What does Fashion Week Venues handle on my behalf for this booking?

We handle landlord negotiation, mall house rules, the temporary use agreement or licence to occupy, fit-out permit coordination, build supervision, furniture and fixture specification, retail staffing and point of sale setup for this Central address. What we manage specifically at a basement mall floor like this one is the overnight works window, goods lift booking and management office approvals, which are the three things that most often delay a Hong Kong opening. You can also add activation service

How much does it cost to rent this Central flagship?

The indicative day rate is HK$7,886.66, roughly EUR 876 per day, with management fees of HK$20,749 per month charged on top. Because the space carries a 365 day minimum lease, pricing is agreed as an annual figure rather than a daily one, and the day rate is most useful for comparing cost per selling day against other Hong Kong options. Final terms are brief-based pricing, since landlords in Central weigh brand covenant, trading category and fit-out scope when quoting. Model your effective cost per selling day with our budget calculator

What is the minimum rental term?

The minimum lease at this address is 365 days, which places it firmly in the flagship and market-entry category rather than short-term retail. In our experience handling bookings at Central mall addresses, landlords hold this line because the floor comes fully built out and they price against fit-out already paid for. That works in your favour if you are testing Asia Pacific depth over a full retail calendar, covering Lunar New Year, spring drops and the autumn buying season from one Hong Kong base. If a year is longer than your plan allows, request availability on shorter-term formats and we will compare them side by side.

How large is the space and how many people does it hold?

The floor is 3,640 sqft, or 338 sqm, on a single basement level with an occupancy estimate of around 350 people. That capacity gives you a genuine dual function: trading retail by day and hosting a collection preview, press day or launch party in the same footprint after hours. Brands running this format in a floor of this size typically zone the front third for merchandising, the middle for feature display and the rear for the stock room and fitting rooms. The space is move-in ready, so you can plan your layout against existing counters and garment racks rather than starting from a bare shell.

What is already fitted out in the store?

You get a working retail interior: stock room, fitting rooms, counters, garment racks, lighting, furniture, sound and video equipment, Internet, security system, central air conditioning, heating and a kitchen area. That combination removes a large share of the build cost that a Hong Kong flagship normally carries, and the sound and video equipment supports moving-image brand storytelling on the shop floor without hiring in a rig. Where brands want to override the base finish with their own material world, we specify and install through branded store design

What power supply is available for fit-out and equipment?

The unit has a 300 amp three-phase electricity supply, which is unusually heavy for a retail floor of 3,640 sqft. That means you can run a full lighting rig, LED walls, cold storage, refrigeration or espresso service without bringing in temporary generators or distribution boards. Drainage and a Towngas connection are also in place, so a café counter or beauty treatment station inside the store is technically straightforward. In our experience the power spec is the detail that decides whether an experiential retail concept is viable in Hong Kong, and this address clears it comfortably.

How does loading and stock delivery work at a basement floor?

Deliveries run through the building elevator with on-site parking available, so stock, fixtures and set pieces move in without blocking Jubilee Street or the surrounding Central lanes. Because this is a basement mall floor, goods lift slots are booked through the management office and heavier build works are usually restricted to overnight hours under mall operating agreements. We schedule your move-in against those windows as part of the booking so your opening date does not slip. Brands that plan a two-night install rather than a single daytime one consistently open on time here.

Is the space accessible and is there parking?

Yes, the floor is served by an elevator, which provides step-free access to the basement level for both visitors and deliveries, and parking is available on site. That matters in Central, where street-level access and kerbside loading are tightly controlled and often impossible during trading hours. For press days and buyer appointments, the lift and parking combination means guests and crates arrive through the same controlled route rather than through the retail entrance. Confirm exact lift dimensions with us at enquiry stage if you are shipping oversized display pieces.

What permits and agreements do I need for a Hong Kong retail activation here?

