Versatile Event Space in New Union Square.
about this space
This 700 square meter event space in New Union Square, England, provides a dynamic setting perfect for various occasions. Located on the ground floor, it features multiple rooms that fill with natural light, offering a creative atmosphere suitable for art exhibitions, product launches, and other events. The space is designed for seamless experiences and includes essential amenities such as internet access, air conditioning, a security system, and a kitchen. Additionally, it is equipped with sound and video equipment available upon request. With convenient options such as parking and an elevator, this space is well-suited for your next gathering.
the fwv take
For a brand activation focused on product launches or art exhibitions, this Greater London space proves optimal due to its multi-room layout on the ground floor, fostering diverse simultaneous activities without interference.
The integration of natural light across multiple rooms enhances creative possibilities, making it sought-after for high-impact events requiring flexible and adaptable environments.
Mid to large-scale contemporary brands with an aesthetic of modern minimalism or clean lines usually find this venue most compatible, particularly those in ready-to-wear or accessories aiming to execute impactful, short-term retail experiences among available spaces in London.
From our track record, securing a spot during peak London Fashion Week periods necessitates early bookings, ideally 8 to 10 weeks out, with our venue sourcing team able to streamline this engagement effectively.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
- CCTV
servizi aggiuntivi
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 650 sqm floor plan and amenities for Versatile Event Space in New Union Square, then note the window you want in Greater London. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €2517 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Greater London.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Greater London.
activation ideas
Product Launch
This space excels for product launches thanks to its expansive 650 sqm layout and natural light across multiple rooms, allowing for diverse setups. Brands running these events typically utilise the sound and video equipment to captivate up to 680 guests. The integration of a kitchen adds value for hospitality needs, ensuring a comprehensive launch experience.
Art Exhibition or Gallery Showing
Leverage the gallery setting and ample natural lighting for art exhibitions that require a refined backdrop. The multiple room design enables simultaneous art showcases and exclusive viewings. With internet access and video equipment, interactive installations can be seamlessly integrated to enhance the visitor experience.
Press Day / Media Preview
This space effectively supports press days due to its ability to host up to 680 guests while providing areas for private interviews or discussions. Media groups can benefit from the layout which allows for pre-planned routes and background visuals using available video equipment. The location offers easy access for invited press through its parking and elevator facilities.
Fashion Showroom
Multi-day fashion showrooms thrive here with a configuration that enables brands to combine retail and presentation. The fitting rooms and garment racks support fashion displays, and the generous space allows for both visitor interactions and wholesale appointments. Explore more options by browsing our spaces in London.
Sample Sale
The venue is perfectly facilitated for sample sales with its extensive area, fitting rooms, and garment racks, making logistics straightforward. An elevator and stock room enhance operational efficiency, accommodating large product volumes. Parking availability provides smooth access for customer deliveries and pick-ups.
Influencer Event
Host an influencer event at this versatile location where amenities like internet and sound equipment are ready to support high-engagement experiences. Ample space provides creative freedom for branded installations, making it a strategic venue choice for influencer marketing. Our activation service can further augment your event planning needs.
Content Creation Day
The natural light offered by this space is optimal for content creation days, where brands require a bright backdrop for photography or video production. Space can be reconfigured swiftly between sets, ensuring efficiency. Equipment such as sound and video gear can be integrated into shoots, simplifying technical requirements.
Networking Event
Hold a networking event using the expansive floor space and multiple rooms to create intimate breakout and main spaces for talks or presentations. The presence of a kitchen enables catering support, ensuring guest refreshment. The central location of New Union Square attracts professionals, providing an accessible and high-profile setting for networking.
Workshop or Creative Workshop
This venue suits workshops, thanks to its configurable space that can be divided to host different activity segments concurrently. The ground floor access and amenities like WiFi and audio-visual tools further support interactive workshops. Brands can easily organize creative stations that require ample workspace and good lighting conditions.
use cases
location
what's around
7 stores within 600 m, incl. Waitrose, Sainsbury's Local, Shop'N Drive
brands nearby
- fashion stores
- 1
- beauty
- 5
- design & interiors
- 1
- hotels
- 2
- cafés
- 5
- restaurants & bars
- 9
- other retail
- 16
- District50 m
- Passyunk Avenue60 m
- Waitrose70 m
- LINNAEAN90 m
- Black Cab Coffee Co160 m
- Battersea & Nine Elms Estates190 m
the neighbourhood
Art galleries, independent designers, and pop-up concept stores define the creative backbone of New Union Square in Greater London. In our experience, this area is a preferred location for emerging and established brands aiming to host art exhibitions or product launches. Close to streets like Nine Elms Lane and among landmarks like the Embassy Gardens, the square serves as a nerve center for curated brand activation and gallery showings. Creative studios appreciate the area's clean, contemporary aesthetic, which harmonizes well with a range of brand identities needing showroom space or a fashion presentation arena. Explore more opportunities aligned with this setting among our available spaces in London.
