Versatile Boutique with Stunning Backyard Event Space.
tl;dr
- Space
- A 112 sqm (1,200 sq ft) boutique and covered garden venue for rent in Bay Ridge, Brooklyn, combining a 900 sq ft below-grade retail floor with a 600 sq ft backyard dressed in silk florals and grass walls. The interior reads as a polished showroom space by day and converts to an atmospheric event room at night using the installed lighting rig.
- Best For
- Strongest fit is a retail pop-up shop with an evening launch party, followed by influencer events and product launches for up to 120 guests, then content studio and brand shoot bookings using the garden set. Also available for multi-week curated retail residencies, sample sale space and small collection previews for locally invited buyers.
- Standout Features
- A 600 sq ft backyard with a glass ceiling over half the area, silk floral installations and grass walls, weather-protected and rare at this day rate in Brooklyn. Move-in ready retail infrastructure includes fitting rooms, counters, garment racks and a lockable stock room, plus an installed sound system, stage, adjustable lighting, kitchen, CCTV and on-site parking for load-in.
- Location
- The R train at 86th Street is a four minute walk and 95th Street around ten minutes, with Belt Parkway and Verrazzano access making van load-in from New Jersey or Staten Island straightforward. This stretch of Third Avenue in Bay Ridge is low-rise and owner-operated, with bridal, jewellery and beauty neighbours by day and a restaurant surge from 7pm that suits guest arrivals; the basement entry needs signage and door staff, which our team arranges.
- Availability
- Day rate is 720 USD with a one day minimum and holds accepted up to 336 days, so you can book by the day or by the week. Allow three to four weeks lead time in New York and six or more across NYFW in February and September, when spaces at this address typically book first for evening slots.
- How to Book
- Send your dates, guest numbers and format and we reply within 24h with confirmed availability, with no charge until confirmed. Permit paperwork, event staffing, security and fit-out coordination are handled by Fashion Week Venues on your behalf, so request availability now to hold your window.
about this space
This 900 square foot boutique offers a fully immersive, multi-sensory environment, ideal for retail, pop-ups, content creation, and intimate events. The space features a premium sound and lighting system, seamlessly transforming from a polished showroom during the day to an atmospheric venue at night. The open-plan layout includes flexible merchandising zones and high-quality finishes, allowing for easy customization and branding. A standout feature is the impressive 600 square foot backyard oasis, providing guests with a curated garden environment complemented by silk floral installations, lush grass walls, and a glass ceiling that covers fifty percent of the area, fostering an indoor-outdoor atmosphere while remaining protected from the elements. Renters have full access to the boutique and backyard event space, complete with lighting and sound systems and flexible operating hours. Additional services such as cleaning, staging, and security are available upon request. This space is perfect for hosting pop-ups, product launches, influencer events, photo shoots, micro-weddings, and curated retail experiences.
the fwv take
This Brooklyn venue excels for experiential retail pop-ups and influencer-driven launches, thanks to its integrated day-to-night lighting and sound capabilities.
The space's distinctive 600 square foot backyard, complete with lush offerings like silk floral installations and a glass ceiling, sets a uniquely inviting stage for content-heavy gatherings and photo shoots.
It caters perfectly to small to mid-scale lifestyle and fashion brands that value immersive brand storytelling, particularly those aiming to create a buzz within Brooklyn's bespoke retail landscape.
In our experience, booking during New York Fashion Week holds tight availability, requiring at least a six-week lead time, and retail staffing alongside our budget planner ensures the smooth operation of your event.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
- CCTV
- Sound System
- Stage
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 112 sqm floor plan and amenities for Versatile Boutique with Stunning Backyard Event Space, then note the window you want in Brooklyn. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €621 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Brooklyn.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Brooklyn.
activation ideas
Retail Pop-Up
This Brooklyn space works exceptionally well for retail pop-ups thanks to its 900 square foot boutique floor that easily adapts for custom merchandising. The pre-installed fittings like garment racks and counters mean brands running retail pop-ups typically set up faster, offering an inviting commercial space. The potential to host an evening launch event in the 600 square foot backyard, complete with a premium sound and lighting system, enhances customer engagement and brand exposure.
Product Launch
With its flexible setup and impressive sound and lighting capabilities, this venue is excellent for a product launch. The 600 square foot backyard offers an indoor-outdoor ambiance suitable for showcasing new products in an innovative and memorable way. Capable of hosting up to 120 guests, brands can leverage the evening setting to create a lasting impact, particularly as the space transitions beautifully from day to night.
Influencer Event
The combination of the immersive indoor space and the lush, decor-enhanced backyard makes this venue perfect for influencer events. The stunning garden features like the silk floral installations and glass ceiling provide a visually inspiring backdrop for content creation and social media engagement. Adding to the appeal are the premium sound and lighting systems that support branded experiences tailored for influencer audiences aiming for a shot-worthy setting.
