F&B/Retail Unit Available Adjacent to PMQ.
about this space
This Food and Beverage/Retail unit offers a total area of 980 square feet, with the option to extend to 9,910 square feet by combining it with two additional units. The space is well-equipped with essential amenities including internet access, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen. Located in a bustling area, this unit is ideally positioned near various dining and entertainment options.
the fwv take
Hybrid retail activations pairing fashion with food and beverage components excel in this adaptable space, supported by a kitchen and fashion showroom amenities adjacent to PMQ.
The option to expand the available area to 9,910 square feet by combining with adjoining units offers unparalleled flexibility for brands planning large-scale or multi-dimensional pop-up concepts.
Perfect for mid-scale, design-driven brands from contemporary fashion to artisanal lifestyle products, this location immerses them in Hong Kong's artistic landscape without the overhead of a flagship store.
As Hong Kong's fashion weeks draw international attention, booking this space early in the city ensures your activation benefits from heightened festival energy and industry presence.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 91 sqm floor plan and amenities for F&B/Retail Unit Available Adjacent to PMQ, then note the window you want in Hong Kong. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €286 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Hong Kong.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Hong Kong.
activation ideas
Temporary Retail Space
This space is highly efficient as a temporary retail space due to its combination of retail-facilitating amenities like fitting rooms and a stock room. Operating at 980 square feet with potential expansion, brands can establish a strong, long-term retail presence rather than a short-lived pop-up. The kitchen and other conveniences support extended daily trading operations seamlessly.
Fashion Showroom
This unit excels for use as a fashion showroom, equipped with garment racks, fitting rooms, and adequate lighting. Brands running showroom operations here benefit from a strategic location adjacent to PMQ, providing ample access to industry's core audience while ensuring a controlled and pristine environment for presenting seasonal collections.
Press Day / Media Preview
The venue functions well for press days due to its private basement setting, which suits exclusive, invitation-only events. Strategic proximity to PMQ and detailed infrastructure, including sound and video equipment, allow for impactful media engagements and activation service support to enhance the presentation.
Hybrid Retail and F&B Concept
Equipped with a kitchen, this space facilitates the creation of hybrid retail and food and beverage concepts. Brands can integrate café elements or culinary experiences within their retail strategy, enhancing customer engagement. This makes it particularly attractive for brands aiming at a diversified retail presence, as supported by our branded store design services.
Content Studio
For brands requiring multi-media production capability, this space serves as a competent content studio. With sound and video equipment, controllable lighting, and minimal daylight interference, it's ideal for producing brand shoots, e-commerce content, and more structured video productions. Our venue sourcing service can help optimize layout for diverse content needs.
Sample Sale Space
This unit can serve as a sample sale venue, capitalizing on its retail layout and the stockroom for inventory management. While the bustling nearby locales provide foot traffic ideal for sample sales, the venue's interior features offer space management efficiency, aiding in steady customer flow and product display.
Buyer Appointments
Facilitated by existing fitting and garment amenities, this unit is excellent for conducting buyer appointments. It enables brands to present their collections in a professional setting with easy accessibility in Hong Kong’s design-centric area, reinforcing the strategic advantages of spaces in Hong Kong.
use cases
location
the neighbourhood
In the vibrant core of Hong Kong's creative landscape, adjacent to PMQ, fashion-forward brands and innovative food and beverage units find their niche. This area is a magnet for independent art galleries, concept stores, and boutique ateliers, particularly concentrated around Hollywood Road. In our experience placing brands here, venues nearby like the Man Mo Temple help draw a sophisticated crowd eager for avant-garde design and innovative culinary experiences. This is a hub where modern jewelry artisans and contemporary menswear designers thrive, attracting a clientele that appreciates quality and originality, making it a prime spot for temporary retail activations and pop-up shops.
Brands often gravitate towards this district as opposed to Hong Kong's more commercial zones like Causeway Bay due to its authentic artistic atmosphere and creative appeal. Unlike the bustling streets of Queen's Road, spaces around PMQ offer a more intimate setting with superior value per square meter for brands aiming to maintain a selective ambiance. The area caters well to invite-only events and focused brand activations, supported by its proximity to both PMQ and convenient transport links like Hillier Street and Man Wa Lane trams. This area is especially valued for localized engagement with an industry-savvy audience, making it perfect for concept direction services or in-depth brand presentations for press and buyers.
