Versatile Event Space in Richmond.
tl;dr
- Space
- 80 sqm (861 sq ft) three-room brand activation space for rent in Richmond, Melbourne, housed in an 1850s building with retained period fabric and a divisible layout that can be hired in full or as the upper floor only.
- Best For
- Strongest fit for private launch events and cocktail receptions with catering, followed by short-term pop-up shop and temporary retail runs, wholesale appointments and buyer previews across the three separate rooms, and sample sale space with stock held on site. Also available for small content studio and brand shoot bookings.
- Standout Features
- Three separable rooms allow selling, styling and hosting to run at the same time, supported by fitting rooms, garment racks, retail counters and a dedicated stock room already in place. Move-in ready extras include installed sound and video equipment, adjustable lighting, a full kitchen suitable for caterer setup, lift access, ducted air conditioning with heating, an operating security system and on-site parking for load-in.
- Location
- Bridge Road trams (routes 48 and 75) stop within a 1 minute walk, the Church Street route 78 tram is roughly 3 minutes on foot and East Richmond Station is about 11 minutes, in Richmond 3121. The immediate street mixes fashion retail, cafes and restaurants with kerbside vehicle access, so crews can unload directly and guests arrive on a busy, well-lit shopping strip.
- Availability
- Day rate is AUD 180 (approximately EUR 109) with a one day minimum and a seven day maximum, so brands book by the day or across a full week. Melbourne bookings are best confirmed 4 to 6 weeks ahead, and spaces at this address typically book out fastest around Melbourne Fashion Festival in March and Melbourne Fashion Week in November.
- How to Book
- Send a brief with your dates and activation format and we reply within 24h with confirmed availability and a costed plan, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your Richmond dates.
about this space
This unique premises in a historic 1850s building offers the option to rent the entire space or just the top floor. The layout includes three rooms, making it well-suited for private events. The venue is equipped with essential amenities including internet access, air conditioning, and a security system. Additional features consist of a stock room, counters, fitting rooms, garment racks, lighting, and sound and video equipment. The property also offers electricity, heating, parking, an elevator, and a kitchen for convenience.
the fwv take
A pop-up concept or fashion presentation benefits most from this versatile Richmond venue, thanks to its adaptable three-room setup within a historic 1850s building.
With elevator access and ample amenities like garment racks, fitting rooms, and counters, this space supports seamless transition between retail activities, making it ideal for dynamic brand activations.
Contemporary fashion brands with a mid-scale operation, especially those emphasizing a unique yet classic aesthetic, will find this venue aligns well with their brand ethos.
From our extensive experience, early bookings 4 to 6 weeks in advance, especially before the Melbourne Fashion Festival, ensure availability — see our how our process works for a smooth booking experience that capitalizes on retail staffing solutions.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 80 sqm floor plan and amenities for Versatile Event Space in Richmond, then note the window you want in Richmond. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €113 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Richmond.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Richmond.
activation ideas
SS/AW Seasonal Showroom
The Richmond venue's configurable three-room layout makes it well-suited for seasonal showrooms. With 80 sqm available and amenities like air conditioning and fitting rooms, brands running this format can comfortably present collections to 50-75 guests. The separate rooms allow for distinct styling and display areas, enhancing the showroom experience without needing extra partitions.
Sample Sale
This space is an effective option for sample sales, with its stock room, garment racks, and retail counters. Companies typically use the three rooms to organize merchandise by category or season, maximizing the flow for an anticipated 50-75 visitors. The additional parking and elevator offer easy access for restocking and guest convenience.
Press Day / Media Preview
The secure environment of this Richmond location is excellent for press days. Media professionals will appreciate the privacy and cohesiveness of the setup, while sound and video equipment enhance presentations. Given the nature of these events, brands can utilize the kitchen and three-room layout to serve refreshments across a day-long schedule.
Buyer Appointments
For buyer appointments, this venue excels due to its segmented layout, allowing for personalized experiences in each of the three rooms. With convenient parking and proximity to public transport, the space facilitates easy access for buyers and supports an intimate setting for detailed discussions on new collections.
Product Launch
The venue's location and atmosphere suit product launches, especially those seeking an historical yet adaptable space. It benefits from dual-room access for attendee groupings and a kitchen for catering. Brands can leverage on-site sound and video equipment for impactful presentations, ensuring the product receives due spotlight.
Brand Activation
This Richmond location supports dynamic brand activations, offering amenities like lighting and sound setup. Brands can partition space for diverse activities, from styling to media engagement, enhancing interaction across the 80 sqm environment. Explore more on our activation service for tailoring experiences.
Influencer Event
With a modern, engaging backdrop, this space is fitting for influencer events. Its amenities support varied content creation, from live streaming setups with video equipment to styled scenes leveraging the spaces' lighting options. The flexible layout accommodates intimate settings for influencer-led workshops or meet-and-greets.