Content Creation Day
This venue’s varied aesthetic offerings make it an optimal choice for a content creation day. The open-plan layout and garden area allow for diverse photographic and video setups. Brands running these sessions find the combination of natural light from the backyard and the adaptable indoor lighting supports comprehensive content needs, whether for e-commerce shoots or social media campaigns.
Photo Shoot
With high-quality finishes and flexible spaces, this venue is ideal for photo shoots. The backyard’s lush grass walls and silk floral installations provide a ready-made set for eye-catching shots, while the interior’s adjustable lighting allows for controlled settings. Your team can capture everything from lifestyle imagery to editorial shoots without needing additional set construction.
Networking Event
The dual indoor-outdoor spaces can facilitate an engaging networking event. The boutique floor’s sound setup helps maintain an ambient atmosphere, while the backyard offers an alternative space for casual mingling. Hosting events up to 120 people is feasible here, striking a balance between space and intimacy for connections that matter.
Workshop or Creative Workshop
Given the controllable environment and flexible layout, this space is suited for workshops. The immersive setup fosters an atmosphere conducive to creativity and learning. Brands typically arrange thematic zones indoors, while the outdoor backyard adds a refreshing break area, balancing structured activity with leisure.
Micro-Wedding or Private Event
The boutique’s intimate size alongside the beautifully curated backyard is fitting for micro-weddings or private events. Brands and planners leveraging this space tend to utilize the garden’s silk floral installations and atmospheric lighting for once-in-a-lifetime moments, supported by full access to catering facilities and additional service options like security.
Sample Sale
Operational needs for a sample sale are well-supported by this venue’s open-plan, 900 square foot layout. The easy flow between merchandising zones allows brands to handle large volumes efficiently, while the basement location benefits from on-site parking for straightforward load-ins and load-outs.
Press Day / Media Preview
Press days can make great use of this space’s dual-function setup. The polished indoor boutique facilitates static displays, complemented by dynamic outdoor engagements in the backyard garden. For brands launching new collections that require media attention, the venue’s flexibility in scheduling and setup timescales ensures a smooth event flow. Consider using our production and build services to optimize the setup.
use cases
location
what's around
20 stores within 600 m, incl. Global Gold & Silver, The Lipstick Box, Master Kay's Barber Shop
brands nearby
- fashion stores
- 4
- jewellery & watches
- 2
- beauty
- 13
- design & interiors
- 1
- culture
- 1
- cafés
- 4
- restaurants & bars
- 17
- other retail
- 18
- Global Gold & Silver70 m
- The Lipstick Box70 m
- Master Kay's Barber Shop70 m
- Hair by Marcy70 m
- Lu Bella Boutique80 m
- Panino Rustico80 m
the neighbourhood
Small, boutique brands, local designers, and independent stores predominantly frame this section of Bay Ridge on Third Avenue. It's a place where businesses like Lu Bella Boutique and The Lipstick Box offer destination shopping experiences alongside beauty spots like Dolce Aesthetics. This cluster of owner-run shops and services creates a community-focused retail ecosystem rather than a traditional fashion district. In our experience placing brands here, we find that direct interactions with business owners typically facilitate smoother and faster collaboration. This neighborhood is characterized by its hands-on, face-to-face business culture, perfect for brands that appreciate a personalized and grass-roots approach compared to more commercialized zones. For an early-stage brand considering various spaces in New York, this neighborhood promises genuine engagement over sheer foot traffic.
The primary reasons brands gravitate towards Bay Ridge over iconic areas like Williamsburg, Dumbo, or SoHo are its cost-effectiveness and privacy. The pricing structure here, at roughly 720 USD daily for a notable 1,200 sq ft space that includes a lush backyard, makes it an attractive choice for budget-conscious brands. It's a significant savings compared to zones like Wythe Avenue and its ilk. The addition of parking enhances logistical ease, especially when setting up or breaking down events. The area is further enriched by good transport connections via the R train at 86th Street, facilitating access across Brooklyn and into Manhattan efficiently. However, it's crucial to note that this neighborhood is not a hub for the NYFW press circuit, where proximity counts. What brands often report back to us is that marketing efforts here should be more invite-targeted or digital first, rather than relying on passing press and buyer presence. Save time in planning by leveraging our budget calculator to set realistic expectations.