The street-level environment around PMQ offers a unique charm—a fusion of artistic flair and residential calm that captivates visitors. Foot traffic here is steady and deliberate, particularly thriving during the afternoon when professionals and trendsetters wander the eclectic mix of galleries and eateries. Ideal for hosting press days and showroom visits, the subterranean layout provides a controlled and intimate experience. However, we consistently find that brands requiring spontaneous walk-in traffic or the high visibility typical of tourist retail zones might find this area less suited to their needs. For brands assessing long-term activation viability here, our venue sourcing service can expertly navigate the neighborhood's distinct benefits.
getting here & street life
nearest transit
- 禧利街 Hillier Streettram · 21E287 m · 4 min
- 文華里 Man Wa Lanetram · 76W304 m · 4 min
- 上環街市 Western Markettram · WMT309 m · 4 min
- 上環（西港城）總站 Western Market Terminustram312 m · 4 min
- 機利文街 Gilman Streettram · 23E385 m · 5 min
- 港澳碼頭 Macau Ferry Terminaltram · 78W419 m · 5 min
the neighbourhood
Shing Wong Street is a street on the hill slope of Sheung Wan and Mid-Levels, Hong Kong. The street extends from Gough Street at its lowest to Caine Road highest. The street is one of ladder streets in Hong Kong, made of stone steps, in the section between Hollywood Road and Caine Road.
- Bridges Street Market · 90 m
- Coa (bar) · 95 m
- Man Mo temples in Hong Kong · 99 m
- Hollywood Road · 102 m
- PMQ (Hong Kong) · 109 m
frequently asked
Yes, this space is available for pop-up shops with a minimum lease term of 365 days. Located adjacent to PMQ in Hong Kong, it provides a 980 square feet area, suitable for long-term brand activations. The unit is particularly well-equipped with amenities such as fitting rooms, a stock room, and a kitchen, making it ideal for conducting temporary retail operations over an extended period. For brands seeking to integrate a fashion showroom or a hybrid retail and F&B concept, this space can accommodate those needs effectively.
who it suits
Brand Scale
This unit suits a brand with a 5 to 30 person team, three or more years of trading, and an existing Hong Kong or Greater China customer base, whether through wholesale accounts, DTC shipping volume or a regional distributor. The 91 sqm footprint holds one full seasonal collection with room for fitting rooms and a stock room behind, and the 365 day minimum commitment means this is a retail base rather than a four day fashion week venue. Brands at this stage typically find a basement unit beside PMQ works because the Hollywood Road creative crowd already walks the block. Too small for a global house planning a flagship, and wrongly positioned for a first time market tester who needs a short lease before committing capital.
Aesthetic Fit
Design led independents work best here: contemporary womenswear and menswear, workwear and utility labels, Japanese or Scandinavian minimal, jewellery and accessories, plus craft driven homeware and beauty that reads well against a raw lower ground shell. The basement level, existing counters, garment rack and full lighting rig favour a controlled, gallery style hang rather than a daylight dependent concept, and the fitted kitchen supports a café or tasting element inside the retail experience. Where we see mismatches is when a heritage luxury maison or a mass market high street label takes a basement unit and expects street level visibility it will never get. If your identity relies on a large glazed frontage, look elsewhere or plan for branded store design that builds the drama internally.
Best Use Cases
First choice is a long run pop-up shop or temporary retail space of six to twelve months, since the minimum lease, stock room and fitting rooms support genuine trading rather than a weekend stunt. Second, a permanent fashion showroom and wholesale appointment base for a brand entering Asian retail, with the counters and secure entry already in place. Third, a press day venue and collection preview space, helped by proximity to PMQ, Hollywood Road and the Central editorial circuit. Fourth, a content studio, given the sound and video equipment, controllable lighting and lack of daylight variance. Fifth, a hybrid retail and F&B concept using the kitchen. Sixth, a sample sale space during quieter trading months. Our activation service covers the sequencing across all of these.
Budget Signal
This sits in the mid tier for Sheung Wan and Central, meaningfully below prime ground floor retail on Queen's Road or in Causeway Bay, and below what a Central hotel would charge for equivalent square metres of event space over any sustained period. The discount is the basement level, and the trade is location: you are 109 metres from PMQ and steps from Man Mo Temple and Bridges Street Market. Against a shared pop-up format or a co-working showroom slot you pay more, but you gain exclusive use, a kitchen, air conditioning, parking, lift access and a fit out that removes most build cost. In our experience the profile that gets the most from this space is one amortising fit out across a full lease, which the budget calculator will make obvious quickly.
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