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shell — new york

Prime Retail Space Available in SoHo.

tl;dr

Space
355 sqm (3,825 sq ft) ground floor retail space for rent on Broadway in SoHo, New York, with a black shopfront, 15 foot ceilings, black hardwood floors and a column free floorplate. A further 765 sq ft of contiguous lower level storage is included in the rental.
Best For
Multi week pop-up store and temporary retail programmes, fashion showroom and buyer preview setups with wholesale appointments, product launches and brand activations for up to 370 guests, content studio and brand shoot bookings, and evening cocktail receptions or influencer events. All formats are available on the same column free floor.
Standout Features
400 amp three phase power supports heavy lighting, LED walls and live production without generator hire. Also included: two new 7.5 ton HVAC units, freight elevator access from the rear on Mercer Street, roughly 25 feet of Broadway frontage with a grandfathered flagpole for large scale signage, two ADA compliant restrooms with new plumbing, and a move-in ready fit-out of fitting rooms, counters, garment racks and stock room vetted by Fashion Week Venues.
Location
Prince Street (R, W) is a 2 minute walk, Broadway Lafayette and Bleecker Street (B, D, F, M, 6) are 4 minutes, and Spring Street (6) is 6 minutes, all within SoHo, NY 10012. The immediate block runs on flagship Broadway retail footfall next to Target, H&M, Arc'teryx and Apple SoHo, so guests arrive on a familiar shopping route and crews load in discreetly from Mercer Street at the rear.
Availability
Day rate is USD 4,000 (approximately EUR 3,486), with a 90 day minimum term and a 180 day maximum, and longer runs priced on request. Book 8 to 12 weeks ahead for New York, and earlier for February and September fashion week windows and the November to December holiday retail peak, when SoHo ground floor space at this scale is committed first.
How to Book
Send your dates, format and build requirements to enquire and we reply within 24h with confirmed availability and a costed brief. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, with no charge until confirmed. Request availability for this SoHo space now.
355 m²
3825 sq ft
new york
US
$4,000 / day
per day
pop-up store
3 use cases
in short
355 sqm (3,825 sq ft) ground floor retail space for rent on Broadway in SoHo, New York, with a black shopfront, 15 foot ceilings, black hardwood floors and a column free floorplate. A further 765 sq ft of contiguous lower level storage is included in the rental. Best For Multi week pop-up store and temporary retail pr…
city
New York
area
355 sqm
day rate
$4,000 / day
postcode
use cases
pop up store · showroom presentation · retail activation
included
Internet · Air Conditioning · Security System

about this space

This exceptional retail space in SoHo is well-suited for pop-up events, showrooms, or brand activations. Boasting an ultra-sleek black exterior, the space features impressive 15-foot ceilings and elegant black hardwood floors, creating a sophisticated backdrop for any concept. The ground floor encompasses 3,825 square feet, complemented by an additional 765 square feet of contiguous lower-level storage. The area benefits from 400 amp/3 Phase power capacity and a column-free layout, providing flexibility for design and displays. Although there are no loading docks, the premises offer freight elevator access from the rear of the property via Mercer Street. Recent upgrades include two new 7.5-ton HVAC units, ensuring a comfortable environment. Additional installations in progress include two ADA-compliant restrooms with updated plumbing and fixtures. The space also features approximately 25 feet of frontage, enhanced by a grandfathered flagpole allowing for a large display. This versatile venue is equipped with essential amenities including internet, air conditioning, security systems, and more, fully preparing brands and designers to create their ideal environment.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Restrooms
  • Kitchen
  • Loading Dock

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 355 sqm floor plan and amenities for Prime Retail Space Available in SoHo, then note the window you want in New York. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €3486 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.

use cases

pop up storeshowroom presentationretail activationproduct launchbrand activationinfluencer eventcontent creationphoto shootvideo productionprivate eventcocktail reception

location

plotting…
new york·40.7253° · -73.9970°

what's around

29 stores within 600 m, incl. Target, The Vintage Twin, H&M

brands nearby

TargetThe Vintage TwinH&MThe North FaceArc'teryxPandoraUrban OutfittersCarhartt Work in ProgressPetSmartLa Colombe Coffee RoastersMangoNürApple StoreGreat Many
fashion stores
21
jewellery & watches
4
beauty
3
department stores
1
culture
4
cafés
8
restaurants & bars
7
other retail
12
  • Target20 m
  • The Vintage Twin30 m
  • H&M50 m
  • The North Face70 m
  • Angelika Film Center80 m
  • Museum of African Art80 m

frequently asked

Yes — Prime Retail Space Available in SoHo is a vetted pop-up ready space in New York, 355 sqm. Request availability and dates through the inquiry card on the listing.

checking brand…
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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c