Sala Valeria - Spazio Riunioni di 39 m².
about this space
Questo spazio di 39 m², situato al piano superiore, è progettato per meeting aziendali, briefing e incontri di lavoro. Riservato e funzionale, è l'ideale per riunioni operative e attività di gruppo. La sala dispone di connessione Wi-Fi ad alta velocità, schermo, illuminazione regolabile e climatizzazione, rendendola versatile per eventi professionali di piccole e medie dimensioni, offrendo comfort e praticità. Inoltre, è disponibile un sistema di sicurezza, cucina e parcheggio per garantire una preparazione adeguata. Lo spazio si trova a Torino ed è adatto per utilizzi professionali di breve durata.
the fwv take
Book this 39 sqm upper room inside Palazzo Saluzzo di Paesana for appointment-led wholesale selling and a tightly run press day, because the fitting rooms, garment racks, counters and adjoining stock room are already installed and the one to seven day booking window maps precisely onto how a Turin buying calendar actually behaves.
What makes this address work for private selling is the discreet single-room layout reached by elevator rather than a shopfront, paired with fully adjustable lighting, a screen and installed sound and video equipment, which lets one rail wall be lit for buyer appointments in the morning and reset as a compact content studio for product stills by mid-afternoon without a second rig arriving.
Commercially and aesthetically it reads as a small to mid-scale contemporary proposition rather than a luxury maison venue, suiting tailoring, knitwear, outerwear, leather goods, eyewear or fine jewellery labels roughly two to eight years into trading with a genuine buyer and editor list, while maximalist streetwear concepts needing raw industrial volume are better served by a wider venue sourcing brief.
In our experience Turin books later than the primary capitals, so four to six weeks of lead time is usually sufficient outside the September and February windows, though brands piggybacking Milan should hold the room around eight weeks ahead because the days immediately after Milano Moda Donna fill fastest, and the pedestrianised approach means load-in requires a timed vehicle window worth checking against the permit guide before you enquire.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
- CCTV
options de package
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avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 39 sqm floor plan and amenities for Sala Valeria - Spazio Riunioni di 39 m², then note the window you want in Torino. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €960 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Torino.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Torino.
activation ideas
SS/AW Seasonal Showroom
This is the strongest format for the room, because the garment racks, counters, fitting rooms and adjoining stock room are already installed across the 39 sqm. Brands running a seasonal showroom rental here typically work one rail wall, keep next drop samples in the stock room and rotate looks between appointments without resetting the space. The one to seven day window suits a focused three to five day block, and the activation timeline helps you place a build day in front of it.
Buyer Appointments
Works well, because a private single room reached by elevator gives buyers the quiet needed to work a rail and write an order properly. In practice the layout holds four to six seated guests at a time alongside the rail and counter, which is the honest working capacity for a wholesale appointment rather than the 40 person maximum. Security system and CCTV matter here, since samples can stay in place overnight across a multi-day buyer preview.
Press Day / Media Preview
Adequate to strong as a press day venue, provided you run it on timed slots rather than open house. What makes this work is the density of the district: 38 cafés and restaurants within a few minutes walk, trams at Corte d'Appello four minutes away and the MAO museum at 155 metres, so editors and stylists can fold the visit into an existing central Turin day. Plan on 15 to 20 guests in the room at once, not 40.
Product Launch / Collection Preview
Credible for a single-category launch, because the screen, installed sound and video equipment and fully adjustable lighting let you run a short presentation and then move guests onto the product without a separate AV hire. We would treat this as a capsule, eyewear, leather goods or jewellery launch rather than a full ready-to-wear plus accessories reveal. Adding a host team through retail staffing keeps the door, the slot list and the product table covered simultaneously.
Invite-Only Sample Sale
Works as a controlled sample sale space, not a queue-driven one, because there is no street-level shopfront to pull walk-in volume. The counters, fitting rooms and stock room already handle till point, try-on and back stock, which is the full operational spine of a sale. Run it as timed entry across two or three days with 20 to 25 shoppers inside at a time, and layer in point of sale and payments so takings and stock counts reconcile daily.
Content Creation Day
Works as a compact content studio for stills and short-form social, mainly because the lighting is adjustable and the climate control holds the room steady through a long day. Brands booking content days in spaces like this typically light one wall, use the fitting rooms and racks for fast changeovers and stage looks in the stock room out of frame. Crew of six to eight is the comfortable ceiling in 39 sqm, and parking on site shortens the kit carry considerably.
E-commerce Shoot
Genuinely efficient for high-volume e-commerce shoots, because everything a packshot day needs is already in the room. In practice the stock room handles the queue of unshot product, the racks hold steamed looks in shooting order and the counters double as a styling and laptop station. One lit wall plus controllable lighting supports a straightforward two-person crew shooting several hundred SKUs across consecutive days within the seven day maximum booking window.
Networking Event / Stockist Drinks
Works for a standing reception of up to 40, with one important constraint: use the kitchen for service rather than building a bar inside the 39 sqm, or you lose a third of the floor. Brands close their buying week here with a stockist and press drinks in the same room the collection sat in, which keeps the rail as the conversation piece. The pedestrianised approach and nearby restaurants make dinner continuation easy to organise.