Brands typically choose New Union Square for its strategic blend of accessibility and exclusivity, sitting just outside the busier quarters like Soho and Mayfair. Here, the footfall is steady yet not overwhelmingly tourist-centric, providing brands the luxury of more meaningful interactions. Unlike congested hubs, this area is particularly attractive for invite-only formats where privacy trumps street traffic. Its proximity to key press hotels and reliable metro connections through stations like Nine Elms and Battersea Power Station bolsters convenience for both national and international visitors. Generally, the area appeals to those in search of short-term commercial spaces that leverage both logistical perks and better rental value compared to pricier zones. When planning your next launch, our venue sourcing team can guide you through these tradeoffs.
On street-level, the experience in New Union Square is a study in contrast, with weekdays marked by professionals and creatives, and weekends becoming the domain of residents and visitors on leisurely walks. The block housing this versatile event space is particularly suited for press days and showroom events, owing to its quieter atmosphere that can breathe amidst the city's din. Natural light floods the ground floor — perfect for a brand shoot location or content captures that rely on clarity and brightness. However, if your brand requires the high-volume tourist interaction of a major retail artery, this neighborhood may not meet those expectations. Tailored to favor operation-focused activations over spontaneous walk-ins, this area suits deliberate campaigns — particularly with the help of our expert activation service.
getting here & street life
nearest transit
- Nine Elmsmetro382 m · 5 min
- Battersea Power Stationmetro683 m · 9 min
- Vauxhallmetro762 m · 10 min
- Pimlicometro771 m · 10 min
- United States Embassybus · 5443778 m · 1 min
- Riverlight Quaybus200 m · 3 min
street activity
steady footfall.
6 places within 200 m · 23 stores · 14 cafés and restaurants · pedestrianised street
- within 200 m
- 6
- within 400 m
- 14
- within 600 m
- 38
the neighbourhood
Dolphin Square is a prominent estate of private flats near the River Thames in Pimlico, Westminster, UK. Built between 1935 and 1937, it was, until the development of Highbury Square, the largest garden square in Greater London constructed as private housing.
- Embassy Gardens · 80 m
- River Heathwall · 156 m
- Embassy of the United States, London · 168 m
- Sky Pool, London · 215 m
- Pimlico Gardens · 373 m
- Statue of William Huskisson · 385 m
frequently asked
Yes, the versatile event space in New Union Square, Greater London is available for pop-up shops. With a size of 650 square meters, this ground-floor space is designed to accommodate various short-term retail options, providing ample room and essential amenities such as fitting rooms, a stock room, and internet access. Typically, brands find the three to 21-day rental window flexible enough to host impactful temporary retail experiences. In our experience, this venue is especially suitable for brands aiming to blend retail with a gallery-like setting.
who it suits
Brand Scale
This space fits established brands with a 25 to 150 person team, seven figure annual revenue, and the internal marketing or production resource to programme 650 sqm across multiple rooms. At 7,000 sqft on the ground floor with an occupancy estimate of 680, this is a scale of venue that needs real content to fill it: a full collection, a guest list of several hundred, or a multi zone experience. Brands at this stage typically find the multiple room layout useful because it lets them separate press, wholesale appointments and public retail without renting three venues. Where we see mismatches is when a founder led label with a 3 to 10 person team and one season of trading takes a footprint this size, then spends the entire build budget filling empty floor. Equally, a global house needing a three month flagship residency will hit the 21 day maximum lease and should look at longer term spaces in London instead.
Aesthetic Fit
Gallery minded brands win here: contemporary ready to wear, technical outerwear, footwear, eyewear, fragrance and design led accessories that read well against neutral walls and daylight. The natural light through multiple rooms and the Nine Elms and Embassy Gardens setting suit a modern, architectural, product forward identity, the kind of brand presentation space where the garment and the lighting do the work. Fitting rooms, counters and garment racks are already in place, so the interior supports a clean retail experience without heavy dressing. What does not work is a heritage, wood panelled or maximalist boutique identity that depends on ornate period features, nor a raw industrial concept looking for concrete and patina. If your brand world needs a specific built environment, budget for production and build rather than expecting the shell to carry it.
Best Use Cases
First choice is a product launch or brand activation with a press moment, because the room count, sound and video equipment, kitchen and 680 person capacity all support a hosted evening at scale. Second choice is a collection preview and press day, where separate rooms let you run editor walkthroughs and wholesale appointments in parallel. Third choice is a gallery showing or exhibition style fashion showroom, which is what the space was built for and what the daylight rewards. Fourth is a sample sale, supported by the stock room, counters, fitting rooms and lift access for pallet deliveries. Fifth is a multi day pop-up shop or temporary retail space within the three to 21 day lease window, best used as a campaign residency rather than a permanent trading test. Sixth is a content studio shoot, using daylight rooms on quieter days between public opening hours.
Budget Signal
On a per square metre basis this sits in the mid market for large format London event and showroom rental, meaningfully below equivalent square footage in Mayfair, Soho or Covent Garden while offering more usable floor than most of them. Compared with a hotel event space of similar capacity you avoid catering minimums and gain a fully blank, brandable environment plus a stock room and fitting rooms. Compared with a co-working venue or a shared pop-up format you gain exclusive use, security and CCTV, parking, lift access and a genuine fashion week venue footprint. The trade is location: Nine Elms is five minutes from the tube and served by 23 nearby stores, but it is a destination address rather than a walk in retail street, so factor invitation and paid reach into your numbers using the budget calculator before committing.
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