You will typically need landlord and mall management approval, a fit-out permit for any works, and a temporary use agreement or licence to occupy alongside the lease, plus a Business Registration Certificate for the trading entity in Hong Kong. Signage is governed by mall house rules rather than street signage consent, since the unit sits on a basement mall floor, so window and wall graphics are approved through the management office. Food or beverage service triggers separate licensing, which is why the drainage and Towngas connections matter if a café element is in scope. Our permit guide

How long should I allow before opening?

Allow four to six months for Central, Hong Kong, because landlord approval, mall house rules and fit-out permits all move slowly and sequentially. The pre Lunar New Year window and the late March period fill first, so brands targeting those dates should start conversations earlier still. With the shell already built out you can compress the build phase, but you cannot compress approvals, and the overnight works restriction stretches installation across more nights than a street-level unit would. We map your programme against approval milestones at enquiry stage so you know your realistic opening date before you commit.

What is the location and transport like?

The store sits off Jubilee Street in Central, a 190 metre historic main street named for Queen Victoria's 1887 jubilee, with six tram stops within a five minute walk including Gilman Street and Jubilee Street both one minute away. The Center is 40 metres away, Central Market 119 metres, and the Central to Mid-Levels escalator 120 metres, which feeds steady weekday office and visitor footfall past the building. Hang Seng Bank headquarters and Queen Victoria Street sit within 135 metres, placing you in the financial and shopping core of Hong Kong Island. Brands weighing Hong Kong against other Asia Pacific bases often compare this catchment with spaces in Tokyo

Can I use this space for a showroom or wholesale appointments?

Yes, the rear zone works well as a fashion showroom while the front continues trading, using the stock room and fitting rooms for buyer previews and wholesale appointments. Across 3,640 sqft you have enough separation to run a commercial retail floor and a private appointment area without the two colliding. Brands using this hybrid model in Central typically hold buyer appointments in the morning and open to the public from midday, which spreads the cost of the annual term across two revenue functions. The security system and controlled lift access keep sample rails and pre-season product properly protected.

Does it work for content shoots and press days?

Yes, during closed hours the floor functions as a content studio, because a basement level gives you full control of lighting with no daylight to fight and the on-site sound and video equipment covers playback and screening needs. The 350 person capacity supports a press day or collection preview after trading, with the kitchen area handling catering prep and Towngas plus drainage supporting proper service. What we manage on your behalf for evening programmes is the mall access permission, guest routing through the lift and a crew call that fits the overnight works window. Photography and film crews should note that ceiling height and column positions are worth checking against your set plan before you book.

Can Fashion Week Venues staff the store for me?

Yes, we recruit, train and manage Hong Kong retail teams for this address, covering floor staff, stockroom support and a store manager for the full term. Plan this early, because Central labour supply tightens sharply around Lunar New Year and the autumn buying season, and a 3,640 sqft floor with fitting rooms needs proper coverage to convert footfall. We brief teams on your product, tone and clienteling approach, and pair staffing with point of sale, payments and sell-through reporting so you can see performance by day and category. Staffing is quoted on request against your trading hours and headcount.

How do I enquire and what happens next?

Send an enquiry through this listing with your dates, category and fit-out ambition, and we reply within 24h with availability, indicative annual terms and the approval timeline for this Central address. From there we arrange a viewing or a video walkthrough, confirm landlord requirements for your trading entity, and issue heads of terms for review. All spaces we present are vetted, concierge included, and there is no charge until your booking is confirmed. If this floor does not fit your brief after the first call, we will put two or three comparable Hong Kong options in front of you rather than press ahead with this one.

What is the day rate?

HK$7,887 / day. Weekly and press-preview rates are quoted on request.

Is staging, branding and fit-out permitted?

Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry.

Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting.

How far in advance should we book?

Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks.

shell — hong kong

3,640 sqft Flagship Store in Central, Hong Kong.