The rhythm of this neighborhood is unhurried and imbued with a residential feel, making it ideal for intimate appointments or showroom events. Mornings start quietly, punctuated by local foot traffic such as school drop-offs and salon visits, with a lunch uptick thanks to places like Panino Rustico, gradually leading to a vibrant evening scene around dining spots like Cebu and Pippin's Pub. The evening makes for an optimal time to utilize the covered backyard for its ambient potential as a launch venue with unique attributes like a glass ceiling and green walls. This street’s character largely favors events that are invitation-based, such as influencer gatherings or staged photo shoots, over initiatives reliant on walk-ins. Due to the basement entry, effective signage and a team at the door are requirements to ensure visibility, making retail staffing essential. Realistically, this neighbourhood does not align with high-footfall tourist retail or brands that require prominent storefront visibility.
getting here & street life
nearest transit
- 86th Streetmetro274 m · 3 min
- Bay Ridge–95th Streetmetro570 m · 7 min
- 3rd Avenue & 89th Streetbus · B37107 m · 1 min
- 3rd Avenue & 90th Streetbus · B37107 m · 1 min
- 3rd Avenue & 88th Streetbus · B37123 m · 2 min
- 4th Avenue & 87th Streetbus161 m · 2 min
street activity
high footfall.
33 places within 200 m · 38 stores · 21 cafés and restaurants
- within 200 m
- 33
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
The 86th Street station is a station on the BMT Fourth Avenue Line of the New York City Subway. Located at 86th Street and Fourth Avenue on the border of Bay Ridge and Fort Hamilton in Brooklyn, it is served by the R train at all times.
- Ayat (restaurant) · 321 m
- Bay Ridge–95th Street station · 573 m
- Shore Road Hospital · 747 m
frequently asked
Yes, this 900 square foot boutique in Bay Ridge, Brooklyn is available for pop-up shops and is designed to facilitate immersive retail experiences. With its open-plan layout and high-quality finishes, brands can easily customize and brand the space to suit their needs. In our experience, the inclusion of a 600 square foot backyard oasis is particularly appealing for generating both buzz and content. If you're looking to explore more spaces in New York
who it suits
Brand Scale
This space fits independent and early-growth brands with a 3 to 15 person team, roughly 2 to 6 years of trading, and an existing DTC or small wholesale base. At 112 sqm across a 900 square foot boutique floor plus a 600 square foot covered backyard, it holds a focused edit of 60 to 200 SKUs and a guest list of up to 120 without the room reading empty. That combination suits a brand testing physical retail in Brooklyn, a beauty or jewellery label building a local community, or a New York based label running a seasonal pop-up shop outside Manhattan rent levels. Where we see mismatches is when a large house with a 40 person marketing team books it for a flagship-scale press moment. The fitting rooms, stock room and counters are built for direct selling rather than tiered VIP circulation, and a global brand needing 300 plus guests on one floor will outgrow it. Brands needing a Manhattan press address should look at other spaces in New York instead.
Aesthetic Fit
Romantic, soft-luxury and lifestyle-led identities land best here. The silk floral installations, grass walls and glass ceiling create a garden-set visual language that flatters bridal, occasionwear, contemporary womenswear, fine and demi-fine jewellery, fragrance, skincare and colour cosmetics. Brands with warm palettes, tactile materials and a photography-led social presence get immediate return from the backyard, which functions as a built content set before a single prop arrives. What does not work is hard minimalism, brutalist concrete-and-steel streetwear, or a technical performance label that needs a neutral gallery shell. The decorative garden treatment is fixed and cannot be stripped back to white box, so any brand whose identity depends on visual silence will fight the room rather than use it. Same applies to archival or heritage tailoring presentations that need dim, sober framing. If your concept sits between those poles, our concept and direction team can tune the merchandising zones to your codes.
Best Use Cases
First choice is a retail pop-up shop with an evening launch, because the boutique sells in daylight with counters, fitting rooms and garment racks already in place, then converts to an atmospheric venue on the installed sound and lighting system. Second is an influencer event or product launch, where the covered backyard gives 60 to 120 guests a weather-protected outdoor moment rare in Brooklyn. Third is content studio and photo shoot use, since the garden set, glass ceiling daylight and controllable interior lighting cover three distinct looks in one booking. Fourth is a curated retail experience or brand residency running weeks rather than days, supported by the 336 day maximum lease and stock room. Fifth is a sample sale, where the open-plan merchandising zones handle volume and queue flow. Sixth is a private event or micro-wedding, and seventh is a press day or collection preview, which works for a Brooklyn-based label but less well for buyers travelling on a Manhattan appointment schedule.
Budget Signal
This sits in the accessible-to-mid tier for New York temporary retail space, and it is genuinely well priced for what is included. Comparable square footage in SoHo, NoLIta or the Meatpacking District typically costs several times more per day and arrives as a bare shell, with lighting, sound, furniture, staging and security all billed on top. Here the fit-out, sound system, stage, fitting rooms, kitchen, CCTV and the covered garden are already in the price, which usually removes a substantial production line item. Against a hotel event space you gain daytime selling capability and flexible hours rather than a fixed banqueting block. Against a shared pop-up format you gain full exclusive use and the ability to brand the whole environment. The honest trade is location: Bay Ridge draws local and destination traffic, not walk-by luxury footfall, so budget for audience-driving spend. Brands at this stage typically model that split through our budget calculator before committing to dates.
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