Contemporary Showroom in a Quiet Courtyard.
about this space
The showroom is situated at 5 Via Bernardino Lanino, within a modern building that features exterior lighting and is set in a tranquil, secluded courtyard. The property benefits from vehicle access for loading and unloading, facilitating the movement of collections, samples, and materials with ease. Designed as a contemporary workspace, the showroom is organized, professional, and ready for customization to align with your brand's identity. The bright interior boasts white walls and wooden flooring, making it suitable for both showroom displays and digital content creation. This open space can be easily configured with display racks, tables, and temporary setups to accommodate various needs. The quiet, private setting allows for focused work while being conveniently located in the fashion district, providing streamlined access for buyers, press, and clients.
the fwv take
In Milan, utilize this contemporary 50 sqm showroom set in a quiet courtyard for niche press events or private showroom appointments where exclusivity and control are paramount. The standout feature here is the easy vehicle access directly to the space, a true operational boon when transporting collections, significantly optimizing setup times compared to street-access locations.
Perfectly suited for modern, mid-scale fashion brands, this space champions those specializing in ready-to-wear, jewelry, or leather goods, ideal for brands that prioritize intimate buyer connect instead of broad public exposure. The polished white walls and adaptable wooden flooring make it an easy fit for brands requiring both showroom presentation and content creation capabilities without extensive alterations.
Brands seeking to secure slots during September’s womenswear or January's men's sessions should plan for early bookings; our seasoned clients often re-book up to eight months ahead, making February and June alternative entry windows. Confirm the specifics of underground access, particularly the lift and stair dimensions, to coordinate with Milan’s logistical nuances, a critical note provided in our comprehensive venue sourcing guide.
It's worth noting that while this secluded locale offers immense focus for buyer engagements, visibility-oriented brands looking for walk-in traffic might find more success exploring other vibrant spaces in Milan.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
servizi aggiuntivi
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 50 sqm floor plan and amenities for Contemporary Showroom in a Quiet Courtyard, then note the window you want in Milano. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €588 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Milano.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Milano.
activation ideas
SS/AW Seasonal Showroom
This space works exceptionally well for SS/AW seasonal showrooms due to its bright, adaptable interior and secluded courtyard location. Brands running showrooms here typically utilize the open 50 sqm layout to create intimate and inviting display areas for their collections, complemented by vehicle access for easy loading of samples and materials.
Press Day / Media Preview
The quiet setting and professional ambiance make this showroom highly suitable for press days or media previews that require focus and discretion. The available sound and video equipment can be utilized to enhance presentations, while the strategic location in Milan’s fashion district ensures convenient access for media guests.
Content Creation Day
With its white walls and wooden flooring, the space is perfect for content creation, including photography and video production. The studio-like environment allows creative teams to set up bespoke scenes, supported by ample lighting and equipment provided onsite. This setup is regularly used by medium-scale fashion brands to produce digital and print-ready content.
Buyer Appointments
Conducting buyer appointments here is streamlined by the private yet central setting, allowing for focused discussions without the disturbances typical of central locations. The 50 sqm size accommodates several buyers comfortably, with room for dedicated seating arrangements that facilitate in-depth product showcases and brand storytelling.
Fashion Showroom
This space functions well as a fashion showroom thanks to its modern, customizable design that can showcase apparel, accessories, or jewelry collections effectively. The stock room and garment racks support organized, professional setups that enhance the presentation of new lines to retail buyers and private clients.
Workshop or Creative Workshop
The serene atmosphere and practical amenities, like wifi and audio-visual equipment, lend themselves to hosting workshops or creative sessions. Brands often find this setup ideal for influencer gatherings or intimate educational events, drawing on the flexible spatial arrangements to accommodate various seminar formats.
Art Exhibition or Gallery Showing
The space’s minimalistic elegance suits art exhibitions or gallery showings, allowing artists and brands to transform the 50 sqm area into a captivating showcase environment. Its controlled lighting and white-walled backdrop help highlight artworks, creating an immersive experience for visitors in Milan’s culturally rich district.
Photo Shoot
With high-quality lighting and versatile walls, this showroom is a natural fit for photo shoots needing a blank canvas. Whether for commercial fashion shoots or editorial projects, the 538 sqft open plan can be adapted to various creative requirements, with easy access to Milan’s fashion hotspot for additional location diversity.
