Industrial Showroom in Le Marais, Paris.
tl;dr
- Space
- A 405 sqm (4,359 sq ft) industrial showroom space for rent at 17 Rue Sedaine in the Marais and Bastille corridor of Paris 75011, set inside a classic Parisian building with open industrial volumes and a clean white finish. The floorplate holds up to 420 guests at standing capacity, making it one of the larger single-level fashion showroom options available in the eastern Marais.
- Best For
- Strongest fit for wholesale appointments and buyer previews across a full seasonal collection, followed by press days and collection previews during Paris Fashion Week, art exhibitions and curated gallery hangs, seated or standing private events for up to 420 guests, and content studio or brand shoot bookings using the open industrial floor. Teams typically hire the full 405 sqm rather than sectioning it.
- Standout Features
- Integrated lighting systems run throughout the entire floorplate, removing the cost of a full rig hire for showroom and press day formats. A dedicated stock room sits off the main space for rail storage, sample management and retail inventory, the industrial shell accepts heavy build and rigging without cosmetic protection, the single uninterrupted floorplate handles rail runs and seated presentation layouts in the same footprint, and the venue is vetted by Fashion Week Venues for load-in access and event use.
- Location
- Métro Bréguet-Sabin and Chemin Vert are both around 5 minutes on foot, with Bastille (lines 1, 5 and 8) roughly 8 minutes away in Paris 75011. Rue Sedaine is a working residential and independent retail street with 22 restaurants and 8 cafés inside 350 metres, which keeps crew catering simple during build and gives guests somewhere to move on to afterwards.
- Availability
- Day rate is on request and brief-based, priced against your build complexity, event dates and duration, with no charge until confirmed. Minimum booking is one day and you can book by the week for showroom runs; allow 6 to 8 weeks lead time in Paris, and 12 weeks or more for the March and September Fashion Week windows when spaces at this address typically book first.
- How to Book
- Submit a short brief with your dates, format and guest numbers and we reply within 24h with availability and a costed proposal. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, with concierge included for the duration of your rental. Request availability for 17 Rue Sedaine now.
about this space
This 405-square-meter industrial showroom is located at 17 Rue Sedaine in the 75011 district of Paris. The expansive and pristine space is situated within a classic building and is suitable for various uses, including events, photography, and unique showroom presentations. The property features a total area of 4,359 square feet and is designed to accommodate fashion showrooms, art exhibitions, and private events. The interior is equipped with essential professional amenities to support operational requirements. Technical features include integrated lighting systems throughout the space. Additionally, the property includes a dedicated stock room for retail support and inventory management. The layout and industrial character of the venue provide a versatile environment for creative productions and commercial activations in a central city location. All mentioned features are available to facilitate the needs of professional occupants within this unique commercial setting.
what's included
- lighting
- stock room
package add-ons
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 405 sqm floor plan and amenities for Industrial Showroom in Le Marais, Paris, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.
activation ideas
SS/AW Seasonal Showroom
This is the format the space was built for, because 405 sqm of uninterrupted floorplate plus a dedicated stock room lets you keep the full seasonal buy on rails behind the scenes while the front of house stays edited. Brands running a showroom rental of this size typically dress 40 to 60 metres of rail across the main floor, hold two or three appointment tables in the quieter end, and use the stock room for reorders and packing. Booking by the week for the Paris market period is standard here.
Buyer Appointments and Wholesale Previews
Works well because the floorplate is large enough to run three or four concurrent wholesale appointments without teams overhearing each other, which is the single most common complaint about smaller Paris showrooms. In practice the integrated lighting handles colour-accurate fabric review without additional rig hire, and the stock room absorbs trolleys, garment bags and empty crates so the buyer-facing area stays clean. Bréguet-Sabin and Chemin Vert are both around 5 minutes on foot, which matters when buyers are moving between six appointments a day.
Press Day and Media Preview
A strong press day venue because the industrial shell photographs cleanly and the volume absorbs a rolling schedule of 60 to 90 journalists and stylists across a full day without ever feeling crowded. Brands typically build a single long presentation table down the centre, keep a look-by-look rail against one wall, and run sample check-out through the stock room. Our team handles permits, catering coordination and desk staffing as part of the activation service so your press office only manages the guest list.
Collection Preview and Fashion Presentation
Credible as a Paris Fashion Week venue for a static or semi-static presentation, since a single-level 405 sqm floorplate takes a 20 metre walk line or a plinthed installation with seating on three sides. Standing capacity is 420, but for a seated fashion presentation plan on 150 to 200 with clear sightlines, which is the honest number once you allow for a technical area and front-row spacing. Load-in access on Rue Sedaine suits a modest build rather than a heavy multi-truck rig.
Sample Sale
A sample sale space works here for the reason most Paris venues fail at it, which is back-of-house. The stock room gives you a real replenishment and size-sorting area, so the shop floor can run 15 to 20 rails plus fitting cubicles and a till bank without piles of stock on the ground. At 405 sqm you can hold 200 to 250 shoppers inside with a managed queue on the street, and we bring in rails, mirrors and cubicles through furniture rental rather than you shipping fixtures to Paris.