338 m²

3640 sq ft

hong kong

HK$7,887 / day

per day

pop-up store

1 use case

city

Hong Kong

area

338 sqm

day rate

HK$7,887 / day

postcode

—

use cases

pop up store · retail activation

included

Internet · Air Conditioning · Security System

about this space

This flagship store offers a spacious area of 3,640 square feet, perfect for various commercial uses. The facility is equipped with central air conditioning and a comprehensive electricity supply of 300 amp three-phase. Essential amenities include drainage and Towngas connection, ensuring operational efficiency. The store is supported by a range of interior features, such as Internet access, a security system, a stock room, counters, fitting rooms, garment racks, and appropriate lighting. Additional provisions include furniture, sound and video equipment, heating, parking, an elevator, and a kitchen area. This well-equipped space is ideal for businesses looking to establish a presence in a prominent location. Management fees are HK$20,749 per month.

the fwv take

Treat this Central floor as a market-entry flagship or a season-long temporary retail programme rather than a two week pop-up concept, because the 365 day minimum lease arrives alongside a retail interior that is already finished with stock room, fitting rooms, counters, garment racks and working lighting, which in our experience lets a brand open and trade inside its first week instead of pouring the opening budget into structure.

What makes this address work for sustained trading is the pairing of 3,640 sqft across one uninterrupted basement mall level with a 300 amp three-phase supply that carries a full lighting rig, LED wall, refrigeration or espresso counter with no temporary distribution, while elevator and on-site parking access moves stock and set pieces in without ever touching Jubilee Street, and six tram stops within a five minute walk plus the Central to Mid-Levels escalator 120 metres away deliver reliable weekday office footfall.

The natural fit is contemporary apparel, denim, footwear, athleisure and accessible premium accessories from brands five or more years into trading with a Hong Kong distributor or retail entity already in place, and a product-forward, graphic-led identity reads cleanly against the neutral base finish, whereas heritage maisons built on daylight, ceiling height and a street-level façade moment will find a basement floor below their tier unless they commit properly to branded store design.

Allow four to six months in Central, since landlord covenant checks, mall house rules and fit-out permits run sequentially, and the pre Lunar New Year and late March windows are consistently the first to go, so plan against our activation timeline, budget two install nights rather than one because heavier works are restricted to overnight hours under mall operating agreements, and settle how the HK$20,749 monthly management fee is treated in your agreement before terms are signed.

what's included

Internet
Air Conditioning
Security System
Stock Room
Counters
Fitting Rooms
Garment Rack
Lighting
Furniture
Sound & Video Equipment
Electricity
Heating
Parking
Elevator
Kitchen

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

how to book this space

01
Check the shell and the dates
Review the gallery, 338 sqm floor plan and amenities for 3,640 sqft Flagship Store in Central, Hong Kong, then note the window you want in Hong Kong. Fashion week dates book 6–10 weeks out.
02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €868 per day.
03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Hong Kong.
04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Hong Kong.

activation ideas

Market-Entry Flagship Pop-Up Store

This works as a season-long temporary retail programme rather than a two week residency, because the 365 day minimum lease arrives with an interior that is already trading ready. Across 3,640 sqft brands typically merchandise the front third, run feature display through the middle and hold the rear for the stock room and fitting rooms, with existing counters and garment racks carrying the shop floor. Plan retail staffing four months ahead, since Central labour tightens around Lunar New Year.

SS/AW Seasonal Showroom

The floor supports a genuine fashion showroom because 338 sqm gives you enough depth to separate a private appointment zone at the rear from a trading front without the two colliding. In practice the stock room handles sample storage and the fitting rooms cover fit sessions, so no additional structure is needed for a collection preview. The security system and controlled lift access keep pre-season rails protected between appointment blocks across the buying calendar.

Buyer Appointments and Wholesale Preview

Strong for wholesale appointments specifically because guests and crates both arrive through the elevator and on-site parking rather than the retail entrance, which matters in Central where kerbside loading is restricted during trading hours. The rear zone comfortably holds two appointment tables and four to six rails, working best for groups of six to eight buyers at a time. Brands running this hybrid model book buyers in the morning and open to the public from midday.