Press Event
Hosting a press event here takes advantage of the quiet yet central courtyard setting, ideal for connecting with key media outlets in an exclusive environment. The space’s sound and video equipment ensure a high-quality, immersive event experience, strengthening brand narratives during these crucial engagements.
Brand Activation
Utilize this location for brand activations where intimate interaction and focus on curated experiences are key. The flexible layout supports temporary retail setups and event-oriented customization, with vehicle access simplifying event logistics. For more guidance on organizing your activation here, check our activation service.
use cases
location
what's around
11 stores within 600 m, incl. Pellicceria Marlene, Da Gianni, Dressai
brands nearby
- fashion stores
- 7
- beauty
- 4
- cafés
- 13
- restaurants & bars
- 14
- other retail
- 22
- Fremis60 m
- Sapori di Sicilia60 m
- Lavaseco Rapido80 m
- Green90 m
- L'Urtulan de Milan90 m
- Pellicceria Marlene110 m
the neighbourhood
This creative quarter in Milan’s fashion district is favored by independent designers, boutique agencies, and emerging jewelry brands, thanks to its blend of intimate, customizable spaces and close proximity to influential industry hubs. Five Via Bernardino Lanino, where this contemporary showroom sits, is just steps from unique stores like Pellicceria Marlene and short walks from Dressai's fashion outlet. Our team often sees brands set up showrooms here to take advantage of the neighborhood's conducive working environment—ideal for booking buyers' appointments and presenting new collections away from the city's noise. It's also a strategic spot for crafting concept and direction for brand activations, evident in the patterns of creatives choosing this locale.
Brands choose this area over central locations like Via Montenapoleone for the distinct advantage of its tranquil yet professional atmosphere—perfect for invite-only formats that require focus and discretion. While Milan's more bustling zones are saturated with foot traffic and tourist attention, this enclave offers a respite where the focus remains squarely on the work at hand. What we consistently hear from brand teams activating here is the value of the location's privacy combined with excellent logistical support, such as easy loading access, reducing operational headaches. Plus, being steps from metro stations like California and convenient tram lines makes it less about the high tourist footfalls and more about meaningful, concentrated engagements. This space is part of a collection we recommend for those seeking a well-balanced cost per square meter in a prime yet understated area—explore further with our city compare tool.
Experiencing this showroom on Via Bernardino Lanino, the vibe is distinctly professional with a touch of seclusion—ideal for a press day setup or private showroom appointments. The courtyard entry immediately calms the hustle of Milan, allowing brands to create an atmosphere of exclusive access and carefully curated interactions. During the morning hours, the surroundings are calm, with nearby cafes just starting to welcome their first patrons, which becomes slightly livelier through the day as professionals head out for lunch or meetings. The dynamic works particularly well for content creation sessions that require quiet in the morning and transition easily into client appointments. However, in our experience placing brands here, it's not suited for extensive window display needs or brands wanting high-volume, walk-in retail; these clients typically require more visibility than what this courtyard location naturally offers. Consider this an opportunity to optimize brand interaction away from the bustling show windows, similar to other spaces in Milan.
getting here & street life
nearest transit
- Californiametro12 m · 1 min
- Coni Zugnametro372 m · 5 min
- Bolivarmetro652 m · 8 min
- Sant'Agostinometro711 m · 9 min
- Piazza del Rosariotram · 10855310 m · 4 min
- Via Solari Via Stendhaltram · 10848405 m · 5 min
street activity
high footfall.
14 places within 200 m · 33 stores · 27 cafés and restaurants · pedestrianised street
- within 200 m
- 14
- within 400 m
- 57
- within 600 m
- 60
the neighbourhood
Sant'Agostino is an underground station on the Milan Metro Line 2, located under Piazza Sant'Agostino, in Milan's Municipality 1. It was opened on 30 October 1983 as part of the extension of the line from Cadorna to Porta Genova.
frequently asked
Yes, the contemporary showroom at 5 Via Bernardino Lanino in Milan is available for pop-up shops. The flexible layout and private courtyard setting offer a unique environment for brand activations. The space is particularly suitable for those seeking a focused, intimate experience away from crowded high streets. This venue provides a blank canvas for your pop-up with easy loading access, supported by our activation service
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