Temporary Retail Pop-Up
Suits a short-term commercial space pop-up concept aimed at a fashion-literate local audience rather than tourist footfall, since Rue Sedaine is a working residential and independent retail street between the Marais and Bastille. Expect to drive traffic through your own audience and press rather than passing trade. The industrial shell takes fixtures, paint and rigging without cosmetic protection, which keeps build costs down, and the stock room doubles as staff area and inventory hold for the run.
Brand Shoot and E-commerce Production
Works as a content studio because the clean white industrial finish gives you three or four distinct backdrop treatments in one booking, and the integrated lighting means a smaller grip package than a raw warehouse would need. Ecommerce teams typically run two stations in parallel on this footprint, one packshot cyc and one editorial corner, with the stock room used for steaming, styling and sample logistics. Budget a day either side for build and strike if you are painting or dressing sets.
Video Production and Content Day
Adequate to good for video, with the caveat that this is a showroom rather than a soundstage, so acoustics on hard industrial surfaces need blankets or moving panels if you are recording dialogue. What makes it work for content days specifically is the volume, which allows a lighting setup, a wardrobe area and a client viewing corner to coexist across 405 sqm rather than resetting between shots. Crews of 15 to 25 operate comfortably.
Art Exhibition or Gallery Showing
The industrial character and integrated lighting make this a workable gallery volume without a full track rig hire, which is why the space is already used for exhibitions. Long clear wall runs take hung work, and the open floor takes plinths or floor-based installation with room for viewing distance. For a private view expect 200 to 250 guests moving comfortably, and use the stock room for crate storage so you are not paying for off-site holding during the run.
Influencer Event and Private Launch
Strong for evening launches because 420 standing capacity gives you a genuine room rather than a bottleneck, and the blank industrial canvas takes branded scenography cleanly. Brands running launches in spaces like this typically zone the floor into an arrival and bar area, a product moment and a content set, keeping bar service near the entrance to control flow. Eight cafés and 22 restaurants within 350 metres solve after-party spillover, and you can compare this against other spaces in Paris before committing.
Workshop, Masterclass and Networking
Works for intimate seated formats provided you accept that the space is oversized for small groups, so a 30 to 60 person workshop needs dressing or draping to feel contained rather than empty. For a networking event or masterclass, plan 80 to 150 guests with standing clusters or a seated theatre block at one end. The stock room handles material storage and catering staging, and there is no fixed kitchen, so plan for external catering.
use cases
location
what's around
3 stores within 600 m, incl. Biocoop, Carrefour City, Adöm
brands nearby
- fashion stores
- 2
- beauty
- 1
- culture
- 5
- hotels
- 1
- cafés
- 8
- restaurants & bars
- 22
- other retail
- 21
- Biocoop70 m
- Léa & Gilles80 m
- Carrefour City90 m
- Kathmandou100 m
- Frappe100 m
- Isola Sarda100 m
the neighbourhood
Independent designers, small press offices, product studios and photographers make up the working population of the streets between Bastille and Chemin Vert, and they occupy exactly the kind of building this space sits in. Walk Rue Sedaine, Rue de la Roquette and Rue Popincourt on a Tuesday morning and you pass rail trolleys being wheeled into courtyard workshops, casting sessions running out of first floor apartments, and the furniture and lighting ateliers that survived from the era when this stretch of the eleventh was Paris's cabinetmaking quarter. Théâtre de la Bastille anchors the cultural end, MK2 Bastille and Majestic Bastille pull an evening audience, and the retail is genuinely independent rather than brand-managed, from Adöm on Roquette to the smaller concept and vintage operators scattered around Rue Keller. In our experience placing brands in this neighbourhood, it attracts labels that want a Paris address with production credibility rather than luxury signalling. If you are cross-shopping this against other Paris addresses, it is worth comparing it directly with spaces in Paris that sit further west before you commit.
Brands choose the Bastille side of the Marais over the historic Haut Marais, Rue Saint Honoré or the Golden Triangle because they get significantly more usable square metres for the same budget without losing central Paris credibility. A 405 sqm single floorplate near Rue de Bretagne or Place des Vosges commands a very different rate, and the eighth arrondissement is effectively out of reach for most emerging and mid-tier labels running a full seasonal showroom rental. What you give up is the passing prestige traffic of Rue Vieille du Temple and the tourist volume of the central Marais. What you gain is a quieter, more residential street where a buyer appointment can run in peace, plus load-in conditions that actually work for a build. Transport is the underrated argument here: Bréguet-Sabin and Chemin Vert are both around five minutes on foot, Bastille puts lines 1, 5 and 8 within eight minutes, and international buyers staying around Bastille, République or the Marais hotel cluster reach you without a taxi. Teams weighing the numbers usually run the figures through our budget calculator before locking dates.