Sample Sale

This is a credible sample sale space because the fixtures a sale needs are already installed: fitting rooms, garment racks, counters and a stock room for replenishment behind the floor. Six tram stops sit within a five minute walk and the Central to Mid-Levels escalator is 120 metres away, which feeds weekday office volume without paid media. Queue management runs inside the mall rather than on Jubilee Street, and we configure point of sale and payments with multiple till positions at the front counters.

Press Day and Media Preview

Works well as a press day venue after trading hours, primarily because the kitchen area with Towngas and drainage supports proper catering prep rather than a trestle table workaround. While occupancy is estimated at 350, a press preview reads far better at 80 to 120 guests across this footprint, with rails staged in the rear and a seated interview corner near the counters. What we manage on your behalf is mall access permission and guest routing through the lift.

Product Launch

The 300 amp three-phase supply is what makes this floor work for a launch, since a full lighting rig, LED wall and refrigerated bar can all run without temporary generators or distribution boards. Sound and video equipment is already on site for playback and screening moments. Budget two overnight install nights rather than one, because heavier works at a basement mall floor are restricted to overnight windows agreed with the management office.

Influencer Event

A basement level is an advantage here, because with no daylight to fight your content lighting stays consistent from a 6pm arrival through to the last post of the night. Sixty to one hundred guests move well across 3,640 sqft with a product wall, a seated content corner and the kitchen area used as a service back of house. Pair the guest list with influencer marketing support so the creator mix matches your Hong Kong category priorities.

E-commerce and Lookbook Shoot Day

During closed hours this functions as a controllable content studio, and the absence of daylight means colour temperature holds steady across a ten hour shoot day without matching shots to a changing window. Fitting rooms double as changing and steaming stations, the stock room stages product by look, and lift plus parking access moves kit in without a street load. Confirm ceiling height and column positions against your set plan before you commit to a large lighting build.

Workshop or Masterclass

Viable for a customisation, beauty or craft workshop because drainage and a Towngas connection are already in place, which makes a wet station, treatment counter or espresso service technically straightforward rather than a temporary plumbing exercise. This suits twenty to forty seated participants rather than a large audience format, using the middle zone for the working table and the counters for check in. Sessions run well as retention programming alongside daily trading.

Networking Event

The Central financial core position carries this format, with Hang Seng Bank headquarters 132 metres away and The Center 40 metres from the door, so weekday evening attendance holds up without long travel for guests. Around 150 standing works comfortably once retail fixtures are pushed to the perimeter, with kitchen prep supporting drinks service. Because the unit sits on a basement level, budget for clear lift and lobby wayfinding so arrivals are not hunting for the entrance.

use cases

pop up storeretail activation

location

plotting…

hong kong·22.2847° · 114.1548°

getting here & street life

nearest transit

機利文街 Gilman Streettram · 74W64 m · 1 min
租庇利街 Jubilee Streettram · 25E84 m · 1 min
砵典乍街 Pottinger Streettram · 72W235 m · 3 min
文華里 Man Wa Lanetram · 76W264 m · 3 min
禧利街 Hillier Streettram · 21E367 m · 5 min
畢打街 Pedder Streettram · 27E400 m · 5 min

the neighbourhood

Jubilee Street is a historical main street with a length of approximately 190 metres in Central, Hong Kong Island. Jubilee Street was named for the 50th anniversary of Queen Victoria's reign in 1887.

The Center · 40 m
Central Market, Hong Kong · 119 m
Central–Mid-Levels escalator · 120 m
Queen Victoria Street, Hong Kong · 131 m
Hang Seng Bank Headquarters Building · 132 m

frequently asked

Yes, this 3,640 sqft flagship floor in Central, Hong Kong is listed under pop up store and retail activation use, but the minimum lease is 365 days, so it works as a season-long or year-long temporary retail programme rather than a two week residency. Brands treat it as a market-entry flagship, refreshing the floor by drop while holding the same address across the year. Because the shell already includes a stock room, fitting rooms, counters, garment racks and lighting, your pop-up format can trade from week one instead of paying for structure. If your brief genuinely needs a short-term rental of a few weeks, tell us at enquiry stage and we will point you to alternatives rather than push you into an annual commitment.

