Versatile 125 m² Commercial Space Near South Melbourne Market.
about this space
This versatile 125 square meter commercial space is located in the Clarendon Street retail precinct, just a three-minute walk from South Melbourne Market. The property features a flexible open plan layout, making it ideal for various uses. It includes a remote-controlled roller door for easy access, as well as bathrooms and a lunch room. The prominent corner location contributes to its accessibility. The space is governed by Flexible Commercial 1 Zoning, allowing for diverse business opportunities. Additional amenities include internet access, air conditioning, a security system, storage room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, kitchen facilities, and Wi-Fi. This commercial space is a solid choice for businesses looking to establish a presence in an active area.
the fwv take
This versatile 125 m² commercial space near South Melbourne Market is ideal for a pop-up concept or showroom, supported by its flexible open plan layout and essential retail amenities like counters and fitting rooms.
The remote-controlled roller door is a standout feature, providing straightforward logistics and seamless integration for retail setup and teardown operations without requiring street permits.
This space suits mid-scale contemporary fashion brands, particularly those focused on streetwear or technical outerwear, with 2-8 years in the market, while heritage luxury brands needing daylight and premium frontage should consider our venue sourcing.
For optimal engagement during Melbourne's fashion season, plan bookings 8-10 weeks in advance for the March Melbourne Fashion Festival, with strategic scheduling between Wednesday and Sunday—refer to our activation timeline for detailed planning.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 140 sqm floor plan and amenities for Versatile 125 m² Commercial Space Near South Melbourne Market, then note the window you want in South Melbourne. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €173 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for South Melbourne.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in South Melbourne.
activation ideas
Product Launch
This space is well-suited for a product launch due to its prominent corner location near South Melbourne Market. The 140 sqm open plan layout accommodates around 150 attendees, with easy logistics supported by the remote-controlled roller door for seamless setup. Brands typically leverage the space's sound and video equipment to create engaging presentations, while kitchen facilities aid in catering for guests. Use our activation service to enhance your launch strategy.
Fashion Showroom
The space's flexible open layout and essential retail amenities, such as fitting rooms and garment racks, make it a strong choice for a fashion showroom. Proximity to cultural hubs ensures great access to press and buyers. Our experience in similar spaces suggests setting up buyer appointments in the provided lunch room and kitchen facilities enhances comfort and convenience.
Content Creation Day
Brands interested in content creation days will find this space effective due to the 140 sqm open plan design. The roller door facilitates easy equipment load-in and out, and the built-in sound and video equipment supports high-quality audio-visual shoots. With ample lighting and electricity access, setting up editorial or e-commerce shoots becomes straightforward.
Sample Sale
The sizeable 140 sqm area combined with amenities such as counters, fitting rooms, and garment racks make this space optimal for hosting a sample sale. Located near the South Melbourne Market, brands running sales in areas like this typically draw market shoppers and community foot traffic. Consider using the space's built-in security system for stock management during large-scale public access events.
Press Day / Media Preview
For a press day or media preview, this location is strategic thanks to its accessibility and proximity to press and buyer clusters in the South Melbourne creative precinct. The 140 sqm space comfortably supports structured media walkthroughs, using existing counters and garment racks to exhibit collections. Leverage our venue sourcing to ensure your event aligns perfectly with expectations.
Influencer Event
An influencer event benefits from the compact, yet expansive setting this basement space provides. The open layout supports creative brand activations with access to sound and video equipment for live-streaming or recording, while kitchen facilities support venue catering needs. Brands can maximize the basement’s industrial ambiance to create an inviting and exclusive atmosphere.
Networking Event
The location's open-plan versatility is advantageous for hosting networking events, capable of accommodating up to 150 attendees. The corner site allows for high visibility, and facilities like the lunch room and kitchen make it easy to offer refreshments, enhancing the networking experience. Parking facilities provide ease of access for participants.
use cases
location
the neighbourhood
South Melbourne's Clarendon Street has become a hub for forward-thinking, avant-garde brands and dynamic creative ventures. The area is frequented by independent designers, contemporary fashion labels, and those in the arts looking for showroom spaces and pop-up shops that benefit from not just retail traffic but also artistic interest. It's common to spot ateliers and galleries alongside concept stores dedicated to innovative streetwear, technical outerwear, and modern jewellery. Notably, the proximity to cultural landmarks like Armstrong Studios and The Butterfly Club cements this area as not just a shopping district but also a creative quarter with a pulse. Our work in this neighbourhood has shown it’s ideal for brands eager to leverage this artistic context to capture and engage a discerning, style-conscious audience.
Brands are drawn to Clarendon Street over more commonly saturated zones like Melbourne's Chapel Street or the bustling CBD primarily for its balance of accessibility and exclusivity. Here, the footfall is more strategic, geared toward a targeted, relevant audience rather than mass tourism. The space offers better per square meter value without sacrificing connectivity, thanks to its proximity to key tram stops like York Street and Dorcas Street. With its quieter, more focused atmosphere, the neighborhood is particularly suited to invite-only events or extended showroom appointments. While it might not match the foot traffic of the CBD, its central location near press and buyer hotel clusters means international visitors find it conveniently connected. In our experience, the area’s equilibrium between accessibility and selectivity makes it optimal for genuine brand activation.
