Salle Marcel Showroom on Rue d'Hauteville, Paris.
about this space
Salle Marcel is a 40-square-meter commercial space located on Rue d'Hauteville in the 10th arrondissement of Paris. This unique property functions as an ancient custom tailor workshop situated in the center of the historic textile district. The interior layout is designed to be rented in its entirety and is suitable for use as an event space, gallery, or showroom. The property is positioned at street level on the ground floor and features natural daylight. Functional amenities include a water closet and wireless internet access. The space is situated near various fashion boutiques and jewelry stores. Please note that a minimum rental period of three days is required for logistical purposes. This professional environment offers a versatile setting for various commercial activities within a 431-square-foot area. All details provided are based on the original workshop structure and existing facility features.
the fwv take
Book Salle Marcel as a wholesale showroom and press day venue for Paris market week, because 40 square metres let exclusively as a single ground floor room hands you full control of the appointment diary with no shared entrance, no neighbouring label bleeding into your rails and no ambiguity about who sees the collection and when.
What makes this address work for buyer appointments is the former custom tailor workshop structure itself, a street level room with daylight and original workshop bones sitting inside the historic textile district of the 10th, four minutes on foot from Poissonnière and roughly a hundred metres from Studio Berçot, so buyers and editors reach you between existing stops rather than treating your fashion presentation as a detour across town.
The fit is independent and small-house labels, broadly two to eight years trading, working in tailoring, knitwear, leather goods, demi-couture or fine jewellery where craft and provenance carry the narrative; established maisons needing seamless walls, lighting grids and hundred-guest capacity will find 431 square feet genuinely restrictive and are better served by larger spaces in Paris.
Enquire eight to ten weeks ahead for the late February and late September womenswear windows, which fill first and hardest in this pocket, treat the three day minimum as logistical rather than negotiable, and allow an extra half day for rail, lighting and stock build because the room arrives as a workshop shell rather than a fitted temporary retail unit, a sequencing detail our venue sourcing team builds into every brief here as standard.
what's included
- daylight
- entire
- wc
- wifi
- ground floor street
servizi aggiuntivi
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 40 sqm floor plan and amenities for Salle Marcel Showroom on Rue d'Hauteville, Paris, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.
use cases
location
getting here & street life
nearest transit
- Poissonnièremetro317 m · 4 min
- Cadetmetro452 m · 6 min
- Bonne Nouvellemetro455 m · 6 min
- Château d'Eaumetro467 m · 6 min
- Gare de l'Estmetro583 m · 7 min
- Grands Boulevardsmetro607 m · 8 min
the neighbourhood
The Rue du Faubourg-Poissonnière marks the boundary between the 9th and 10th arrondissements of Paris, the main thoroughfare of the old Faubourg Poissonnière district.
- Studio Berçot · 111 m
- Le Manoir de Paris · 245 m
- New Morning (club) · 281 m
- 2022 Paris shooting · 297 m
- MOD'SPE Paris · 301 m
frequently asked
Yes, Salle Marcel is available for pop-up shops, and its ground floor street level position on Rue d'Hauteville in the 10th arrondissement gives you a direct shopfront presence. At 40 square metres you are working with a compact single room, so brands running temporary retail here typically plan for one till point, one or two rails and a tight edit of stock rather than a full multi-zone store. The three day minimum rental works in your favour for a pop-up shop, since you have time to build, trade and strike without rushing. In our experience with pop-ups at addresses like this in the 10th, an accessory, jewellery or knitwear edit converts better than a broad ready to wear offer because the room rewards focus.
who it suits
Brand Scale
This 40 sqm workshop suits independent and small-house brands with a 3 to 15 person team, roughly 2 to 8 years of trading, and an existing wholesale book or a DTC audience they can invite by appointment. The single-room layout rented in its entirety means one host, one rail plan, and one point of control, which is exactly how a founder-led label or a two-person sales agency runs Paris market week. In our experience the profile that gets the most from this space is the brand carrying one or two seasonal collections and booking 15 to 30 buyer or press appointments across the minimum three-day hire. Where we see mismatches is when a larger house with a 60 person guest list and a full production crew tries to compress into 431 square feet, or when a very young brand with no appointment pipeline pays for three days it cannot fill. Brands needing multi-zone retail theatre or 100 plus guest capacity should be looking at larger spaces in Paris instead.
Aesthetic Fit
An ancient custom tailor workshop rewards brands built on craft, material and provenance. Tailoring, knitwear, leather goods, demi-couture, fine jewellery, ceramics and slow-made ready to wear all read correctly here, as does an archival or upcycled proposition that benefits from a room with visible history in the heart of the textile district. Natural daylight at ground floor street level flatters natural fibres, undyed and tonal palettes, and close-up product photography. What does not work is a high-gloss, tech-forward or hyper-saturated identity that needs seamless white walls, ceiling grids and heavy LED washes. Streetwear drops built on volume and queue energy will also feel wrongly positioned, because the room is intimate rather than a stage. If your concept needs the architecture to disappear behind a full set, factor in production and build from the outset rather than treating it as a finish.
Best Use Cases
First choice is a wholesale showroom for Paris market week, because the exclusive-use layout, WC, wifi and four minute walk from Poissonnière let you run back to back wholesale appointments without sharing the room. Second is a press day and collection preview, since the historic tailoring interior gives editors a story beyond the garments and the address sits beside Studio Berçot and MOD'SPE in a district buyers already walk. Third is a content studio or lookbook shoot, where consistent daylight and full private access across three days makes a compact but controllable set. Fourth is a small brand activation or product launch for 20 to 30 guests at a time, with street level entry easing arrivals. Fifth is a gallery or pop up exhibition of objects, prints or accessories. Sixth is a sample sale or short pop-up shop, workable but tight on till, fitting and stock space. Seventh is a creative workshop or intimate private event for a seated group.
Budget Signal
Priced on request and positioned in the mid tier for Paris short-term commercial space, below Marais, Saint-Honoré and 6th arrondissement showroom rental and well below a comparable temporary retail space on a prime commercial artery. What you buy at this level is credibility of address and full private use rather than raw square metres. Against a hotel event space you gain a room with character and no per-head food and beverage minimum. Against a co-working venue or shared showroom you gain exclusivity, branding freedom and a room that photographs as your own. Against shared pop-up formats you gain control of the appointment calendar, which is the whole point during market week. The three day minimum means brands at this stage typically find the cost per productive appointment lands lower than expected once the diary is full, and it is worth modelling that in our budget calculator before you enquire.
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