who it suits

Brand Scale

This space suits an established brand with 30 plus staff, five or more years of trading, and a committed Asia Pacific growth plan, typically supported by a Hong Kong distributor, franchise partner or in-market retail entity. The reason is the commitment structure rather than the size: 3,640 sqft over a basement mall floor with a 365 day minimum lease is a flagship retail decision, not a two week activation. Brands at this stage typically find that a full fit-out including stock room, fitting rooms, counters, garment racks, kitchen and 300 amp three-phase power removes six figures of build cost from a market entry. Where we see mismatches is when a 5 to 15 person DTC label with no local operations team enquires: the annual term, monthly management fee of HK$20,749 and staffing load will outrun their margin. Those brands should browse all spaces with shorter minimum terms before committing here. Equally, a global luxury house wanting street-level façade prominence on Queen's Road will find a basement mall floor wrongly positioned for their tier.

Aesthetic Fit

Contemporary apparel, athleisure, denim, footwear and accessible premium accessories fit this space most naturally, alongside beauty and lifestyle brands that trade on volume and clear merchandising. The existing interior is a neutral, functional retail shell with even lighting, counters and fitting rooms, which reads well for brands with a clean, product-forward visual language and a strong graphic or colour identity that can be layered on top. Sound and video equipment supports moving-image brand storytelling on the shop floor. What does not work is a heritage couture or gallery-quiet aesthetic that depends on daylight, high ceilings and architectural drama, because a basement mall floor cannot deliver natural light or a sculptural façade moment. Brands with a highly specific material world usually need branded store design to override the base finish rather than work with it, and should budget accordingly.

Best Use Cases

First choice is a long-term flagship or brand-owned retail experience, since the annual term, stock room, kitchen, parking and elevator access all point to sustained trading rather than a short residency. Second choice is a market-entry temporary retail space held for a season and refreshed by drop, using the full 3,640 sqft to test category depth in Central before signing street-level rent. Third choice is a hybrid retail and events floor, with an occupancy estimate around 350 supporting collection previews, press days and launch parties after trading hours. Fourth choice is a wholesale and showroom rental function in the rear zone, where the stock room and fitting rooms handle buyer appointments while the front trades. Fifth choice is a recurring sample sale space, well served by tram stops one minute away and the Central to Mid-Levels escalator. Sixth choice is a content studio and shoot space during closed hours, given controllable lighting and sound and video equipment on site. For anything trading daily, plan retail staffing early, as Central labour supply tightens around peak seasons.

Budget Signal

This sits in the mid tier for Central retail, materially below prime street-level frontage on Queen's Road Central or Pedder Street while holding the same postcode and transit access. What a brand gets for that positioning is scale and fit-out already paid for: 3,640 sqft, central air conditioning, heavy three-phase power, drainage, Towngas, security, parking and an elevator, at a cost per square foot that ground-floor Central simply does not offer. Compared with hotel event spaces, the rate is far better on a per-day basis once a run passes two weeks, and unlike a hotel or co-working venue you control fixtures, signage and trading hours. Shared pop-up formats and multi-brand concept floors cost less but split attention and cap merchandising control. Factor in the monthly management fee and staffing before comparing tiers, and run the numbers through our budget calculator to see how the annual term changes effective cost per selling day.

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about this space

the fwv take

what's included

make the space yours.

how to book this space

Check the shell and the dates

Send the brief

Get availability and a quote

Lock the contract

Build and open

activation ideas

Market-Entry Flagship Pop-Up Store

SS/AW Seasonal Showroom

Buyer Appointments and Wholesale Preview

Sample Sale

Press Day and Media Preview

Product Launch

Influencer Event

E-commerce and Lookbook Shoot Day

Workshop or Masterclass

Networking Event

use cases

location

getting here & street life

frequently asked

who it suits

Brand Scale

Aesthetic Fit

Best Use Cases

Budget Signal

set in cormorant.printed for paris, this session.

set in cormorant.
printed for paris, this session.