Arriving at this Clarendon Street location for a press day or showroom appointment feels distinctly tuned to a professional crowd. The mix of passersby tends toward those with specific destinations in mind, rather than casual tourists, creating a rarefied atmosphere that encourages in-depth brand exploration. Mornings are characterized by steady, purposeful foot traffic, transitioning into lively afternoons populated by office workers and market-goers. What this neighbourhood won't accommodate is high-volume tourist retail or brands that demand on-the-spot street visibility — these elements are best executed in busier central areas. This context makes it particularly effective when paired with our activation service, which helps embed the brand experience within a focused audience framework.
getting here & street life
nearest transit
- Stop 127: York Streettram · 12794 m · 1 min
- Stop 128: Dorcas Streettram · 128157 m · 2 min
- Stop 117: York Streettram · 117365 m · 5 min
- Stop 22: Dorcas Streettram · 22407 m · 5 min
- Stop 129: Park Streettram · 129413 m · 5 min
- Stop 126: City Roadtram · 126418 m · 5 min
the neighbourhood
Melbourne South was an electoral district of the Legislative Assembly in the Australian state of Victoria from 1889 to 1904.
- Armstrong Studios · 266 m
- The Butterfly Club · 309 m
- South Melbourne Town Hall · 318 m
- South Melbourne Market · 364 m
- South Melbourne · 404 m
frequently asked
Yes, this space is available for pop-up shops and is particularly suitable due to its 125 sqm open plan layout and existing amenities like counters, fitting rooms, and a stock room. Located near South Melbourne Market, the space benefits from being in a vibrant retail precinct ideal for attracting footfall from the local community and market-goers. The property features Flexible Commercial 1 Zoning, allowing diverse business operations including brand activations, retail experiences, and more. With easy accessibility via a remote-controlled roller door and amenities like parking and Wi-Fi, your brand can start trading seamlessly from day one.
who it suits
Brand Scale
This space fits a brand with a 5 to 25 person team, roughly 2 to 8 years of trading, and an existing wholesale or DTC customer base in Melbourne that justifies a month or longer on the ground. The 28 day minimum lease is the deciding factor: at 140 sqm on a prominent Clarendon Street corner three minutes from South Melbourne Market, this is a season length commitment rather than a weekend moment, so the numbers only work for brands who can staff it, restock it, and drive traffic to it for four weeks or more. In our experience the profile that gets the most from this space is a contemporary label running retail and wholesale in parallel, using the floor as a selling space by day and an appointment room by arrangement. Where we see mismatches is when a very early stage brand with one founder and no local mailing list takes on a 28 day run and cannot fill it, or when a global house wants a street level flagship window with daylight frontage. Both of those briefs are better served if you browse all spaces for a shorter or higher profile format.
Aesthetic Fit
Utilitarian, product forward brands read best here: streetwear, denim, workwear, technical outerwear, sneakers, eyewear, contemporary womenswear, jewellery with an industrial edge, and lifestyle or skincare lines comfortable in a studio setting. The open plan basement floor, roller door access, and existing counters, garment racks, fitting rooms and lighting rig give you a clean working shell that takes fixtures, vinyl, plinths and rails without fighting a decorative interior. What does not work is heritage luxury, couture, or high jewellery that depends on natural light, a dressed street window and a prestige address to justify price point. A basement floor plate in a suburban retail precinct undercuts that positioning no matter how well it is built. Equally, brands wanting a soft residential or gallery-white look will need real investment in surfaces and ceiling treatment, which is worth pricing through production and build before committing.
Best Use Cases
First choice is a month long pop-up shop or temporary retail space, because fitting rooms, counters, garment racks, a stock room and a security system mean you trade from day one with minimal fit-out. Second choice is a fashion showroom for wholesale appointments, with the lunch room, kitchen, parking and elevator supporting buyer visits and sample handling across a full selling window. Third is a content studio for photo shoots and video production, using the open plan floor, sound and video equipment, and roller door for straightforward gear and vehicle load-in. Fourth is a sample sale or showroom sale, where 150 person capacity and the corner position handle volume and queueing. Fifth is a press day or collection preview, quiet and controlled between trading hours. Sixth is an influencer event or cocktail reception in the evening, supported by kitchen facilities and air conditioning. Seventh is workshops and networking sessions that build local community across the run. Eighth is an art exhibition or gallery showing, viable but reliant on added lighting for a basement level. Least suited is a single night launch, which cannot absorb the minimum term.
Budget Signal
This sits in the value tier for Melbourne short-term commercial space, and on a per square metre per day basis it is one of the more efficient options in the inner south. Compared with prime Chapel Street or CBD frontage, you give up daylight and window theatre and gain roughly double the floor area for the same outlay. Compared with hotel event spaces in Southbank or the CBD, you avoid per head catering minimums and venue restrictions, and you keep the space for weeks rather than hours. Compared with co-working or shared pop-up formats, you get full control of the floor, your own storage, security and after-hours access instead of a slot in someone else's programme. Brands at this stage typically find the real cost sits in fit-out, staffing and traffic driving rather than the rate itself, so model the full four week picture with the budget calculator before you enquire.
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