Photo Shoot
For photo shoots, the venue offers ample natural light, adjustable lighting settings, and aesthetically pleasing period architecture. Brands conducting editorial shoots benefit from the separate rooms for wardrobe changes and gear setups, making effective use of the historic backdrop for rich visual content.
Fashion Showroom
Its location in a fashion-forward neighborhood and the presence of garment racks and fitting rooms make this space suitable for a fashion showroom. Brands can utilize the rich history and adaptable three-room configuration to display collections uniquely, ensuring industry insiders see the lineup in an impactful light.
use cases
location
what's around
12 stores within 600 m, incl. Ties 'n' Things, Barber of Seville, Cane-line
brands nearby
- fashion stores
- 7
- beauty
- 3
- department stores
- 1
- design & interiors
- 1
- hotels
- 2
- cafés
- 9
- restaurants & bars
- 12
- other retail
- 25
- MBE Richmond90 m
- Ties 'n' Things90 m
- Recovery Lab100 m
- House of Handmade100 m
- Body Active Therapies110 m
- Reverence Tattoo110 m
the neighbourhood
In Richmond, you're amidst a dynamic blend of retailers, creative studios, and fashion brands. The vicinity around this part of Melbourne is frequented by bespoke fashion boutiques like Siricco and The Doll House, making it a spot where the pulse of local design and creativity is tangible. Concept stores and retailers such as Ties 'n' Things thrive here alongside innovative beauty spaces like Barber of Seville and La Que. This mix not only supports retail ventures but also attracts a crowd poised for unique brand experiences. For brands seeking spaces in Melbourne, the Richmond area provides a creative atmosphere that's both professional and fresh, ready for fashion presentations, pop-up shops, and intimate launch events.
Brands often choose Richmond over more saturated Melbourne zones like Fitzroy or the CBD. The area offers a less tourist-heavy environment, making it ideal for focused buyer meetings and press days. Here, the value per square meter is more competitive, allowing for cost-effective private events and showroom activations without the pressure of high footfall areas. The proximity to tram stops on Church Street and Bridge Road also ensures easy access for international guests, while staying clear of the busier, sometimes overwhelming thoroughfares. This location provides a creative quarter feel without sacrificing the convenience of urban transport links, essential for efficient logistics and planning. For those organizing a nuanced brand presentation, the quieter streets ensure your events aren't lost in the hustle, making Richmond a wise choice for such needs.
The historic 1850s building in Richmond offers a setting that combines modern amenities with a preserved period character at its core. Arrival here feels intentional and curated, as foot traffic is composed mainly of industry insiders and locals, making it an optimal location for brands seeking a controlled and exclusive atmosphere. Morning hours have a brisk, professional flow of activity, gradually shifting to a more relaxed, yet still primarily commercial sensation as the day progresses. Nightfall brings a quieter rhythm, ideal for those hosting evening events or cocktail receptions. However, what this neighbourhood is not suited for is high-street, spontaneous walk-in traffic or brands requiring grand street visibility; it demands a strategic activation focus. It's a distinctive location for those seeking a calculated reach, supported by our activation service capabilities, ensuring your events are meticulously executed.
getting here & street life
nearest transit
- Stop 18: Church Streettram · 18112 m · 1 min
- Stop 61: Bridge Roadtram · 61115 m · 1 min
- Stop 60: Abinger Streettram · 78135 m · 2 min
- Stop 17: Bosisto Streettram · 17162 m · 2 min
- Stop 17: Waltham Streettram · 17168 m · 2 min
- Stop 59: St Ignatius Churchtram · 59272 m · 3 min
street activity
high footfall.
28 places within 200 m · 37 stores · 21 cafés and restaurants · pedestrianised street
- within 200 m
- 28
- within 400 m
- 54
- within 600 m
- 60
the neighbourhood
Pinacotheca was a gallery in Melbourne, Australia. Established in 1967 by Bruce Pollard, it was ideologically committed to the avant-garde and represented a new generation of artists interested in post-object, conceptual and other non-traditional art forms.
- Vaucluse College · 176 m
- Pelaco Sign · 225 m
- KIIS 101.1 · 234 m
- Richmond Town Hall, Melbourne · 249 m
- Jesuit Social Services · 293 m
frequently asked
Yes, this versatile event space in Richmond is highly suitable for pop-up shops. It features 80 sqm of adaptable space that can be rented either as the entire venue or just the upper floor, depending on your needs. The three-room configuration facilitates seamless shop setup, complemented by fitting rooms and garment racks. Located in a historic 1850s building and easily accessible by public transportation, it's an ideal location for temporary retail experiences. For more spaces in Melbourne
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