Arriving at 17 Rue Sedaine feels closer to a working Paris street than a fashion district address, and that is precisely why it functions well as a press day location. Mornings are residential and calm, with the Biocoop and the boulangerie traffic and locals heading to Léa & Gilles or Frappe for coffee, which means your first appointment block runs without noise or crowd interference. From late afternoon the rhythm shifts as the Roquette and Bastille restaurant strip fills, giving you an easy natural end point for a press dinner or an evening opening. What we consistently hear from brand teams who activate here is that the street dynamic works particularly well for invite-only formats, wholesale appointments, art exhibitions and content studio bookings, where the point is a controlled arrival rather than a spectacle. Be clear on the limitation: this is not a street for high-volume tourist retail or spontaneous walk-in traffic, and if maximum street visibility is your primary objective, a different Paris address will serve you better. Our venue sourcing team will tell you the same thing before you sign.
getting here & street life
nearest transit
- Bréguet-Sabinmetro167 m · 2 min
- Chemin Vertmetro354 m · 4 min
- Bastillemetro448 m · 6 min
- Richard Lenoirmetro450 m · 6 min
- Saint-Ambroisemetro563 m · 7 min
- Voltairemetro574 m · 7 min
street activity
high footfall.
25 places within 200 m · 24 stores · 30 cafés and restaurants
- within 200 m
- 25
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
- Bréguet–Sabin station · 190 m
- 2020 Paris stabbing attack · 200 m
- Synagogue Don Isaac Abravanel · 272 m
- Chemin Vert station · 317 m
- Galerie Patrick Seguin · 336 m
- Rue Nicolas-Appert · 355 m
frequently asked
Yes, the 405 sqm industrial showroom at 17 Rue Sedaine is available for pop-up shops and temporary retail runs in Paris 75011. The open single-level floorplate takes a full retail fit-out with rails, plinths and a cash desk, and the dedicated stock room behind the main space means you can hold replenishment stock on site rather than trucking it in daily. Rue Sedaine is a working independent retail and hospitality street rather than a high-footfall commercial artery, so brands running pop-ups here typically drive traffic through press, mailing list and community rather than relying on passing trade. If you want a footfall-led site instead, we can put alternative spaces in Paris
who it suits
Brand Scale
This 405 sqm floorplate suits an established independent or mid-tier label with a 10 to 40 person team, roughly 4 to 15 years of trading, and a wholesale book of 30 accounts or more that needs a full seasonal collection on rails in one room. In our experience the profile that gets the most from this space is a brand running a Paris showroom rental across a two to three week buying window, with in-house sales staff plus a visiting press or agency team, because the single uninterrupted floor plus dedicated stock room lets you separate front-of-house appointments from sample storage without renting a second unit. Where we see mismatches is when a first-season designer with 40 looks books this scale of temporary retail space: you will pay for volume you cannot dress. Equally, a global maison needing 800 sqm of tiered presentation, controlled backstage and a seated runway will outgrow it. Cross-shop it against smaller spaces in Paris if your rail count sits under 200 pieces.
Aesthetic Fit
The industrial shell and clean white finish work best for brands with a considered, material-led design language: contemporary ready-to-wear, technical outerwear, denim and workwear-derived tailoring, footwear and leather goods, minimalist jewellery, and design or object-led collections that read well against an unfussy backdrop. The integrated lighting throughout means product photographs cleanly and rails hold their shape visually across a long floorplate, which is why this reads as a fashion showroom rather than an event hall. What does not work here is a heritage luxury identity that depends on panelling, cornicing, parquet and Haussmannian formality, or a maximalist consumer brand that needs colour saturation and playful set dressing to make sense. Those briefs require either a period apartment or a full scenic build, and if the latter is your route then plan the production and build budget from the outset rather than treating it as dressing.
Best Use Cases
First choice is a wholesale showroom for buyer appointments, because the 405 sqm single level absorbs long rail runs while the stock room keeps reserve samples and packaging out of sight. Second is a press day and collection preview during Paris Fashion Week, where the integrated lighting and calm residential street support back-to-back editor slots without noise interference. Third is an art exhibition or curated gallery hang, given the industrial volumes and neutral walls that accept hanging and plinth layouts. Fourth is a private event or press dinner for up to 420 standing, with the Bastille restaurant strip minutes away for the after. Fifth is a content studio or lookbook shoot, using the clean shell and lighting to cut rig hire. Sixth is a sample sale, which the stock room and load-in conditions handle well but which gains less from the address than a high-footfall street would.
Budget Signal
Positioned in the mid tier for central Paris, and notably strong on cost per square metre against comparable showroom stock in the Haut Marais, Rue Saint Honoré or the eighth arrondissement, where the same 405 sqm would sit at a materially higher tier or simply not exist as a single floorplate. Against a hotel event space you gain build freedom, exclusive use across consecutive days and no catering tie-in, while giving up in-house service. Against a co-working or shared pop-up format you gain a private address that reads credibly to buyers and press, rather than a room borrowed inside someone else's brand. Against a prime commercial lease you avoid a long commitment for a two-week need. Brands at this stage typically find the integrated lighting and stock room remove two line items they had budgeted for, which is worth modelling in our ROI estimator before you compare headline rates.
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