Workshop or Masterclass
Suits a seated workshop or masterclass for 12 to 18 people, since the room was built for briefings and already has high-speed wifi, a screen and sound equipment in place. For craft or product-education sessions the counters give you work surface at standing height and the stock room stores materials between days. Anything requiring water, dye or messy finishing is not a fit here, and we would point that brief toward a different footprint via browse all spaces.
use cases
location
what's around
3 stores within 600 m, incl. Carrefour Express, Kasanova, Pam
brands nearby
- fashion stores
- 1
- beauty
- 1
- design & interiors
- 1
- culture
- 4
- hotels
- 1
- cafés
- 9
- restaurants & bars
- 29
- other retail
- 14
- Roberto Caffè40 m
- Carrefour Express50 m
- Ghiotti50 m
- Lobelix70 m
- Ël Formagé - F.lli Aragno80 m
- Warhammer Torino90 m
getting here & street life
nearest transit
- XVIII Dicembremetro · 8220746 m · 9 min
- Corte d'Appellotram · 242328 m · 4 min
- Monte di Pietàtram · 244360 m · 5 min
- Siccarditram · 468371 m · 5 min
- Ospedale Cottolengotram · 197460 m · 6 min
- Bertolatram · 470468 m · 6 min
street activity
high footfall.
20 places within 200 m · 17 stores · 38 cafés and restaurants · pedestrianised street
- within 200 m
- 20
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
Santa Maria di Piazza is a late-Baroque-style church located on via Santa Maria near Via Garibaldi in Central Turin, region of Piedmont, Italy. The church was among the last designs by Bernardo Vittone.
- San Dalmazzo, Turin · 51 m
- Museum of Oriental Art (Turin) · 155 m
- Cappella dei Mercanti, Turin · 197 m
- Santa Chiara, Turin · 232 m
- San Domenico, Turin · 258 m
frequently asked
Yes, this 39 sqm room at Palazzo Saluzzo di Paesana is available for pop-up shops, though it performs best as an appointment-led pop-up rather than a walk-in one. It is an upper-room space inside a historic central Turin palazzo, so you will not get street-level shopfront visibility, and in our experience handling bookings at palazzo addresses like this the brands that do best invite a known local list rather than relying on passing traffic. The fitting rooms, garment racks, counters and stock room are already installed, which means a temporary retail setup can be dressed and trading inside a day. If your priority is walk-in volume instead, tell us in your brief and we will show you ground-floor alternatives across spaces in Milan
who it suits
Brand Scale
This 39 sqm room suits a small brand with a 3 to 15 person team, roughly 2 to 8 years of trading, and a wholesale or DTC base that needs appointment-led selling rather than walk-in volume. The footprint holds one collection, a rail wall, a counter and four to six seated guests comfortably, which is the working shape of a Turin buying appointment or a regional press day. Occupancy is capped around 40 and the booking window runs 1 to 7 days, so it reads as a short-term commercial space for a focused calendar rather than a season-long lease. Where we see mismatches is when a scaled label with a 60 person guest list, a runway agenda or a full accessories and RTW split tries to compress into one room. Brands at that size should be looking at multi-room palazzo floors, and we would run a wider venue sourcing brief instead. Equally, a first-season designer with no buyer list will not recoup this rate.
Aesthetic Fit
A restrained, tailoring-led or quiet luxury visual identity works best here, because the room is a neutral professional envelope inside a historic central Turin palazzo. Adjustable lighting, air conditioning, screen and sound and video equipment mean the space carries clean product photography, knitwear, outerwear, leather goods, eyewear and fine jewellery without fighting the interior. Fitting rooms, garment racks, counters and a stock room let you dress it as a working furniture rental build in a day. What does not work is a maximalist streetwear or club-culture concept that needs raw industrial volume, high ceilings, graffiti-scale wall graphics or loud sound. This is a private meeting-format room, not a spectacle box, and heavy scenography reads as forced. Beauty brands needing plumbing and wet stations should also look elsewhere.
Best Use Cases
First choice is the wholesale appointment showroom, because fitting rooms, garment racks, counters, a stock room and a private layout give buyers a quiet room to work a rail properly. Second is a press day venue and collection preview, since the screen, adjustable lighting and central location within walking distance of MAO and Via Garibaldi make editor and stylist attendance easy on a tight day. Third is a compact content studio session, where controllable lighting, climate control and secure storage support a one or two day shoot with product changeovers. Fourth is an invite-only sample sale, workable given the counters, payment setup and elevator access. Fifth is a buyer or stockist networking event or team offsite, supported by the kitchen and 38 cafés and restaurants inside a few minutes walk. Sixth is a walk-in pop-up shop, which we rank last because this is not a street-level shopfront.
Budget Signal
This sits at the upper-mid tier for a room of this size in central Turin, and the price reflects the palazzo address and the retail fit-out rather than the square metres. Compared with a hotel meeting room at similar money, you get fitting rooms, garment racks, counters and a stock room already in place, which removes a layer of build cost. Compared with a co-working meeting suite, you get a credible fashion address, CCTV and security, parking and a kitchen. Compared with a prime Via Roma or Via Garibaldi ground-floor shopfront, you pay materially less but forfeit street footfall, so the value case only holds for appointment-led formats. In our experience the profile that gets the most from this space is a brand converting a known buyer or press list, and we suggest modelling that with the budget calculator before enquiring.
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