counters and a stock room mean a full collection can be hung, shown and re-set in a single day. Second is a hybrid collection preview or product launch, because the presentation screen, microphones and Zoom cameras let you run wholesale appointments with remote accounts in the same session. Third is a training workshop, panel or team offsite, which is what the classroom and breakout furniture configuration was actually designed for, supported by weekday coffee service. Fourth is a networking mixer or industry reception, helped by the kitchen, controllable lighting and four-minute walk to Montgomery Street transit. Fifth is a content studio or photo and video production day, where the large windows and sound and video equipment reduce kit hire. Sixth is a sample sale, workable with the stock room and point of sale support but limited by the basement level and lack of passing footfall, so plan on influencer marketing and owned-list traffic rather than street discovery.
Budget Signal
This sits in the upper-mid tier for downtown San Francisco Financial District event space, priced above co-working meeting rooms and shared pop-up formats and broadly in line with hotel event floors nearby, but with a materially better fit for brand work. Against a hotel ballroom you gain an architect-designed room, daily professional cleaning, included AV, furniture, lighting and retail fixtures such as racks, counters and fitting rooms that a hotel would bill as separate hire. Against a prime ground-floor commercial let on Market or Union Square you give up street visibility and gain a far shorter commitment, with one to nine day terms and no fit-out obligation. In our experience the profile that gets the most from this price tier is the brand consolidating press day, buyer appointments and a content shoot into a single booking, because the amenity load removes three or four supplier lines. Run the numbers against comparable options with our budget calculator before you commit to a multi-day hold.
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c